The document provides tactical options for optimizing a brand's Google+ page, including uploading high-resolution profile and cover photos, using circles to communicate with different audience segments, connecting with fans through Hangouts video chats, and utilizing multiple managers for a Google+ page. Uploading appealing visuals and engaging with fans through circles and video are recommended to enhance the Google+ presence.

1.
Google+
Tactical
Options
October
14,
2013

2.
Attention POV
Google+
Tactical
Options
Ali
Donato
October
14th,
2013
Onboard,
Optimize
and
Enhance
your
brand’s
Google+
page
with
these
few
easy
options.
Tactic
1:
Upload
Profile
Picture
and
Cover
Image
The
profile
picture
and
cover
image
are
key
to
making
a
good
first
impression
on
visitors
to
your
page.
•
Decide
how
you
want
to
design
your
cover
image
Consider
your
cover
image
as
an
opportunity
to
make
an
impact
and
engage
potential
customers,
clients
and
visitors.
Below
are
examples
of
how
to
utilize
the
cover
image:
o Present
your
products,
locations,
or
iconic
images
like
Land
Rover
o Create
a
collage
of
images,
like
Coca-­‐Cola
o Or,
highlight
brand
icons,
like
Progressive
o Aim
for
colorful
and
detailed
photos,
like
Sephora
•
Use
high-­‐resolution
photos
To
make
your
page
look
visually
appealing
to
visitors,
be
sure
to
avoid
using
blurry
or
pixelated
photos.
It
is
recommended
that
you
upload
cover
photos
that
are
960
x
540
pixels.
At
a
minimum,
select
a
photo
that
is
480
x
270
pixels
and
at
maximum,
select
a
photo
that
is
2120
x
1192
pixels.
Google+
pages
will
automatically
resize
proportionately
to
fit
the
screen
a
user
is
viewing
on.
Viewers
will
always
see
the
Attention
I
Google+
Tactical
Options
2

3. •
cover
photo,
a
preview
of
the
first
post,
circles
and
navigational
elements
no
matter
what
device
or
browser
they
are
using.
Be
aware
of
the
circular
and
square
formatting
of
the
profile
pictures
The
profile
picture
will
appear
as
a
circle
on
the
top
of
the
page
and
as
a
square
next
to
each
individual
post.
Keep
in
mind
that
the
logo
you
use
may
appear
with
some
white
edges
around
the
side
if
it
is
not
sized
correctly.
Consider
your
profile
image
when
designing
your
cover
photo
to
make
sure
it
does
not
interfere
with
the
aesthetics
of
the
cover
photo.
Tactic
2:
Use
“Circles”
to
Communicate
to
Different
Types
of
People
A
key
difference
between
Facebook
and
Google+
is
that
you
can
follow
fans
back.
Google+
allows
you
to
segment
the
people
you
follow
into
groups,
or
circles.
These
circles
essentially
create
smaller
audiences,
enabling
you
to
interact
by
sharing
targeted
messages
to
specific
groups.
For
example,
a
fashion
retailer
may
utilize
a
“customer”
circle
where
they
share
the
latest
promotions,
and
a
“fashion
blogger”
circle
where
they
share
upcoming
collections.
Creating
circles
is
a
simple
process.
You
will
find
who
has
added
you
to
their
circles
under
the
“Added
You”
tab,
and
then
you
will
follow
the
user
back
and
drag
and
drop
into
the
circle
of
your
choice.
Default
circles
include
Friends,
Family,
Acquaintances
and
Following.
You
can
delete
the
default
circles
as
well
as
any
of
the
circles
you
have
created.
Attention
I
Google+
Tactical
Options
3

