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Summary // Athens Choice


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Summary // Athens Choice

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Summary // Athens Choice

  2. 2. TARGETS OF OURTEAM The aim of our group is to present known and unknown aspects of Athens and create a «branding» for this city through which emerges a more friendly and sustainable towards people side of Athens.
  3. 3. BRAND NAME-BRANDING DEFINITION  The process of creating a particular product or a characteristic that serves to identify a particular product.  Brand is the name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers and it is used in business, marketing and advertising.  In general, brand is the main feature that identifies your product on consumer’s mind.
  4. 4. LONDON CITY BRANDING  The Smart London Board is a plan that as a goal has the development of the traffic and communication network as well as the improvement of the life in every way In that way London is going to be one of the future Mega-Cities and the city itself it is going to receive tons of new visitors and publicity.
  5. 5. BRAND NAME/CITY BRANDING  A key policy for the operation of municipalities as "Development Regions" is the development of a suitable Brand Name.The City Branding is a way of shaping the urban marketing that puts the 'landmark' over other marketing tools, such as urban development, events, cultural tourism policy actions, financial support for businesses.The City Branding is essentially a complex strategic and operational progress, involving all local actors in search of a coherent message to the outside, but inwardly City (municipalities, operators, businesses).  Voice has been given to youth and leadership.The vision is to become Athens a modern civilization center ,worthy of its unique heritage and history.