Summary // Athens Choice

1. SUMMARY
ATHENS’ CHOICE

2. TARGETS OF OURTEAM
The aim of our group is to present known
and unknown aspects of Athens and
create a «branding» for this city through
which emerges a more friendly and
sustainable towards people side of
Athens.

3. BRAND NAME-BRANDING
DEFINITION
 The process of creating a particular product
or a characteristic that serves to identify a
particular product.
 Brand is the name, term, design, symbol, or
any other feature that identifies one seller's
product distinct from those of other sellers
and it is used in business, marketing and
advertising.
 In general, brand is the main feature that
identifies your product on consumer’s mind.

4. LONDON CITY BRANDING
 The Smart London Board is a plan
that as a goal has the development
of the traffic and communication
network as well as the improvement
of the life in every way In that way
London is going to be one of the
future Mega-Cities and the city itself
it is going to receive tons of new
visitors and publicity.

5. BRAND NAME/CITY
BRANDING
 A key policy for the operation of municipalities as
"Development Regions" is the development of a
suitable Brand Name.The City Branding is a way of
shaping the urban marketing that puts the 'landmark'
over other marketing tools, such as urban
development, events, cultural tourism policy actions,
financial support for businesses.The City Branding is
essentially a complex strategic and operational
progress, involving all local actors in search of a
coherent message to the outside, but inwardly City
(municipalities, operators, businesses).
 Voice has been given to youth and leadership.The
vision is to become Athens a modern civilization
center ,worthy of its unique heritage and history.