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Strategy toolbox for startsups
1. Strategy Toolbox for
Startups
Short Promo of a Long Serious Talk
Asher Sterkin
asher.sterkin@gmail.com
JLM Product Management Meetup
May 25, 2017, Jerusalem
16. Climatic Pattern: Everything Evolves
â—Ź Definition of Stakeholders
â—Ź Understanding of their needs
â—Ź System capabilities (features)
â—Ź System components
â—Ź Data
â—Ź Knowledge
â—Ź Operational practices
Co-evolution of:
17. AIaaS
Productize
(e.g. MobileEye)
Some Typical Forms of a Startup Strategic Play
Apply
(e.g. 3D scan and
print for Art)
G C P U
Innovate
(e.g. AR, VR, 3DP, …)
FaaS
PaaS
IaaS
Custom Internals
Commoditize
(e.g. Waze)
Improve (better mouse trap)
Substitute
(e.g. iPhone)
Mature
Product/Service
18. ignore AI
Irrelevance
in a couple of
years
embrace AI
A lot of $$ paid to people
who speak language you
cannot comprehend and
produce models they do not
understand themselves
19. Your Product or
Service
Value Chain + Evolution (Wardley Maps)
Your AI
secret sauce
AI as a
Service
G C P U
Cloud
Platform
AI scientific
breakthrough
Your Customer Needs
Infrastructure
Optimization
20. Your Product or
Service
Value Chain + Evolution + Movement
Your AI
secret sauce
AI as a
Service
G C P U
Cloud
Platform
AI science
breakthrough
Your Customer Needs
Infrastructure
Optimization
21. Your Product or
Service
Value Chain + Evolution + Movement
Your AI
secret sauce
AI as a
Service
G C P U
Cloud
Platform
AI science
breakthrough
Your Customer Needs
Infrastructure
Optimization
22. Your Product or
Service
Value Chain + Evolution + Movement
Your AI
secret sauce
AI as a
Service
G C P U
Cloud
Platform
AI science
breakthrough
Your Customer Needs
Infrastructure
Optimization
25. Strategic Domain-Driven Design
Vernon Vaughn, “Implementing Domain-Driven Design”
Prefer utility AIaaS
Prefer product
or utility SaaS
Major effort
Proper timing for API
26. Pull up useful
abstractions
Push down support and
generic stuff; control
through OSS contributions
There is no ideal
core domain model
sitting and waiting to
be discovered.
It’s more like
attractor gradually
emerging out of
multiple “safe-to-fail”
experimentations
Pull Up/Push Down
27. Startup Strategy Toolbox
Tool Useful for
Cynefin Context awareness, dealing with complex adaptive systems
Wardley Maps Value chain - evolution - movement analysis, anticipation
ILC Innovate-Leverage-Commoditize, platform and ecosystem play
Strategic DDD Dissect whole system generic, supportive and core subdomains, identifying
bounded contexts for maintaining coherent models, buy vs build vs open source
strategy, avoid premature competition against big players
Value Proposition
Canvas
Capture major findings about prospective customers jobs, pains and potential gains
Business Model
Canvas
Capture major findings about customers segments, relationships with each
segment, channels, key resources and activities and key partners
Lean Startup Validate major hypothesis via a series of pass/fail tests (MVPs)