The unsuspecting buyer is not getting what he has paid for, and secondly, the components could negatively impact his health, being adverse to quality and safety.

1. Food Frauds are happening Around the Globe and are a Major
Threat to Your Brand.
Presenter - Dr. Jennifer McEntire
Food Fraud:
Compromising profit, quality, and trust
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2. Overview
What is economically motivated
adulteration?
How is EMA regulated?
What can I do to address EMA?
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3. What is Economically Motivated
Adulteration?
The FDA’s adopted working definition for
EMA is the “fraudulent, intentional
substitution or addition of a substance in
a product for the purpose of increasing
the apparent value of the product or
reducing the cost of its production, i.e.,
for economic gain.” - 2009 public meeting
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4. Motivation for EMA
Defrauding customers for economic gain
Don’t want to get caught!
 Public health consequences are not
intended
Criminal behavior
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5. Extent of EMA
Report from Grocery Manufacturers Assn
 Most incidents go undetected
 GMA estimates that fraud may cost the global
food industry between $10 billion and $15
billion per year, affecting approximately 10%
of all commercially sold food products.
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6. To see the complete presentation check the below link:
http://www.audioeducator.com/food-safety/food-fraud-compromising-profit-
quality-trust-11-17-2014.html