This document summarizes Atleto, a social sports platform that connects everyday athletes. Atleto uses intelligent matching to connect users for sports based on location, skill level, frequency and more. It aims to make exercise more social and accountable by scheduling workouts in advance with others. The platform's target markets are colleges, corporations and clubs, as it can help coordinate intramural sports and activities. Revenue will come from booking fees, memberships, advertising and partnerships with venues and organizations.

1. THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION.
COPYRIGHT © 2017 OF ATLETO INC. ALL RIGHTS RESERVED.

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ATLETO IS A SOCIAL SPORT PLATFORM
CONNECTING EVERYDAY ATHLETES
(SEE THE ATTACHED 30 SEC. TUTORIAL VIDEO THAT EXPLAINS THE CONCEPT)

3. COPYRIGHT © 2017 OF ATLETO INC. ALL RIGHTS RESERVED.
Obesity and related health issues are a growing problem.
People spend more and more time staring at screens.
We need to be more active.
Reasons for not doing more sports: :
SOLVING A REAL PROBLEM
SOURCE: ATLETO SURVEY NOVEMBER 2015. LOS ANGELES, CA / NEW YORK, NY.
11%
No facilities
39%
Not enough time
5% Other
18% Not enough
energy after a long day
28%
Difficult to find
people to do
sports with

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WHY #SPORTTOGETHER?
The Köhler effect is a phenomenon that occurs when a person works harder as a member of a
group rather than alone. It was first documented by German psychologist Otto Köhler in the 1920s.
His discovering still rings true today.
When you exercise with a partner or group, you develop a sense of responsibility because you feel
as though you’re letting them down if you bail on a planned activity or game.
According to a Kansas State University study, people who worked out with others increased their
intensity and workout time by as much as 200 percent.*
Scheduling a workout in advance holds you accountable and increases the likelihood that
you’ll stick to a routine and reach your predetermined goals.
https://www.sciencedaily.com/releases/2012/11/121126130938.htm

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SPORT WITH LIKE-MINDED
The best match gives the best sports experience! ATLETO creates intelligent
matches between everyday athletes based on parameters such as:
SPORT
LOCATION
SKILL LEVEL
FREQUENCY
MODE

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FIND HOST
See nearby activities
and request to join.
Choose from more than
40 different sports.
HOW DOES ATLETO WORK?
ATLETO intelligently organizes your activities and keeps you on top of things.
NETWORK
Gather your sport connections
in one place.
GROUPS
Coordinate, set up games, prac-
tices, chat etc. within your existing
group of sport friends.

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PRIVATE GROUPS
With ATLETO you can easily set up a GROUP and decide if it should be open for everyone to join or make it exclusive for your
existing sports network. A group can be as big as an entire University or some friends playing Basketball during the week.
(See the attached case video with Rick and his “Rickball” group)

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COLLEGES
CORPORATE
CLUBS
THE THREE C’S ARE OUR PRIMARY TARGETS:

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COLLEGES
Target area due to density of students within the short distance of
each other, high penetration of phone use and available sports facilities
on campus.
Entry is through Recreational departments in order to offer a tool that
makes it easy to handle intramural leagues, coordinate open courts and
connecting the students through sports.
Our system can automatically aggregate students into closed University
groups when they sign up using their school email.
Rec dept at Ithaca University already launched ATLETO on campus.

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CORPORATE HOSTED ACTIVITIES EMPLOYEE HOSTED ACTIVITIESBRANDED APP
CORPORATE
As health insurance premiums continue to rise faster than worker wages, companies and their employees are looking for
more affordable ways to avoid these added costs. Encouraging sports and activity in the workplace via ATLETO is an easy and
cost-effective solution.
Healthier employees results in an average of a 28% reduction in sick days and a 26% reduction in health costs.
We can offer a white-label solution of ATLETO that gives a company the feeling of having their “own app.”
At the moment we are developing a white-label solution to the health department of the Faroe Islands.

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CLUBS
Sport Clubs, vendors and existing groups of athletes can benefit from ATLETO.
Today a lot of them use Facebook Group, which doesn’t benefit them as they wish.
XTERRA triathlon brand are using ATLETO in their Nordic department as the official tool for setting up
practices between ambassador teams and members of XTERRA Nordic.

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PRIMARYREVENUE STREAM
We are going to partner up with Sports Clubs and Colleges offering them a custom made
booking system that is integrated seamlessly in Atleto. For clubs and Schools that are
private, we are going to build it around our Closed Group functionality, making the
booking service only available for their members / students.
Revenue:
• Courts, fields, venues pay booking fees ( 3rd party commission)
• Atleto membership fee (giving access to booking across all sports based on geo location)
• Global membership fee ( when traveling)
• Add revenue for displayed adds in SEARCH ( paid adds)
• Venue “Recommendation” based on geo location ( paid service)
• Push notification on open courts based on your sports preference ( paid service)
• Integrated and Costume build booking system for our partners ( paid technology)
VENUE

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SECONDARY
REVENUE
STREAMS
BIG DATA MONETIZATION:
• Targeted advertising, based on user behavior.
PARTNERSHIP WITH SCHOOLS & CLUBS:
• Maintenance fee (monthly) for technical support, data and product development.
WHITE LABEL:
• Customized Corporate solution provided by our platform - new frontend design.
• Cost for technology platform and monthly maintenance.
PREMIUM SUBSCRIPTIONS:
Added value functionalities / no ads / extra features, for a monthly fee
• Mobile advertising:
• Targeted advertising in the moment when they actually need the product.
Cost structure based on reach, demographics and duration.
TRAINER TO USER:
• ATLETO provides the platform for users to meet Trainers in all of our 40 sports.
We take a percentage in 3rd party commission.
BUBBLES:
• Talent recruitments, Facilitation of Courts, and Find a ref. Opportunities in the Horizon.

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DISCLAIMER
CONFIDENTIAL
This document is confidential and not intended for public view.
No part of this document may be reproduced in any format or any medium, without the express written permission of ATLETO.
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our underlying assumptions about certain market conditions prove to be incorrect, actual results may vary materially from those indicated in these statements. Therefore,
the inclusion of such forward-looking statements should not be regarded as anyrepresentation or warranty by us or any other person that the future plans, estimates or
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