Menu of Available Professional Services at Bronto Software

1. Professional
Services

2. Professional Services
Implementation
Services
Strategic
Services
Developer
Services
Deliverability
Services
Managed
Services

3. Regional Professional Services Coverage
• Strategy
• Project
Management
• Training
• Developer
• Graphic Design
• Coding
• Deployment
• Deliverability
• Support
• Strategy
• Project Management
• Training
• Developer
• Graphic Design
• Coding
• Deployment
• Deliverability
• Support
• Strategy
• Project Management
• Training
• Developer
• Graphic Design
• Coding
• Deployment
• Deliverability
• Support
• Project Management
• Training
• Graphic Design
• Coding
• Deployment
• Support
20 Hour Support Coverage (3am - 11pm Eastern Time)

4. Launch
Program

5. Who Uses Bronto?
Over 1500 Leading Brands

6. Your Dedicated Bronto Team
Specialized, dedicated experienced resources
Launch Manager Account Manager Marketing Strategist
• Manages every stage of Launch
across Bronto & client resources
• Trainings/ Migration of data
• Integration
• Set up of all things Bronto
• Main business point of contact
• Regular meetings to ensure
successful utilization of Bronto
resources
• Liaison across other departments
• Identifies clients’ goals
• Uncovers opportunities and
outlines steps for
implementation
• Maintains progress and ensure
continued optimization
• Average of 7 years experience

7. The Launch Program
• White glove, project managed
implementation
• Import of contacts, orders, creation of
fields, lists, segments
• Transfer of some existing messages
and automation
• Creation of contact add, unsubscribe &
manage preferences web forms
• Magento integration
• Full training on the Bronto Marketing
Platform
See how Chief Supply and Deseret Digital Media utilized the
Launch Program to get their email marketing programs up and
running before their Bronto Subscription start dates.

8. Launch Onboarding and Beyond
LAUNCH PHASE ANNUALSUBSCRIPTION
Bronto Marketing Platform Access
Education and Enablement
Establish
Private Domain
Automate
Data Sync
Automate
Sing Sends
Develop Marketing
MessageContent
Achieve
BCS Certification
Integrate
E-Commerce Platform
Migrate
Existing Data
Set Up Marketing
Database
Build New
Webforms
Send Marketing
Message
Validate
Delivery Data
Implement / Optimize
Programs
BRONTO LAUNCH MANAGER
BRONTO ACCOUNT MANAGER

9. NetSuite Connector
Key Features –
• Contact Import - Map customer information collected in
NetSuite to contact fields in Bronto and automatically
import that data.
• Order Import - Import past-purchase information from
NetSuite, including full order history for more targeted
and personalized marketing campaigns.
• Subscriber Import - Automatically add contacts who
opt-in for newsletters, product updates, surveys and
other marketing communications to Bronto to drive
email growth.
The NetSuite Connector for Bronto enables seamless exchange of data, such as item, customer
and transaction information, from NetSuite which can then be used to build precise customer segments
in Bronto and allow more personalized , order based marketing.
See how BrickHouse Security
utilized the NetSuite Connector to
integrate the Bronto Marketing
Platform and take control of their
email marketing pregame to create
segmented, highly personalized
emails to target shoppers based on
their behaviors.

10. Demandware Connector
The Demandware Connector for Bronto allows you to seamlessly import past-purchase information – including
full order history and details about the specific products purchased – so that you can create ultra-targeted,
personalized email and cross-channel marketing campaigns that drive revenue.
Key Features –
• Order Import with Conversion Tracking - Import past-purchase
information, including full order history and product details, for
more targeted and personalized marketing campaigns.
• Product Recommendations - Insert recommended products into
email messages.
• Contact & Subscriber Import - Map customer information
collected on your Demandware site to contact fields in Bronto and
automatically import the data. Automatically add contacts who
opt-in for marketing emails on your Demandware site to Bronto in
order to drive email list growth.
• Integrations with Bronto Apps - Easy integration with Bronto
Cart Recovery, Pop-Up Manager and Coupon Manager apps for
timely messages and easy campaign management.
See how Boot Barn and
World Kitchen utilized the
Demandware Connector to
integrate the Bronto
Marketing Platform and take
control of their email
marketing program to create
segmented, highly
personalized emails to
target shoppers based on
their behaviors.

