This document discusses community leaders known as prosumers who have popularity, credibility, and wide reach. It references the 1% rule, where 1% of people create content that the other 99% consume. These prosumers can advocate for brands through their activities and influence opinion leaders, trend setters, and content creators including celebrities and VIPs.

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“The Epic Split” de Volvo

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100 Million Thanks
https://dropbox100m.com/

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community leaders – prosumers
opinion leaders, trend setters, content creators
celebrities
vips

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POPULARIDAD

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http://www.claraavilac.com/2013/05/30/por-que-me- paso-a-yelp/
CREDIBILIDAD
ALCANCE
EXPERTISE

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ADVOCACY ACTIVITY

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"1percentrule" by Life of Riley - Own work. Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:1percentrule.svg#mediaviewer/File:1percentrule.svg

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Fuente: UPGRD — http://upgrd.com/blogs/friendlyskies/an-evening-with-uniteds-captain-denny-flanagan-dahl-fund.html

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www.augure.com/es/ www.augure.com/es/blog @AugureSpain