Everyone knows that metaphors are a shortcut to expand your verbal skills, persuasive abilities, influence, and even your charm. In this presentation, you will learn three steps to take a mediocre metaphor and transform it into a great metaphor. In doing so, you will supercharge your ability to persuade, influence, and charm others. To learn more ways to master metaphoric speech, get a free preview of my course "Master of Metaphor" at http://www.artofverbalwar.com/metaphor

1. METAPHOR
MASTERY
T H R E E S T E P S T O I M P A C T F U L M E T A P H O R S

2. INTRO
Everyone knows by now that metaphors and
figurative speech are tools to expand your verbal
skills, persuasive abilities, influence, and even
your charm.
In this presentation, you will learn three steps to
take a mediocre metaphor and transform it into
a great metaphor.

3. ABOUT
Min Liu is a corporate lawyer, Amazon #1
bestselling author, and the founder of The Art of
Verbal War, where people learn to EXCEL in
verbal skills.
Based in San Francisco, CA, Min's burning
ambition is to teach like­minded people how to
give their gifts and value to the world by helping
them become EXCEPTIONAL in verbal skills,
persuasion, and influence.
www.artofverbalwar.com

4. "A BUNCH OF SHARKS"
Recently, my friend who is a partner at a major
law firm referred to her partners as a "bunch of
sharks".
Even very verbally skilled people tend to revert to cliches
and mundane speech. At best, this metaphor is a cliche
and while it gets the point across, it is only an okay
metaphor.

5. HOWDO YOU MAKE
THIS MUNDANE METAPHOR
MUCH BETTER?

6. STEP 1
MAKE THE METAPHOR MORE VIVID
Don't be lazy. Most people put little
thought into the metaphors they employ.
As a first step, just make the metaphor
more vivid and detailed!
MAKE IT EVEN MORE VIVID
The next step towards metaphor
greatness is to take what you’ve got and
make it EVEN MORE vivid and potentially
exaggerated.
PUT THE METAPHOR INTO "ACTION"
As a final step, instead of phrasing the
metaphor as a static thing, restructure
the metaphor by making it ACTIVE. In
other words, add action to the metaphor.
STEP 2
STEP 3

7. STEP 1
MAKE THE METAPHOR MORE VIVID
Instead of “My law firm is full of sharks“,
turn it into “My law firm is a cesspool of
sharks“. This is better, but still only okay.
MAKE IT EVEN MORE VIVID
Instead of “My law firm is a cesspool of
sharks“, turn it into “My law firm is a
cesspool of sharks walking upright,
wearing suits, and carrying briefcases.”
Much better, but don't stop here.
PUT THE METAPHOR INTO "ACTION"
“Everyday at the law firm, I feel like a surfer
being lowered into a cesspool of sharks who
haven’t eaten in days, except instead of
eating me, they eat my profits, my dignity,
and suck my soul.”
STEP 2
STEP 3

8. NOWTHIS MUNDANE METAPHOR
HAS BEEN TRANSFORMED
INTO SOMETHING MEMORABLE!

9. THERE ARE MANY OTHER
WAYS TO CREATE
MEMORABLE, IMPACTFUL
METAPHORS.
THAT WAS JUST ONE
WAY.

10. MASTER OF METAPHOR
F O R A F R E E P R E V I E W :
W W W . A R T O F V E R B A L W A R . C O M / M E T A P H O R
T H E W O R L D ' S O N L Y C O U R S E O N M A S T E R I N G T H E
F U N D A M E N T A L S O F F I G U R A T I V E S P E E C H