Personal Information
Organization / Workplace
Toronto, Canada Area, On Canada
Occupation
Digital Strategist at Red Lion
Industry
Advertising / Marketing / PR
Website
http://www.SparkShifts.com
About
Let's face it, the consumer journey is fragmented, and anyone who shows you a linear funnel is out of their mind. The good news is, I thrive on entropy. Whilst everyone scrambles to figure out what they can do with scattered attention, I return to the basics of human behaviour. Of course, I'll look at the top conversion paths, keyword bids, and click rates, but I'll also leverage "FOMO" in subject lines. With the avalanche of data dumps coming at us every day, we have to remember we are still human, and with humans, it's the small behavioural triggers that cause big influence.
As a certified ADBL, HubSpot & HooSuite Marketer, I have worked with a variety of public and private entities i...
Tags
branding strategies
consumer insights
michael ash
marketing strategy
retail
case studies
sociology
how to
2017 trends
2018 trends
marketing 2017
mixed reality
chatbots
voice search
c2b
2017 marketing trends
marketing predictions 2018
marketing predictions 2017
2018 marketing trends
facebook marketing
google
dark social
2015
market research
stats
retargeting
ecommerce
digital marketing
london culture shock
english business culture
toronto vs london uk
doing business in london
life in london
london life
london market research
uk culture
london vs. toronto
subconscious advertising
richard branson wiki
brand management
small business
social sciences
customer experience
business plan
virgin pioneers
pitch to rich
virgin media group
virgin brand values
richard branson virgin
virgin brands
christmas marketing
ashideas
See more
Presentations
(6)Likes
(14)Brand Frameworks
leadingdesigns
•
11 years ago
Brand resonance pyramid
Akshay Gaikwad
•
6 years ago
CB Insights - Disrupting CPG
Bold Kiln
•
5 years ago
[BETA] Signature Storytelling: How To Transform Your Big Idea Into An Unforgettable Talk
Hamza Khan
•
5 years ago
10 Leadership & Management Quotes To Live By
The Art Of
•
8 years ago
Your Future Consumer by Michael Ash - 2015
Michael Ash
•
9 years ago
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Digital Annexe
•
9 years ago
MARKETING STRATEGIES WE CAN LEARN FROM DISNEY PRINCESSES
Digital Annexe
•
9 years ago
Growth Hacking with SEO
Alex Rascanu
•
9 years ago
Big Data - How Marketing Has Revolutionised - by Sean Singleton
Digital Annexe
•
9 years ago
Killer Blogging and SEO Tips for Bloggers,Writers, and Journalists
Powered by Search
•
10 years ago
Social Media Marketing for Start-ups
Alex Rascanu
•
10 years ago
26 Time Management Hacks I Wish I'd Known at 20
Étienne Garbugli
•
11 years ago
1 year idealabs: an entrepreneurial journey
Cedric Deweeck
•
10 years ago
Personal Information
Organization / Workplace
Toronto, Canada Area, On Canada
Occupation
Digital Strategist at Red Lion
Industry
Advertising / Marketing / PR
Website
http://www.SparkShifts.com
About
Let's face it, the consumer journey is fragmented, and anyone who shows you a linear funnel is out of their mind. The good news is, I thrive on entropy. Whilst everyone scrambles to figure out what they can do with scattered attention, I return to the basics of human behaviour. Of course, I'll look at the top conversion paths, keyword bids, and click rates, but I'll also leverage "FOMO" in subject lines. With the avalanche of data dumps coming at us every day, we have to remember we are still human, and with humans, it's the small behavioural triggers that cause big influence.
As a certified ADBL, HubSpot & HooSuite Marketer, I have worked with a variety of public and private entities i...
Tags
branding strategies
consumer insights
michael ash
marketing strategy
retail
case studies
sociology
how to
2017 trends
2018 trends
marketing 2017
mixed reality
chatbots
voice search
c2b
2017 marketing trends
marketing predictions 2018
marketing predictions 2017
2018 marketing trends
facebook marketing
google
dark social
2015
market research
stats
retargeting
ecommerce
digital marketing
london culture shock
english business culture
toronto vs london uk
doing business in london
life in london
london life
london market research
uk culture
london vs. toronto
subconscious advertising
richard branson wiki
brand management
small business
social sciences
customer experience
business plan
virgin pioneers
pitch to rich
virgin media group
virgin brand values
richard branson virgin
virgin brands
christmas marketing
ashideas
See more