On the occasion of the 'e-Commerce: The Way Forward', a forum organised by Atcom and PayPal CEE, Katerina Karagianni, UXlab Business Unit Director, highlighted 10 Usability tips for increased conversion rate.

11. 43%
20% 22%
15%
36%
16%
19%
29%
10%
11%
7%
72%
12%
16%
29%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%

12. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Αντικαταβολή Πιστωτική κάρτα Χρεωστική κάρτα Τραπεζική
Κατάθεση
Paypal
71%
52%
62%
29%
91%
81%
72%
69%
63%

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