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Web 2.0 For The Enterprise


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While the revolution of Web 2.0 adoption entered enterprises few years ago, the utilization of Web 2.0 technologies for business (otherwise called Enterprise 2.0) still remains unclear in many organizations. Certain companies refrain from embracing Web 2.0 due to ambiguities in areas like ROI justifications, security related issues, etc.

This webinar moderated by Aspire Systems featured noted speakers Euan Semple – Director, and Alan Moore – Founder, SMLXL, who discussed and shared their views on Web 2.0 for the enterprise.

Some of the key topics discussed during this 1 hour session include:
- Real value of Web 2.0 for Business
- Challenges and essential baby steps in Enterprise 2.0 adoption
- Social Media Marketing

Published in: Business, Technology
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Web 2.0 For The Enterprise

  1. 1. Web 2.0 for the Enterprise Panelists: Euan Semple Director, Alan Moore Founder, SMLXL Moderator: Elango Kanagaraji Business Manager – Web 2.0 Specialization, Aspire Systems For Webinar Audio, Dial in: Conference Line US: 1 888 436 6494/ 1 866 581 2411 (Toll Free) UK: 08000518866/ 08081681734 (Toll Free) Audio Conference ID: 26455866 Webinar ID: 785-755-904 Date : Thursday, September 3 rd , 2009 11:00 AM ET/ 08:00 AM PT/ 04:00 PM BST/ 08:30 PM IST
  2. 2. <ul><li>Thought leader in Outsourced Product Development </li></ul><ul><li>1050+ product releases to date </li></ul><ul><li>80+ customers; 475 producteers </li></ul><ul><li>63% CAGR over the last six years </li></ul><ul><li>Offices in Chennai (India), San Jose, CA, and London, UK </li></ul><ul><li>ISO 9001:2000 certified </li></ul>Awards Ranked in the top 500 fast growing technology companies in Asia Pacific for 3 years in a row Ranked 7th in Business Today Survey featuring the Best Companies to work for in India in 2005 About Aspire
  3. 3. Housekeeping Instructions <ul><li>All phones are set to mute. If you have any questions, please type them in the Chat window located beside the presentation panel. </li></ul><ul><li>We have already received several questions from the registrants, which will be answered by the speakers during the Q & A session. </li></ul><ul><li>We will continue to collect more questions during the session as we receive and will try to answer them during today’s session. </li></ul><ul><li>In case if you do not receive answers to your question today, you will certainly receive answers via email shortly. </li></ul><ul><li>Thanks for your participation and enjoy the session! </li></ul>
  4. 4. <ul><li>Euan Semple Director, </li></ul><ul><li>One of the foremost independent advisors on Social Computing and is an eminent blogger & public speaker </li></ul><ul><li>In recognition of his many accomplishments, he was voted Information Professional Of The Year (2005) by Information World Review </li></ul><ul><li>Culminating in a senior Knowledge Management position in his final five years at the BBC, Euan gained significant enterprise Social Computing experience whilst introducing very successful forums , blogs and wikis . </li></ul><ul><li>Worked with major organisations such as Nokia, the World Bank, and NATO and has unique insights into how to make the latest technologies work for organisations </li></ul>Panelist
  5. 5. Panelist <ul><li>Alan Moore Founder, SMLXL </li></ul><ul><li>Well-known writer, thinker and public speaker and has addressed, radio, television, and conference audiences globally. </li></ul><ul><li>Co-authored Communities Dominate Brands. Business and Marketing Challenges for the 21st Century. (Futuretext 2005) and Social Media Marketing: How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem. </li></ul><ul><li>Introduced the idea of: Social Marketing Intelligence, and the metric CPRA - Cost Per Relevant Audience. </li></ul><ul><li>His next project: No Straight Lines : An advanced living course for the networked society. </li></ul>
  6. 6. Enterprise 2.0 - why bother?
  7. 7. Futzing Around
  8. 8. Real value of social media
  9. 9. Collaboration/Innovation
  10. 10. Knowing what you know
  11. 11. The pain of learning
  12. 12. How much of what your business knows gets lost?
  13. 13.
  14. 14. <ul><li>Option One: </li></ul><ul><li>Do Nothing </li></ul><ul><li>Option Two: </li></ul><ul><li>Get involved </li></ul>
  15. 15.
  16. 16. Four tips for successful deployment
  17. 17. In a knowledge economy there are no such things as conscripts Drucker
  18. 18. BBC
  19. 19.
  20. 20. Does your organisation have the right culture?
  21. 21. The four tips: <ul><li>It’s not about the technology. </li></ul><ul><li>Be passionate. </li></ul><ul><li>Undersell </li></ul><ul><li>Be patient </li></ul>
  22. 22. Have a go!
  23. 23. Stay in touch.
  24. 27. New communication technologies transform society
