Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
End-to-End Digital Marketing™
www.authentiasoft.com
Today’s Presenters
Conrad Sanford Jon DiPietro
Sales
Growth
???
Digital
Blue Sky
www.authentiasoft.com
End-to-End Digital Marketing
Roadmap Technology Campaigns
Roadmap
• Targets & Objectives
• Strategies
• Tactics
www.authentiasoft.com
Targets & Objectives
Segments
&
Personas
Outcomes
KPIs
www.authentiasoft.com
Segments & Personas
Geographic Demographic Behavioral Lifestyle
JANE DOE
Marketing
F
www.authentiasoft.com
Outcomes
www.authentiasoft.com
KPIs
What worked?
Outcomes
Content
Who converted?
Segments
Personas
Where did they come from?
Channe...
www.authentiasoft.com
Strategies
Keyword/Content
Website/Conversion
Promotion
www.authentiasoft.com
Keyword & Content Strategies
Competition
Volume
No risk offers
EBooks
Webinars
Software (trial)
Low ...
www.authentiasoft.com
Website & Conversion Strategies
Learn the five secrets
to living longer and healthier
by downloading...
www.authentiasoft.com
Promotion Strategy
Curate
Engage
Expand
www.authentiasoft.com
Tactics
Assets
Roles
Channels
www.authentiasoft.com
Assets (What?)
www.authentiasoft.com
Roles (Who?)
• Articles
• Presentations
• White Papers
Creators
• Interviews
• EditingFacilitators
•...
www.authentiasoft.com
Channels (Where?)
Own
• Website
• Email
Visit
• Social
Media
Rent
• AdWords
• Banners
Roadmap
Technology
• Website
• Email
• CRM
www.authentiasoft.com
Website
Content Management System (CMS)
www.authentiasoft.com
Website
Courtesy of Moz, 2013 Search Ranking Factors
http://moz.com/blog/ranking-factors-2013
www.authentiasoft.com
Website
Web
Analytics
Email
CRMeCommerce
Third Party
www.authentiasoft.com
Email Automation
Purchases
Content
Interests
Offline Events
Online Events Demographics
Segmentation
www.authentiasoft.com
Email Automation
Goal
Persona
Content
Timeline
Optimize
Autoresponders
www.authentiasoft.com
Email Automation
Web
CRM
Email Webinar
Offline
Integration
www.authentiasoft.com
CRM
www.authentiasoft.com
Technology
Content Website Email
CRMSocial MediaAnalytics
Roadmap
Technology
Campaigns
• Lead Generation
• Content Marketing
• Landing Pages
www.authentiasoft.com
Lead Generation
Demand
Generation
Content
Marketing
Landing
Pages
www.authentiasoft.com
Demand Generation
Outbound Inbound
SEO
Social Media
Email
Telemarketing
Direct Mail
Advertising
www.authentiasoft.com
Content Marketing
Foundation (Hub) Dynamic Conversion
www.authentiasoft.com
Landing Pages
www.authentiasoft.com
Lead Nurturing
Lead
Scoring
Workflows
Sales
Contact
www.authentiasoft.com
Lead Scoring
CustomerFit
Buying Stage
www.authentiasoft.com
Workflows
www.authentiasoft.com
Management
Measurement
& Reporting
Analysis
Action
www.authentiasoft.com
Measurement & Reporting
www.authentiasoft.com
Analysis
Metrics
Insights
www.authentiasoft.com
Action
Create
Optimize
PromoteConvert
Analyze
THANKS FOR ATTENDING! QUESTIONS?
Newsletter:
www.authentiasoft.com/newsletter
Blog:
www.authentiasoft.com/blog
Email:
jdip...
Upcoming SlideShare
Loading in …5
×

How to Build an End-to-End Digital Marketing Plan

8,688 views

Published on

Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan.

In this webinar, you'll learn:

You'll see how we build roadmaps to get you from point A to point B.

You'll also understand the technologies that are required for implementation.

You'll learn how to launch and sustain ongoing digital marketing campaigns.

