Conférence au SEO Campus Paris 2017 par Aurélien Lavorel https://lumao.eu

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SEO sur Magento :
retour d’expérience
Aurélien Lavorel
https://lumao.eu/

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Aurélien Lavorel
25 ans
5 ans XP
~100 sites en prod
PME/grand compte

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E-commerce de niche

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Configuration
System => Configuration
Onglet Section Label Valeur
General => Web Url Options Add Store Code to Urls No
General => Web Search Engines Optimization Use Web Server Rewrites Yes
Catalog => Catalog Frontend Use Flat Catalog Category Yes
Use Flat Catalog Product Yes

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Configuration
System => Configuration => Catalog

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Configuration
System => Configuration => Google Sitemap

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Sitemaps
Catalog => Google sitemap

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Refonte

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Problèmes
En tant que français on ne dit pas ce qui va 

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Contenu simple
Produit configurable
Divers filtres
Navigation à facettes
Duplication produits
Métas
Contribution
Listing produit
Pages CMS
Contenu Dupliqué

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Solution

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Dn'D Patch Index URL

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CreareSEO
Yoast SEO pour Magento
CreareSEO Checklist Page
HTML Sitemap
Remove meta keywords tags
Remove empty meta description tags
NOINDEX,FOLLOW on category filters and pagination
Custom category headings
Disabled product redirects
Breadcrumbs structured data
Hide 'duplicate product' button (deprecated)
Twitter cards on product pages
OpenGraph data on product pages
.htaccess editor via configuration
robots.txt editor via configuration (multisite compatible)
Canonical product redirects
Custom contact page title and meta description
Default product page title and meta description templates
Default category page title and meta description templates
Default CMS meta description templates
Next/Prev meta elements on category pages for pagination
Force page title for homepage
NOINDEX robots tag added to media gallery pages
NOINDEX robots tag added to search results pages
Universal Analytics support for older Magento versions
SiteLinks Search added to homepage
Mandatory product image label validation
Product structured data
Social structured data
Product/Category/CMS support for Google Content Grouping
Google Tag Manager support
Canonical meta tags for CMS pages
Logo structured data
Organization structured data

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Marketing offline

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Métas

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Homepage
General => Design

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Pages CMS
General => Design

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Reprise d’un
site

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...

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Bonne chance !
• Attention aux redirections
• Surveiller Google Search Console
• Environ 3 semaines pour optimiser un « gros » site

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Merci !

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Quel est le Yoast SEO
Pour Magento ?