A talk from the Creators Track at AWE Europe 2017 - the largest conference for AR+VR in Munich, Germany October 19-20, 2017
Moritz von Grotthuss (gestigon): MAUX = Mobile Augmented User Experience
Automotive is one of the most innovative market sectors with huge disruptions ahead. The cars get more and more autonomous, software is eating hardware, new kids are on the block, the 'drivers' will transfer to be 'passengers' and the OEMs and Tier Ones are working on digital content based new user experiences. Augmented reality will be one of the keys to create a compelling and differentiating interiors, which is then an important part of this shift of mindset and innovation. But what is a mobile augmented user experience and how will we create it in a vehicle? Wearables, screens, holograms, HUDs, transparent LED screens will provide content, but it requires interaction to provide a compelling user experience ... gestigon is part of the automotive Tier One Valeo and global market leader for AR HMIs. Innovation is our daily business and best-in-class user experience drives us along.
