2. Event management is a relatively new discipline, yet it has been developing at a very
fast rate. The demand for organization of events within the cultural, tourist, sports, etc.
sectors is growing. The group managing such events has to be competent and
resourceful, as these projects have complex nature. There are many issues that can
challenge project managers, including political, economic, sociocultural ones, and the
like. Organizing an international movie premiere epitomizes the above-mentioned
challenges because of the number of parties concerned. Poor management of this
event will have multiple negative consequences for the reputation of the company, local
authorities, city dwellers, etc. One of the most challenging aspects of event
management is safety. There are many risks in the context of safety when having to
oversee a film premiere which can be mitigated through enhanced internal control of the
teamwork, competent interaction with the police, compliance of the facilities’ security
systems with the declared standards, and appropriate budgeting policies.
Background of the Issues Accompanying a Movie Premiere Event
One of the major catalysts of immense public interest anywhere and anytime is an
international film premiere. Organizing such an event poses multiple challenges for all of
3. the parties concerned. Its management is further complicated by the budget
responsibilities and the number of stakeholders involved. The case presented in this
paper evolves around the premiere of the latest blockbuster in a native city of the
director. A local event planning company has been contacted by a major studio,
promoting the film, with a request to plan and manage the whole event. This company
has been chosen for having an excellent reputation for its previous work in the local
cultural sector. However, it has never indulged in a project of such grand scale before.
Still, the company’s management decided to…
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