Discover how to create your influence map following these tips and advices

1. Beauty brands : how to create your influence
map. The Biotherm case study

2. A COMPANY
A PRODUCT TO LAUNCH
AN EVENT
SHOPPING LIST
INGREDIENTS
INSTRUCTIONS
STEP 1 - Mindmap
STEP 2 - Logical operators
STEP 3 - Filters
STEP 4 – Choice of influencers
PEN PIECE OF PAPER
TOTAL TIME: 3 MONTHS
(minimum)
LEVEL: Easy
HOW TO CREATE A GOOD INFLUENCE MAP

3. MY INGREDIENTS
1 2 3

4. A COMPANY1

5. • Balm-in-gel texture
• 48H deep hydratation
• Seasonal dry skin formula
• Extra nourishing Ceramide 5
• Protective to survive winter
2 A PRODUCT

6. 3 AN EVENT

7. STEP BY STEP RECIPE
1
LOGICAL
OPERATORS
FILTERSMINDMAP INFLUENCERS
2 3 4

8. SKIN CARE
PROTECTION
COLD WINTER
ANTI-DRY
NOURISHMENT
BEAUTY
FASHION
BALM-IN-
GEL
SPORT
HEALTHY
RUN
BODY
BUILDING
CROSSFIT
LUCILE WOODWARD
BRAND
AMBASSADOR
FIT
RUNNING CLUB
NIKE
RUNNING
CLUB
TIU
WINTER
SPORTS
SKI
TRAIL
SNOWBOARD
HIKING

9. 2 LOGICAL OPERATORS
ESSENTIALS
AND All the search terms
OR Search two different terms
« » Isolate an expression
( ) Isolate a group of words

10. 2 LOGICAL OPERATORS
MY REQUEST USING LOGICAL OPERATORS
"tone it up" OR toneitup OR TIU
Get all the influencers’ publications
mentioning « tone it up » (several words) OR
toneitup (one word)

11. 3 FILTERS
Variation according to the research context
Perimeter filters (most important)
Partial filters (less important)
• The language spoken by the
influencer
• Communication support
• Country of origin
PERIMETER FILTERS
• Publication period
• Topics
• Tag cloud
• Ranking by
Echos/Participation/Exposure
PARTIAL FILTERS

12. 3, 2, 1…
SEARCH

13. 4 CHOICE OF YOUR INFLUENCERS
Non-exhaustive results
Choose the influencers who seem relevant for you
- Biotherm ambassador
- French fitness expert
- Journalist and blogger
- Self’s editor in chief
- Mixes fitness with fashion
- Running, boutique fitness
lover
- Fitness Director, Self
Magazine

14. - With influencers,
never rush!
- Boolean is your friend
- Filters are secondary and not
determining
- You should create your map as soon as
possible
- It is NEVER fixed (we follow our influencers and
their updates)
TIPS &
TRICKS

15. DES QUESTIONS ?