3. Twitter forges • Twitter launched an Olympics event page
in partnership with NBC, which curates
partnerships to Tweets from athletes, coaches, NBC
emphasize the power of personalities and fans (Link)
real-time conversations. - Twitter restored The Independent reporter Guy
Adams’ account after he criticized NBC’s
coverage and published the NBC Olympics
President’s email address
• Hollywood producers and network execs
are reportedly in serious talks with Twitter
about the possibility of launching online
video series via Twitter
• Twitter teamed up with social analytics
provider Topsy and two polling firms to
launch Twitter Political Index, a daily
measurement of Twitter users’ sentiments 3
4. Facebook seeks to • Facebook and NBC collaborated for the
Olympic Games to direct Facebook users to
deliver “second screen” NBC’s on-air coverage, and NBC viewers to
experiences around key Facebook for engagement and conversations
2012 events.
• Facebook and CNN embarked on a multi-
platform partnership to deliver an interactive
social experience around the 2012
Presidential elections, including:
- “I’m Voting” Facebook application where users
commit to voting and endorse candidates &
issues
- On-air analysis reports of Facebook discussions
around each candidate
- Published surveys of voting-age users
4
5. Advancements in • Facebook is rolling out a feature that will
allow brands to target their posts to specific
Facebook and Twitter groups of fans in the news feed based on
targeting will allow the following criteria:
brands to message - Age
- Gender
- Interested In
- Relationship Status
- Education
- Workplace
- Location & Language (already existing criteria)
• Twitter enhanced its Promoted Tweets paid
ad service with the ability to target consumer
subsets
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6. Photo-sharing sites • Pinterest sought to fight scammers and
spammers by blocking or stripping three
continue to grow and types of links: affiliate links, shortened URLs
differentiate from and click-through-tracking links
competing networks.
• The Fancy reinforced its ecommerce
positioning (users can buy within The Fancy,
whereas Pinterest punts users to outside
transaction points) by launching a “Buy with
Fancy” button for publishers
- Apple is reportedly in talks to acquire The
Fancy, expanding its ecommerce presence
• Stamped released an update to its mobile
app, as well as a redesigned desktop
experience, highlighting tastemaker content
(which includes “stamps” from celebrity
users Justin Bieber and Ellen DeGeneres)
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7. LinkedIn unveiled a • LinkedIn launched a more simple, clean
homepage that allows easy browsing of
redesign, shifting the news articles shared by industry leaders and
site from a resume users’ connections
network to a visual
• A Facebook-like newsfeed utilizes an
improved algorithm to highlight top updates
based on users’ profiles and interests,
featuring larger images and liking, sharing &
commenting functionalities
• The update follows the goal set by LinkedIn
during its Q1 earnings call to “Simplify,”
allowing users to get more value from
existing products and services
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9. • Free People assigned individual product
Free People integrated hashtags to a selection of denim items and
consumer-submitted encouraged consumers to upload photos of
photos into its product themselves wearing the products onto
Twitter or Instagram (Link)
pages.
• Following moderator approval, consumers’
photos appear on individual product pages,
as well as on Free People’s online denim hub
(Link)
• Using consumer photos allows online
shoppers to review the fit of the denim on a
variety of body types
Consideratio
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10. • Through Virtual Piggy, parents can set
Virtual Piggy allows kids limits, vet purchases and authorize charges
to shop online at from their kids to their credit cards
approved merchants.
• Virtual Piggy teaches kids about saving
through wish list management and progress
tracking
• About 35 merchants participate in the
program, including K’nex, Spyder, Kidlandia
and Fanlala
Acquisition
10
11. • Little Monsters, the online community for
Lady Gaga’s social Lady Gaga fans, allowed the public to sign
network for fans exited up following months of closed beta testing
beta and opened its
doors to the public. • The site’s aesthetic is similar to Pinterest’s
image-heavy feed; Reddit-like voting allows
users to assign a thumbs up or a thumbs
down on individual posts
• The niche network houses a multilingual
chat feature that allows global users to
interact with one another
Site Link Engagement
11
12. • Diet Coke invited fans to tweet at
Diet Coke celebrated its @DietCokeUS and completed a task like
30th anniversary by sending a wish, finishing a sentence or
hosting 30-second writing a birthday haiku
parties for fans.
• For four days, Diet Coke surprised select
Twitter participants with a 30-second party
(filmed and shared by Diet Coke) and a
year’s supply of Diet Coke
• Videos of the celebrations have collected
more than 3.5k views
Video Link Engagement
12
13. • Yves Saint Laurent used the colors of
YSL premiered an eye Facebook to create a limited edition eye
shadow palette inspired shadow palette that was sold on the YSL
by Facebook. Facebook page
• Fans who purchased the palette received
“privileges,” including exclusive information,
perks and services through Facebook and
in-store
Engagement
13
14. • Clif Bar sent instructions for product
Clif Bar is rewarding redemption once a user had sent a geo-
Twitter users enjoying tagged tweet to @CLIFMojoGo, showing he
the outdoors with free or she was outdoors
trail mix product.
• Participating Twitter users are also entered
into a sweepstakes; prizes include a Garmin
GPS watch
Campaign Site Link
Engagement
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15. • Nike’s Show Boxxxx game, available in
Nike launched a virtual English and Japanese, lets fans collect and
shoe trading game on trade virtual Nike shoes with friends and
Facebook. other Nike fans
• Each user receives virtual sneakers which
are traded for points and additional shoes;
shoes are showcased in an online collection
available for others to view
• The game features vintage shoes from the
Nike’s 40+ year history, allowing fans to
learn more about the brand
Engagement
Game Link
15
16. • Gilt City will curate and promote deals for
MasterCard partnered travel, culinary experiences and
with Gilt City to provide entertainment, under the “Priceless” label
exclusive deals to within its site, where items will only be
available for purchase by MasterCard holders
cardholders in select
• The Priceless Cities program has launched
in New York and Chicago, and will expand to
more U.S. cities
Facebook App Link
Advocacy
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17. • Tesco launched the “Share & Earn”
Tesco piloted a four- Facebook application where users connect
week Facebook-linked their Tesco loyalty card numbers to their
loyalty program. Facebook accounts
• Users received double loyalty points for
liking and sharing selected products with
their friends on their Facebook Walls
• Beyond the benefits of social word-of-
mouth, Tesco received valuable Facebook
analytics that identified products their
customers were interested in
Advocacy
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