1. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
Media Pack 2014
The digital home for
female early adopters
www.shinyshiny.tv

2. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
delivers tailored, multi-channel
content for female early adopters
Who are they?
l They are clued into the
latest trends
l They are affluent and make
informed choices
l They are intelligent
l They are always connected,
social sharers
l They are extremely influential
This valuable, highly-engaged
audience is coveted by major
brands and for good reason

3. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
The
Manifesto
l Positive and life-affirming
l Delivers innovative and engaging content
created by specialists
l Understands its audience’s needs, tastes
and interests
l Recognises the importance of
multi-channel content
l Passionate about technology and the way
it underpins every facet of our audience’s lives
l Believes that technology should be liveable,
wearable - and fashionable!

4. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
Audience
Our readers love technology and are open to how new
products, services and ideas can enrich their lives.
l They shop-smart and make informed choices
l They are interested in how technology can improve the
quality of their lives in work and play
l They are intelligent and embrace new trends and brands
l They want to share everything they love both on and offline
l They like transparency and honesty

5. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
Home
Style
Body
Mobile
Shopping
News

6. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
Our readers are interested in looking after their bodies
and want intelligent, informed opinion about new ideas,
products and apps that could positively impact their
lives – not condescending editorial about faddy diets or
quick fix tricks.
The Body channel reflects a growing interest in how
technology plays a key role in making long-lasting
improvements to our audience’s physical and
mental wellbeing. We write with authority and
authenticity about the latest products and services,
which we constantly trial, review and evaluate. From
the latest wearables to the hottest wellness apps we
cover them all.
Some of our audience may own their own
home and others may rent property with
friends or a partner. Either way, they have
moved on from their student days.
To them, design is just as crucial as
functionality and their home life and
lifestyle reflect these values.
Our Home channel explores the latest
innovations in smart appliances, entertainment
and automotive technology. Personalising
content so readers can understand how new
products and services can easily fit into their
lives, our team writes through the eyes of an
inquisitive female early adopter.
BodyHome

7. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
The shinyshiny woman likes to curate her own content,
with Instagram and Pinterest, to create her own world of
fashion. She enjoys browsing the style bibles but yearns for
a practical guide when it comes to style.
The Style channel provides a unique insight into the exciting
ways the tech and fashion industries are colliding, as well as
down-to-earth commentary about the gadget accessories
that are most likely to feel at home in your wardrobe.
Our audience takes shopping seriously.
They already have firm beliefs about their
tastes and their preferences when it comes
to shopping for clothes, technology and
food. And they share those views with
others too.
Content about shopping can be
condescending, but we know our audience
of female early adopters are always on the
look out for the latest products, more
convenient ways to buy them and how
to enhance their retail experiences –
whether they are on or offline.
The Shopping channel takes an innovative
look at the newest mobile shopping
developments, how our buying habits
affect our shopping experiences and what
the future holds for the world of retail.
StyleShopping

8. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
Our readers jump from screen to
screen at different times of the day
and dip into different kinds of content
while they are jumping.
We present the most current, engaging
topics from the mainstream and tech
news agenda. Personalising stories,
creating debate and presenting content
in bite-sized chunks, our team is
dedicated to finding the news that will
be interesting to our audience and
presenting it in a way that suits them,
whether that be through written
editorial or Instagram video updates.
The shinyshiny woman is always-on,
social and connected. She uses her mobile
to simplify her life, not complicate it and
is always looking for ways to make things
easier and share those solutions with
her friends.
The Mobile channel covers everything our
always-connected audience needs to know
about the latest handsets to hit the market,
new app launches and life-hacking tips. The
content is written with the aim to make our
audience’s day-to-day activities easier and
their experiences more enriching by
ensuring their mobile phones are an integral
part of their lives and never a hindrance.
NEWSMobile

9. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
Video content
shinyshiny produces two videos a day covering
the latest tech news, product reviews and lists
of brands to watch.
Our team also creates daily Instagram video
updates, providing our audience with engaging,
visual, bite-sized content on a platform that
suits them.
Our videos have been seen by more than 40
million consumers.

10. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
The shinyshiny channel is a multi-platform
offering, tailored for a valuable and engaged
audience of female early adopters.
We are passionate about working with other brands
that share our core values to develop integrated
partnerships that speak to our audience in an
authentic, engaging and intelligent way.
Each brand partnership will have a different nature,
whether we work together to generate virality and
brand exposure through video buying guides and
intelligent quizzes or produce ongoing native
advertising to provide our audience with a seamless,
unobtrusive reading experience.
Working with brands

11. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
shinyshiny.tv is one of the UK’s top technology websites, as well as a niche
destination for tongue-in-cheek content focused on “gadgets for girls”.
Since 2004 the team has worked closely with some of the biggest names in
technology and communication – including LG, Vodafone, HP and Lenovo –
and continues to be visited by more than 300,000 readers every month.
We understand that our audience of female early adopters do not need to be
sold technology, they need to know how it will enrich their experiences and
make their day-to-day lives easier, which is why in 2014 the platform has evolved
into an all-encompassing lifestyle destination.
Each channel is tailored to our highly-engaged and intelligent audience and
speaks to the key areas of their lives, their unique tastes and the topics that
interest them.
Technology continues to underpin all of shinyshiny’s editorial, but in a more
insightful, intelligent and engaging way than ever before.
ShinyShiny heritage

12. C O N TA C T ashley@sutrodigital.com or ashley.snell@sutrodigital.com l0203 004 4539
offers brands a unique
opportunity to engage with an
affluent, intelligent and
influential audience
To discuss how we can do this with
your brand, please contact us