A brief market overview/primer on 360 VR video

1. SUBVRSIVE | STATE OF 360 VR

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AN INTRODUCTION
We were founded solely with the intent of
helping customers make VR experiences of
impact.
We were never a video production
company. Or an agency. Or a web shop.
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3. As VR Innovation Partners, we have a proven track record of creating immersive VR experiences that
captivate viewers as well as drive key marketing objectives for some of the largest brands in the world.
IN GOOD COMPANY
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In other words: to create experiences of impact for our clients.
“CREATING IMMERSIVE EXPERIENCES THAT DISRUPT,
CHALLENGE AND SUBVERT THE CREATIVE STATUS QUO.”
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5. OUR PROCESS
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CONCEPT CAPTURE ITERATE DEVELOP DEPLOY
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VR/AR | WHY NOW?
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MOBILE HARDWARE
• Advanced mobile processing power
• High resolution / high density displays
• Content distribution network for VR/AR experiences
• Sophisticated sensors (gyroscope, magnetometer, IR

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GROWING NUMBER OF HMDS

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VR/AR | MIXED REALITY
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REALITY SPECTRUM

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VR EXPERIENCE TYPES
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360 VIDEO

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GAME-ENGINE RENDERED

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VR/AR | MARKET PROJECTIONS
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(almost) ready for primetime
2016E 2017 2018
ADOPTION/VALUE
TIME
2019 2020
Hype
Reality
“Gap of disappointment”
ADOPTION CURVE OF AR/VR

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WHY 360 VIDEO NOW
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IT’S NOT 3DTV
VR IS A NEW MEDIUM, 3D WAS A FEATURE
-3DTV excited manufacturers, VR excites communities of storytellers
-Rich communities have formed around VR
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IT’S ALREADY EVERYWHERE
You already own a device that supports it
-Mark Zuckerberg said at MWC millions of people watch 360 video on Facebook everyday
-Almost all major video platforms support 360 video, with more support to come
-Available on all VR devices, computers and modern phones
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ADOPTION RATES ARE SKYROCKETING
More 360 content is being created and consumed everyday
-Mark Zuckerberg stated millions of people watch 360 video on Facebook everyday
-Every new Samsung phone preorder comes with the option to receive a free GearVR
-Over 4 million Google Cardboard units have been shipped
-YouTube and Facebook heavily invested in 360 video
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CREATE ONCE, DEPLOY EVERYWHERE
360 Video is scalable and translatable to current and upcoming devices
-Can run experiences on the highest and lowest end devices without sacrificing quality
-Higher end devices can support higher fidelity VR video experiences
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CONTENT CREATION
360° Immersive Video Capture
SubVRsive has developed best-in-class capabilities and expertise in monoscopic and stereoscopic 360 VR content capture. Our team is comprised of VR pioneers and
seasoned creative industry veterans that have a deep understanding of what goes into professional content creation. We have purpose-built VR camera arrays for a variety
of shooting scenarios, and have developed specialty practices each with their own expert practice leader in lens-to-lens content creation.
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24. AUSTIN MACE
CEO & COFOUNDER
austin@gosubvrsive.com
512.766.7141
OFFICE
206 E 9TH ST, SUITE 1800
AUSTIN, TX 78701
THANK YOU
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