  25. 28. In the networked society the biggest challenge you have as a business is to be trusted
  26. 29. You have to become completely customer centric
  27. 30. Business’s have to be 3 things, they have to be: [1] Life enabling [2] Life simplifying [3] Navigational. ie. Help me navigate through the complexity of my life
  28. 31. Values Passions Desires Ethics Organics Sustainability Green concerns Food Health
  29. 32. hyper-local
  30. 33.
  31. 34. superglobal
  32. 36. Thought leadership
  33. 37. And develop products and services that perform for us and that than can have the biggest impact on my life and my world.
  34. 38. 1 billion downloads in 9 months
  35. 39. The BBC iPlayer: what a media player should be. But could an organisation develop its own media communications platform?
  36. 40. Interface with out interference interactive + connected + human
  37. 41. People embrace what they create All successful 2.0 technologies are based upon Technologies of co-operation, that amplify human talents for cooperation. Remember technologies succeed or not the the extent that they meet fundamental human needs
  38. 42. “ My 1000 bloggers at Sun have done more for this company than a billion$ ad campaign could have ever done.” COO Jonathan Schwartz Blogs & twitter = [1] Speed of information distribution [2] networked information distribution. open communication platforms brings greater transparency and trust.
  39. 43. Link to 4C’s: {1} Commerce {3} Connectivity {4} Community {2} Culture
  40. 45. Girlswalker made €83m in 2008 from creating a community around fashion, and selling fashion items via the mobile
  41. 46.
  42. 47.
  43. 48. People embrace what they create
  44. 50. Awareness Interaction Engagement TV Outdoor Online ads Web Email Mobile Mobile Web Email Blogs Press
  45. 51. Co-marketing
  46. 52. Co-marketing, co-innovation, co-creation Understand what is their perception of value Interact frequently – be open and honest Sound like yourself and admit mistakes Encourage conversation between consumers Find your advocates and invite them in Formalize what can be formalized Participate – you get out what you put in Inspire don’t manage your community Don’t sell – show passion and share passion Its OK to say “I don’t know”
  47. 53. harnessing collective intelligence
  48. 54. Galaxy Zoo
  49. 55. So what to do about all this? We need to understand some key points raised in my presentation:
  50. 56. trust & transparency
  51. 57. i + we
  52. 58. deep context
  53. 59. Embedded Sociability
  54. 60. The open organisation
  55. 61. The organisation as a village People have lived and worked in villages since the dawn of civilization. The corporation, argues Charles Handy, is a youthful concept, little more than a century old. One could argue, too, that the notion of a lively village — with its unabashed humanity — is a more appropriate way to look at what the corporation should be in the 21st century than the constrained and impersonal entity it has been. Villages are small and personal, and their inhabitants have names, characters, and personalities. What more appropriate concept on which to base our institutions of the future than the ancient organic social unit whose flexibility and strength sustained human society through millennia?
  56. 62. blended reality Blended reality There is no offline or online there is only…
  57. 63. networked economics
  58. 64. People embrace what they create Technologies of co-operation
  59. 65. New language and literacy
  60. 66. So business’s have to be 3 things, they have to be: [1] Life enabling [2] Life simplifying [3] Navigational. ie. Help me navigate through the complexity of my life
  61. 67. Context and meaning David Cameron, the leader of the Conservative party in Britain, famously said we should all, “all hug a hoodie”, what he was pointing to was the fierce debate about young people, and how we deal with their seemingly increasing anti-social behaviour. The irony of that statement was captured in this picture. The “hoodie” makes a gun with his hand in a gangsta stylee, whilst his other hand is stuck down his pants. For this young man there is no context and therefore no meaning to David Cameron,to politics or indeed society. As businesses, if you have no context, you also have no meaning for your customers, then you become irrelevant and finally you become obsolescent.
  62. 68. Thank you SMLXL: Contact : [email_address] Twitter: alansmlxl SMLXL runs an Engagement Marketing innovation consultancy and also courses on Engagement for businesses that want to survive in the networked society.
  63. 69. Euan Semple Director E-mail: [email_address] Website: For more details
  64. 70. Alan Moore Founder SMLXL E-mail: [email_address] Website: For more details
  65. 71. Elango Kanagaraji Business Manager – Web 2.0 Specialization Aspire Systems E-mail: [email_address] Website: Ph. No: +91-44-67404000 For more details
  66. 72. Questions