We knew we needed to take a deep dive into the operation we were becoming and begin to identify what it was that was making us, well, us. What kind of agency do we want to be? How is that different from everybody else? What does the ATAK “style” look like? How were we representing our community? And oh yeah, what does “ATAK” really mean and how the heck do you pronounce it? …and so we made the ATAK Interactive Brand Book. It’s the ultimate guide to who we are, what we believe, and what we are capable of doing.

15. O P E N S A N S L I G H T
o p e n s a n s l i g h t
O P E N S A N S R E G U L A R
o p e n s a n s r e g u l a r
O P E N S A N S S E M I B O L D
o p e n s a n s s e m i b o l d
O P E N S A N S B O L DO P E N S A N S B O L D
o p e n s a n s b o l d