CandyBAR is a technology toolset that allows companies to create custom branded mobile applications for location-based marketing campaigns using beacon and GPS technology. The white label CandyBAR platform handles all aspects of developing, deploying, and managing the mobile app while also providing analytics to measure campaign performance and success in real time. Marketers can leverage the CandyBAR suite to build immersive branded mobile experiences that promote engagement and recognition for their brand.

1. ®

2. ®
Powered by:

3. The CandyBAR Suite
White Label
Mobile
Application
®

4. CandyBAR® is a technology toolset that navigates consumers to locations
and businesses using custom-branded, location-aware
mobile applications. Utilizing cutting-edge beacon and GPS technology,
your app immerses consumers in your brand and deepens overall engagement
while promoting brand recognition. The white-label application can
enhance any ongoing effort or serve as a standalone platform.
Marketers, Consumers, Connected.
Helping marketers
connect with consumers
in a virtual world.
The Future of Mobile Marketing

5. Skin It
Define how your application will look and
function. To the end user, the experience is
100% brand accurate. CandyBAR® technology is
embedded in your app but invisible to the user.
You only need to provide feedback on design
and style. We design the app for you within
your complete brand guidelines.
WHITE LABEL MOBILE APPLICATION
Deploy It
Direct users to the App Store or Google Play to
download as they wouldwithany other application.
We handle uploading and managing the app
stores for you, or use your own app stores for
your CandyBAR® apps.
Already have an app? No problem. Simply inform
users to update their existing app to transition
over to our platform.
Manage & Measure It
Utilizing Cutting Edge technology, our
CandyBAR® dashboard tells you everything you
need to know about the success of your
campaign!
Get the data that matters to you using our
Analytics tools within the CandyBAR®
dashboards.
By tracking your results in real time, you’llbe able
to update andrevise your marketing strategies with
an accuracy that no other mobile platformoffers.

6. Create a fun
interactive
experience for your
campaignor brand
Customize the
app with your
logoand content
Connect with your
audience using
gamification, driving
repeat interactions
Control your
marketing content
with our easy
to use dashboard
Collect data from your
campaign to measure
your market reach
Leverage social media
to increase awareness
of your custom
branded CandyBAR®
app & Campaigns.
FEATURES

7. Data-driven mobile campaigns have never been easier to leverage and measure.
CONTROL EVERYTHING WITH YOUR DASHBOARD
Effortlessly
manage your
white label
CandyBAR® apps.
World-class, data-
driven toolset
providing Analytics.
Easilydeploy your
content offerings.
Manage your
ibeaconsand
delivery content.
Customize your
GPS locations and
delivery content.
Track your success
and performance
with tangible,
relevant data.

10. Outdoors
Augmented reality
meets real-time
location
• Capture consumers at
relevant locations
• Drive foot traffic to brick
and mortar locations
• Deliver location-based
content at outdoor
events, retail centers,
and points of interest.

11. Indoors
Beacons done right
• Guide customers through
indoor spaces
• Deliver relevant content
based on real-time
proximity
• Enhance in store
experience with beacons
to deliver special
offerings

12. Indoors
Beacons done right
• Guide customers through
indoor spaces such as
malls and museums
• Deliver relevant content
and promotions based on
real-time proximity
• Extreme accuracy
through our proprietary
Blended Augmented
Reality engine

15. As an innovative start up, their augmented reality
and social app building skills have been an
important part of St. Louis’ 250th anniversary.
Erin Budde, Director of STL250 Non Profit
Organization
CASE STUDY
Client:
Saint Louis 250 Anniversary (STL250)
Purpose:
Campaign celebrated the 250th anniversary of
Saint Louis by creating virtual scavenger hunt
showcasing all 250 real world cake locations using
the CandyBAR toolset.
CandyBAR’s custom app delivered historical
content for each cake location. User shared their
experiences on social media, and collected points
for checking in at each cake sculpture location.
Campaign Highlights:
App created civic pride for St. Louis and delivered
the city’s history in a unique and memorable way.
Numbers:
92,000 accounts created with 250 active in-app
locations used.

16. The city of Saint Louis, MO reached out to us and
asked if we could help families and tourists be
guided to 250 4ft tall, actual fiberglass cakes that
local artists painted that were placed in historical
relevant locations.
This was a year long campaign, during the winter
months the app usage was slow as this was a GPS
use case “outside” and during the summer was
the highest use with the fall being less used. The
city expected about 30k of users, the campaign
brought in just over 90k of active users.
CASE STUDY Cont.

17. Co-Founder & CTO
Co-Founder & CEO Co-Founder & CCO
VP of Business Development
Ron Peters has spent the last 2
decades advancing the state of the
art in human-computer interaction
and digital media, from MIT to
Apple to Candy Lab.
Andrew Couch is Co-Founder
and CEO of Candy Lab. His years
of military experience makes him
a calculated risk-taker, which
feeds his entrepreneurial
character.
After graduating from the Art
Institute, Gilda has spent nearly a
decade at creative agencies, and
now Candy Lab. In addition to
leading the design team, she is also
responsible for general operations.
Andrew Kirkland serves as VP of
Business Development for Candy
Lab. In addition to his current role,
he has been instrumental in Candy
Lab’s fundraising efforts and
relationship management.
The Team

18. Location-based augmented reality
content management and delivery.
United States 13/903,758
Hyper-local advertising and cross
promotional 3-D augmented reality.
PROPRIETARY
TECHNOLOGY
Beacon-Facilitated Content
Management and Delivery
United States 62/210,835

19. Want to see the application in action? We’ve developed sugAR just to give you a little taste.
Download this example application to see the awesome capabilities and extensive suite of
features
that CandyBAR can offer you or your clients.
CandyBAR Appsare built for
&
Get a Taste of sugAR

20. @CandyLabTweets
candylab.com
demo@candylab.com