Published in: Business, Technology
  • Login to see the comments

How to Build an End-to-End Digital Marketing Plan

  1. 1. End-to-End Digital Marketing™
  2. 2. www.authentiasoft.com Today’s Presenters Conrad Sanford Jon DiPietro
  3. 3. Sales Growth ???
  4. 4. Digital Blue Sky
  5. 5. www.authentiasoft.com End-to-End Digital Marketing Roadmap Technology Campaigns
  6. 6. Roadmap • Targets & Objectives • Strategies • Tactics
  7. 7. www.authentiasoft.com Targets & Objectives Segments & Personas Outcomes KPIs
  8. 8. www.authentiasoft.com Segments & Personas Geographic Demographic Behavioral Lifestyle JANE DOE Marketing F
  9. 9. www.authentiasoft.com Outcomes
  10. 10. www.authentiasoft.com KPIs What worked? Outcomes Content Who converted? Segments Personas Where did they come from? Channels Messages
  11. 11. www.authentiasoft.com Strategies Keyword/Content Website/Conversion Promotion
  12. 12. www.authentiasoft.com Keyword & Content Strategies Competition Volume No risk offers EBooks Webinars Software (trial) Low risk offers Demos Consultations Evaluations OTDB Sign up Add to cart Request quote
  13. 13. www.authentiasoft.com Website & Conversion Strategies Learn the five secrets to living longer and healthier by downloading this ebook… What Why How DOWNLOAD YOUR EBOOK
  14. 14. www.authentiasoft.com Promotion Strategy Curate Engage Expand
  15. 15. www.authentiasoft.com Tactics Assets Roles Channels
  16. 16. www.authentiasoft.com Assets (What?)
  17. 17. www.authentiasoft.com Roles (Who?) • Articles • Presentations • White Papers Creators • Interviews • EditingFacilitators • Curation • Engagement Community Managers • Report • Analyze • Optimize Owners
  18. 18. www.authentiasoft.com Channels (Where?) Own • Website • Email Visit • Social Media Rent • AdWords • Banners
  19. 19. Roadmap Technology • Website • Email • CRM
  20. 20. www.authentiasoft.com Website Content Management System (CMS)
  21. 21. www.authentiasoft.com Website Courtesy of Moz, 2013 Search Ranking Factors http://moz.com/blog/ranking-factors-2013
  22. 22. www.authentiasoft.com Website Web Analytics Email CRMeCommerce Third Party
  23. 23. www.authentiasoft.com Email Automation Purchases Content Interests Offline Events Online Events Demographics Segmentation
  24. 24. www.authentiasoft.com Email Automation Goal Persona Content Timeline Optimize Autoresponders
  25. 25. www.authentiasoft.com Email Automation Web CRM Email Webinar Offline Integration
  26. 26. www.authentiasoft.com CRM
  27. 27. www.authentiasoft.com Technology Content Website Email CRMSocial MediaAnalytics
  28. 28. Roadmap Technology Campaigns • Lead Generation • Content Marketing • Landing Pages
  29. 29. www.authentiasoft.com Lead Generation Demand Generation Content Marketing Landing Pages
  30. 30. www.authentiasoft.com Demand Generation Outbound Inbound SEO Social Media Email Telemarketing Direct Mail Advertising
  31. 31. www.authentiasoft.com Content Marketing Foundation (Hub) Dynamic Conversion
  32. 32. www.authentiasoft.com Landing Pages
  33. 33. www.authentiasoft.com Lead Nurturing Lead Scoring Workflows Sales Contact
  34. 34. www.authentiasoft.com Lead Scoring CustomerFit Buying Stage
  35. 35. www.authentiasoft.com Workflows
  36. 36. www.authentiasoft.com Management Measurement & Reporting Analysis Action
  37. 37. www.authentiasoft.com Measurement & Reporting
  38. 38. www.authentiasoft.com Analysis Metrics Insights
  39. 39. www.authentiasoft.com Action Create Optimize PromoteConvert Analyze
  40. 40. THANKS FOR ATTENDING! QUESTIONS? Newsletter: www.authentiasoft.com/newsletter Blog: www.authentiasoft.com/blog Email: jdipietro@authentiasoft.com

×