2. Environmental Threat and Opportunity
Profile (ETOP)
An environmental threat and opportunity profile is a description of
the structure of external factors.
Multiple Reasons for an ETOP
1. It helps the organization to identify opportunities and threats
2. Consolidates and strengthens an organization’s position
3. Provides strategists information on which sectors have a
favorable impact on the organization
4. The organization gains knowledge of its standing with respect to
its environment
5. Helps formulate strategies.
3. Steps in an ETOP
1. Identify major Environmental factors such as:
economic, political, social, technological, competitive,
geographical, etc.
2. Environmental factors are then sub-divided into
subsectors of each factor.
3. These factors are then analyzed to determine major
weaknesses and strengths in each of the subsectors.
4. The impact of each factor is then accessed as being
either favorable, unfavorable, or neutral.
4. Economic Factors
Economic factors affect the purchasing
power of potential customers and the
firm’s cost of capital.
These factors include: business cycle,
inflationary trends, consumption,
employment, investment, monetary, legal
and fiscal policies.
5. Political Factors
Political factors are how and to what
degree government intervenes in the
economy.
Political factors include: political power,
ideologies, interest groups, social
stability, legislation, and regulation.
6. Social Factors
Social factors impact an organization due
to the social, cultural, demographic, and
environmental profiles in the industry.
Social factors include: age distribution,
geographic distribution, income
distribution, mobility, education, family
values, and business attitudes.
7. Technological Factors
Technological factors impact how an
organization or company operates in
relation to equipment used in the
company’s environment.
Technological Factors include: rate of
technological change, future raw material
availability, raw material cost,
technological developments, and product
life cycle.
8. Geographical Factors
Geographical Factors are important to the
overall analysis of a company.
Geographical factors include:
plant/warehouse location, relocation of
facilities, headquarters, and foreign
markets.
11. Senior Management
Robert A. Bradway: Chairman and Chief Executive
Officer
Madhavan Balachandran: Executive Vice President,
Operations
Victoria H. Blatter: Senior Vice President, U.S.
Government Affairs
Suzanne Blaug: Senior Vice President, Global
Marketing and Commercial Development
12. Senior Management Cont.
Paul R. Eisenberg: Senior Vice President, Global
Regulatory Affairs and Safety
Sean E. Harper: Executive Vice President, Research
and Development
Rolf K. Hoffmann: Senior Vice President, U.S.
Commercial Operations
Anthony C. Hooper: Executive Vice President, Global
Commercial Operations
13. Senior Management Cont.
Raymond C. Jordan: Senior Vice President, Corporate
Affairs
Diana L. McKenzie: Senior Vice President and Chief
Information Officer
Brian M. McNamee: Senior Vice President, Human
Resources
Joshua J. Ofman: Senior Vice President, Global Value and
Access
Cynthia M. Patton: Senior Vice President and Chief
Compliance Officer
14. Senior Management Cont.
Jonathan M. Peacock: Executive Vice President and
Chief Financial Officer
David J. Scott: Senior Vice President, General Counsel
and Secretary
Michael Severino: Senior Vice President, Global
Development and Corporate Chief Medical Officer
15. Board of Directors
David Baltimore: President Emeritus and Robert
Andrews Millikan Professor of Biology, California
Institute of Technology
Frank J. Biondi, Jr.: Senior Managing Director,
WaterView Advisors LLC
Robert A. Bradway: Chairman and Chief Executive
Officer, Amgen Inc.
François de Carbonnel: Former Chairman of the Board
and Director, Thomson S.A. and Director of
Corporations
16. Board of Directors
Vance D. Coffman (Lead Independent Director):
Retired Chairman of the Board and CEO, Lockheed
Martin Corporation
Robert A. Eckert: Former CEO and Chairman of the
Board, Mattel, Inc
Rebecca M. Henderson, Ph.D: John and Natty
McArthur University Professor, Harvard University
Frank C. Herringer: Chairman and Retired CEO,
Transamerica Corporation
17. Board of Directors
Tyler Jacks: David H. Koch Professor of Biology,
Massachusetts Institute of Technology and director of
the David H. Koch Institute for Integrative Cancer
Research
Gilbert S. Omenn: Professor of Internal Medicine,
Human Genetics & Public Health and Director of the
Center for Computational Medicine and Bioinformatics,
University of Michigan, and former CEO, University of
Michigan Health System
Judith C. Pelham: President Emeritus, Trinity Health
18. Board of Directors
Adm. J. Paul Reason, USN (Retired): Former Vice
Chairman and President, Metro Machine Corporation
Leonard D. Schaeffer: Senior Advisor, TPG Capital
Ronald D. Sugar: Chairman Emeritus, Northrop
Grumman Corporation