11. Magento Extension
The Magento Extension for Bronto allows you to seamlessly import past-purchase information from Magento into
the Bronto Marketing Platform – including full order history and details about specific products purchased – so that
you can create ultra-targeted, personalized email and cross-channel marketing campaigns at scale.
Key Features –
• Order Import - Seamlessly import past purchase
information, including complete order history and product
details, for more informed and targeted email campaigns.
• Product Recommendations - Insert recommended
products into transactional, abandonment-reminder and
post-purchase messages.
• RFM Metrics - In Bronto, auto-calculate RFM metrics for
contacts based on the full order history from Magento and
use these values for improved segmentation.
• Integrations with Bronto Coupon Manager -
Automatically apply coupon codes to customers’
shopping session when visiting specified URLs and
manage coupon reduction in platform.
See how Unique Vintage, and
Munchkin utilized the
Magento Extension to
integrate the Bronto
Marketing Platform and take
control of their email
marketing program to create
segmented, highly
personalized emails to target
shoppers based on their past
shopping behaviors.

12. Launch Program Customer Testimonials
“This was hands down the most seamless and well organized
transition and launch our team has ever experienced.“
“Our Launch Manager was so helpful, and made sure we were ready
and felt supported every step of the way. That is key when using a
new platform.”
“The implementation launch service has made us feel confident in
the tool and broke down the process for us to make the transition an
exciting and positive experience.“

13. Strategic
Services

14. Our Methodology
• Partnering & Learning your business
• Laser-focusing on up to 3 projects at any time
• Progressing via our Crawl, Walk, Run principles
• Supporting a revenue / metrics - driven approach
RunWalkCrawl

15. The Periodic Table of Commerce Marketing
+
Acquire
Engage
Convert
Optimize
Seg
Segmentation
Cre
Creative
Per
Personalize
Tst
Testing
Dev
Device
Ttj
Text-to
Join
+
CoSu
Checkout
Sign-Up
+
Pur
Post
Purchase
Loy
Loyalty
Program
Rec
Recommen
-dations
Loc
Location-
based
Tra
Transactional
Messaging
Cou
Incentive
Coupons
Ref
Refill
Campaigns
Bac
Back in
Stock
Br
Browse
Recovery
Lap
Lapsed
Purchaser
Cr
Cart
Recovery
Mu
Make-Up
Break-Up
Rev
Product
Reviews
Wel
Welcome
Series
Gi
Gift
Reminders
Re
Remailing
Twt
Twitter
Cards
+
Er
eReceipts
+
Lik
Facebook
Like Audience
+
Soc
Social
Sign-Up
+
Pop
Pop-Up
Sign-Up
+

16. The Periodic Table of Commerce Marketing
+
Acquire Engage
Convert Optimize
Pop
Pop-Up
Sign-Up
+
10x A pop-up app can increase list growth at
rates ranging from single digest to 10X,
depending on the initial list size.
CoSu
Checkout
Sign-Up
+
173x
Optimizing your check-out process to gain
new contacts has led to an average of
173% increase in list growth.
53x
Within 3 months, retailers typically see
53X return on investment from re-
marketing to shoppers who’ve abandoned
their carts.
Cr
Cart
Recovery
$200k+
Using a coupon to drive online business
typically nets an additional $200k in the
first few months of adopting the approach.
Cou
Incentive
Coupons
5x
On average, welcome messages convert
at 5X the rate of average marketing
messages.
Wel
Welcome
Series
50%
Remailing to shoppers who didn’t initially
open or click results in an average 50%
revenue increase.
Re
Remailing
5-15%
Testing and revising small components of
your messaging typically provides a 5-
15% increase in conversation rates.
Tst
Testing
2x
Optimizing the message, template or
landing page doubles converses, on
average.
Cre
Creative
{{
{{

17. Refer-a-Friend
Campaign
Product Review
Requests
Repeat Purchase
Series
Abandoned
Cart
Optimization of
Transactional
Sales
VIP
Workflow
Grow Database
(Popup)
Post-Purchase
Series
Re-engagement
Series
Recommended
Products
Integration
Batch & Blast
Welcome
Series
Manage
Preferences
Lapsed Purchaser
Series
Anniversary
Workflow
Strategy as a Service
Evaluating the opportunities
beneath the surface
Increased Revenue Opportunities

18. Strategy as a Service - Deliverables
Action Plans
Written best practices, implementations steps, sample messages, progress
tracking, baseline & resulting metrics for specific projects.

