Retailers are constantly trying to provide a smart shopping experience for its tech-savvy customers. With the usage of internet increasing exponentially and becoming an integral part of everyday human life, retailers are realizing its potential and try to change their traditional brick and motor store into a digitized in-store thus by providing a better customer experiences that touches every point in the customer’s journey right from its conceptualization to fulfillment.

1. Why digitize your physical stores?
So, what does it take to
make your bricks click?
Make Your
Bricks Click
Embrace Personalization: ‘Tis the Holy Grail
• Customized Shopping Lists
• Real-time product recommendations
• Location-based notifications
Empowered Store Associates: Your Phygital Evangelists
• Highly tailored and timely suggestions to shoppers
• Boost up your Upsell and Cross-sell
The Social Media Balancing Act
• Turn customers into your brand
ambassadors on social media
Frictionless Cross-channel Fulfilment is Vital
• “Click and Collect”-Phygital’s Poster Child
• “Endless Aisle”-Growing even as you’re Shrinking
Removing Barriers to Transaction
• Make check-outs easier with mobile POS,
QR-code based transactions & proprietary wallets
Deloitte Digital reveals that the percentage of in-store
retail sales influenced by shoppers, use of a digital device
Because it’s no easy ride for brick and mortar retailers these days!
Offering your shoppers a cohesive
phygital experience is the key.
Here’s how
you can
couple the
physical & digital
to get
phygital-ready:
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