4. DON’T JUST BUILD A MOBILE APP
Angry bird
$195 millionrevenue
with55.5% net profit
BUILD A BUSINESS
Fruit Ninja
Makes $400,000
a Monthon Ads
growing from $8.5 billion in 2011
to $46 billion in 2016
espnscorecenter shazamAdobe photoshop expressopen table Ringdroidkindle Kayakflight & hotel search FlixsterGoogletranslateUrbanspoon
5. EnterpriseApplication
Offer Mobile Applications Services:
to Transform the Client’s Work
Workforce Management solutions
Fleet Management Solutions
Sales Force Automation
LocationBased Services
Field Services Automation
Mobile Marketing
Mobile ProductivitySolutions
B2B model
TraditionalSales model
Selling mobile apps directly to
the customers
Suitablewhen making mobile
appsfor a specific customers
6. Pay per download model
Frequentlyused model
App store take its share
Freemium model
Advertising based model
- House add
- Sell your space
In app model
One time purchasing
Micro transaction
Subscription
App for shopping
7. Mobile apps
like stars in the galaxy
Brand your app, don't just name it
Invest in your icon
Get the word out
Social Sharing/PostAnnouncement/PressHook/GetFeatured
Mobile Advertising
Cross Promotion
8. Paid Download
Research
Be realistic:
Test markets
Read your reviews
400 million
Store Account with Credit Card
Operator billing 70+ countries
Supported
marketplace
NokiaStore
WindowsStore
Apple
Not Supported
Google
Service fee
9. To reach a top 10 ranking, a free app
needed 70,000 downloads.
Paid apps required about 4,000
downloads.
Even a top 50 ranking required
23,000 downloads for free apps.
To reach the top 10 in terms of
highest-grossing apps, a developer
had to gross $47,000 in the month,
and to break the top 50, the figure
was $12,000 in revenue.
11. Freemium: Free to try
Monthly subscriptions
Advertisement
Case study
12. & In app purchase
Virtual or digital goods
“We're now lookingat other waysof earning revenue,like offeringin-game purchases.Forexample,we nowofferusers
The abilityto purchase 'The Mighty Eagle', whichusers can buyto solve anylevel inthe game.”
Functional: Sell extra lives
Decorative: Let the user personalize the background
Consumable: Sell items that expire andneedto be repurchased