19. Strategy as a Service - Deliverables
Executive Review
Summary results of projects pursued, overarching trends analysis, further
opportunities identified for improvement

20. Strategies
for Success

21. Responsive Design
120% Increase in Mobile
Conversion Rates

22. Welcome Series
5 - 35% of Email Marketing Revenue Comes from a Welcome
Campaign
• One home goods client’s Welcome
Series = 33% of annual email
revenue.
• An outdoor power equipment
company’s welcome series = 30% of
email revenue.
• An apparel company’s welcome
series = 18% of their email revenue.
• Candle company welcome series =
16% of annual email revenue
• A well-known shoe company’s
welcome series = 6% of email
revenue
See how Gander
Mountain and
NotOnTheHighStre
et used Bronto to
retool their
welcome series to
produce up to 48%
revenue lift.

23. Preference Center
Segmented emails achieve
60% higher click rates
Welcome Series brings in
6.11% of revenue - $347k
Segmenting strategy increases
conversion rates by 85%
50% of shoppers want their personal information used to coordinate a
better overall shopping experience.

24. Post Purchase
Post Purchase Series makes up 5% of Total Email Revenue.
Generates 12x Referrals
See how Oak Furniture
Land utilized Bronto’s
core segmentation and
workflow functionality
to send targeted highly
personalized post-
purchase messages to
their online shopping
customers.

25. Post Purchase
Lift compared to marketing sends:
+ 414% Open Rate
+ 76% Click Rate
+ 709% Conversion Rate
• 1st Message + 1% Total Revenue
• 1st Message A/B Tested (Creative)
• Content based on past purchase data

26. VIP Program
Drive Loyalty and Gain More Information
About Your Contacts with a VIP Program

27. Shopping Cart Abandon Series
Abandoned Cart Messages are
100x more effective than
standard email messages in
generating revenue.
#1 Revenue Driver
60 - 70% of Carts are
Abandoned

28. Shopping Cart Strategy Metrics
Skincare Company
Prior to Bronto - No abandoned cart series
• Abandoned Cart Message 1
- 3,750% increase in conversion
- 3,781% increase in revenue from email
• Abandoned Cart Message 2
- 900% increase in conversion
- 1,026% increase in revenue from email
• Abandoned Cart Message 3
- 500% increase in conversion
- 563% increase in revenue from email
See how Envelopes.com
utilizes Bronto to build
successful, automated
and optimized cart
abandonment
campaigns to convert at
up to 40%.

29. Strategic
Sprints

30. Strategic Sprints
Goal
Help clients with resource constraints implement
revenue-driving campaigns quickly.
• Partner with Strategic Consultant
• Build customized template
• Strategist will:
- Advise on best practice approach
- Create messages based on
copy/images provided
- Set up and test any automation

31. Custom Templates
- Template Design & Build
- Template Build Only
- Template Modification
TemplateO
ptions

32. Deliverability
Services

33. Deliverability Services
Deliverability Audit
One-time checkup to diagnose current deliverability risks and
identify opportunities for improvement, including:
- Inbox delivery insight via 250 OK seed list testing
- Review of all lead source practices
- Findings reveal & recommendation webinar
- Updates on ISP trends
Deliverability Monitoring
• Inbox delivery insight via 250 OK seed lists testing
• Monthly review & recommendations call with a
Deliverability Consultant
• Robust reporting of results by ISP
• Proactive remediations with ISPs on your behalf
• Seed list testing only option as well
Detailed reports around inbox delivery
alongside Bronto marketing results.
See our results: bronto.com/stats
See how eCampus.com
and Sole Society
utilized Bronto’s
Deliverability services
to increase their inbox
placement and increase
email marketing
revenue conversion
rates.

34. Managed
Services

35. Managed Services
• Customer day-to-day & project based work.
• Natural extension of your marketing department
• Custom strategic, developer, deliverability or execution
help, including:
- Campaign creation and scheduling
- Graphic design and copywriting
- Pre- and post-campaign analysis and optimization
- Development of a marketing calendar
- Competitive analysis
- Segmentation & dynamic content
- Automation & workflows
- Some Developer work
- and more!

36. Managed Services Clients

37. Thank You!
Questions?