- Toronto, Canada Area, Canada
- Work Senior Market Researcher and Brand Strategy Consultant
- Industry Advertising / Marketing / PR
- Website http://www.athenabrand.com
- About 18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy. Qualitative Research Expertise - Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile - Brand positioning - Creative development - Semiotic analysis - Trend analysis Strategic Consulting Expertise - Brand repositioning - Creative development - Shopper marketing - New business pitches - Agency training Exceptional written and spoken communication skills Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel Specialties: consumer insight, branding and identity, m...
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The Anatomy of Humbug - Book ...
by brainjuicer
5 years ago
