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SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)   By: Atef Khayat, MD, MBA  2009
[object Object],[object Object],[object Object],What is a SWOT Analysis?
Purpose ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Strengths Weaknesses Threats Opportunities Internal Origin (Attributes of the firm) S T O W External Origin (Attributes of the environment) Helpful (to achieve the objectives) Harmful (to achieve the objectives)
Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses - Continued ,[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The SWOT Matrix ,[object Object],[object Object],[object Object]
SWOT  / TOWS Matrix ,[object Object],[object Object]
SWOT / TOWS Matrix W-T  Strategies S-T Strategies Threats W-O Strategies S-O Strategies Opportunities Weaknesses Strengths TOWS Analysis
SWOT / TOWS Matrix ,[object Object],[object Object],[object Object],[object Object]
SWOT Interactions
Important Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caution! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks, ,[object Object],[object Object]

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SWOT Analysis

  • 1. SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) By: Atef Khayat, MD, MBA 2009
  • 2.
  • 3.
  • 4. SWOT Analysis Strengths Weaknesses Threats Opportunities Internal Origin (Attributes of the firm) S T O W External Origin (Attributes of the environment) Helpful (to achieve the objectives) Harmful (to achieve the objectives)
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. SWOT / TOWS Matrix W-T Strategies S-T Strategies Threats W-O Strategies S-O Strategies Opportunities Weaknesses Strengths TOWS Analysis
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.