4. Tactic
3:
Connect
with
Fans
via
Hangouts
Hangouts
let
you
meet
customers
face-­‐to-­‐face
in
high
definition.
You
can
make
the
conversation
even
bigger
by
hosting
a
Hangout
On
Air,
allowing
you
to
live-­‐stream
and
record
your
video
call
so
the
whole
world
can
watch.
Suggestions
to
utilize
Hangouts:
•
•
•
Ask
your
followers
what
they
think
about
your
new
product,
ad,
initiative,
etc.
Use
Hangouts
and
comments
to
have
meaningful
exchanges
that
can
provide
more
insight
than
anonymous
reviews.
Host
exclusive
interviews
with
your
team.
This
tool
can
be
a
useful
way
to
connect
with
out
of
town
editors
for
previews
or
additional
stories.
Invite
circles
or
individual
people
to
join
you
in
a
Hangout
On
Air,
then
share
it
with
the
world.
Your
Hangout
On
Air
will
be
recorded
as
a
public
video
and
will
be
available
on
your
Home
page
when
the
broadcast
has
ended.
You
can
edit
the
video
as
needed.
Tactic
4:
Utilize
Multiple
Managers
Google+
pages
can
have
multiple
managers,
similar
to
that
of
administrators
on
Facebook
pages.
Each
page
can
have
1
owner
but
up
to
50
managers.
To
add
managers:
1. Make
sure
you
are
using
Google+
as
your
brand
page
and
not
as
your
personal
profile.
2. Select
"Managers"
from
the
top
menu.
3. Click
Add
manager,
enter
their
email
address
or
invite
by
profile,
and
click
Invite.
The
“Managers”
page
will
display
all
the
active
managers
and
people
who
have
been
invited
to
become
managers.
When
a
manager
invitation
is
accepted,
the
owner
of
the
page
will
receive
an
email
notification.
Attention
I
Google+
Tactical
Options
4

5.
Below
are
suggestions
to
make
the
most
of
multiple
administrators:
• Collaborate
on
content
and
engagement
to
maximize
impact
• Run
a
day-­‐long
live
Q&A
where
teammates
can
take
turns
acting
as
the
page
to
respond
to
follower
questions
and
comments
• Add
G+
into
the
content
calendar
in
order
to
maintain
a
constant
schedule
For
more
explicit
directions
to
add
managers
as
well
as
information
on
removing
managers
and
transferring
ownership,
click
over
to
the
support
page.
Tactic
5:
Get
Posting!
•
•
Decide
the
tone
of
voice
for
the
page.
Will
you
post
products
and
ad
campaigns
(i.e.
H&M
and
Burberry)
or
will
you
post
fans
of
the
week
and
prompting
questions
to
engage
users
(i.e.
Uniqlo)?
Establish
a
content
calendar
prior
to
posting
o Update
regularly
–
G+
is
a
social
channel
and
the
more
great
content
you
post,
the
more
people
will
want
to
return
 Suggested
timing
to
begin:
2-­‐3
posts
a
week
o Speak
with
a
message
targeted
to
your
audience
o Surprise
people
–
keep
your
audience
on
their
toes
by
offering
special
deals,
Hangouts
or
exclusive
content
o Engage
in
the
conversation
–
respond
to
notifications,
see
where
you
have
been
mentioned
and
jump
in
o Promote
local
events
on
your
Google+
page
to
insure
that
Google
Maps
Directions
are
readily
available
and
appear
in
the
first
few
search
results
Attention
I
Google+
Tactical
Options
5

6.
Tactic
6:
Show
Ads
with
your
Google+
Page
Endorsements
It
is
easy
for
people
to
share
web
content
with
Google+.
When
you
link
your
Google+
page
and
your
ads,
Google
can
show
endorsements
for
your
business
from
your
Google+
followers.
These
are
called
annotations,
also
referred
to
as
shared
endorsements.
Find
more
information
here.
Tactic
7:
Become
a
Verified
Account
Google
reserves
verified
accounts
for
brands,
celebrities
and
editors.
Upon
uploading
content,
Attention
will
connect
with
the
correct
Google
contacts
to
ensure
your
brand
page
becomes
verified.
For
detailed
verification
instructions,
click
here.
Attention
I
Google+
Tactical
Options
6

7. About
the
Author
Ali
is
a
Client
Services
Associate
at
Attention.
She
is
a
recent
graduate
of
Marist
College
and
her
previous
positions
include
client-­‐side
marketing
and
intern
at
Attention.
LinkedIn
Google+
Twitter
Attention
I
Google+
Tactical
Options
7