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Marketing Automation Technology Decoded

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Authentia
Authentia

Are you confused about all of this marketing automation technology? Do you want to understand how to connect your website to your email marketing software and your CRM (customer relationship management) platform while measuring it all with Google Analytics? In this presentation: You’ll understand four fundamental technologies required for inbound marketing. You’ll see an example of a complete system using nothing but free tools. You’ll learn what the professional tools offer value and what sets them apart.

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Marketing Automation Decoded
www.authentiasoft.com Today’s Presenter @JonDiPietro
www.authentiasoft.com Marketing Automation Decoded • What is marketing automation? • Why use it? • Digital Marketing Process • Marketing Automation Technologies • Sample Recipe
What Is Marketing Automation?
www.authentiasoft.com Email Marketing
www.authentiasoft.com Landing Pages
www.authentiasoft.com Lead Management
www.authentiasoft.com CRM Integration
www.authentiasoft.com Social Media Marketing
www.authentiasoft.com Analytics & Reporting
www.authentiasoft.com Why Automate? • Intelligence • Scalability • Efficiency • Functionality
www.authentiasoft.com How to Automate? • Piecemeal
www.authentiasoft.com How to Automate? • Piecemeal • All-in-one
The Digital Marketing Process
www.authentiasoft.com Step #1: Attract • Create Offers
www.authentiasoft.com Step #1: Attract • Create Offers • Promote
www.authentiasoft.com Step #2: Convert • Create Offers • Promote • Convert
www.authentiasoft.com Step #3: Close • Create Offers • Promote • Convert • Close
Marketing Technologies
www.authentiasoft.com Website • Content Management System
www.authentiasoft.com Website • Content Management System • Forms Module
www.authentiasoft.com Email • Campaigns
www.authentiasoft.com Email • Campaigns • Auto-responders
www.authentiasoft.com Email • Campaigns • Auto-responders • Segments
www.authentiasoft.com Email • Campaigns • Auto-responders • Segments • Reporting
www.authentiasoft.com CRM • Lead Scoring
www.authentiasoft.com CRM • Lead Scoring • Workflow
www.authentiasoft.com CRM • Lead Scoring • Workflow • Reporting
www.authentiasoft.com Analytics • Traffic Sources • Conversion – Rates – Paths – Assisted
www.authentiasoft.com “Super Glue” (Zapier)
Building a Marketing Automation Machine
www.authentiasoft.com Overview Calls to Action Thank You Page Landing Page Conversion Form
www.authentiasoft.com Ingredients WordPress Gravity Forms ($) Mailchimp Salesforce ($) Zapier Google Analytics
www.authentiasoft.com Preparation • Email Segment
www.authentiasoft.com Preparation • Email Segment • Thank You Page
www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form
www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form • Landing Page
www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form • Landing Page • Call to Action
www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form • Landing Page • Call to Action • Analytics Goal
“All-In-One” Solutions
www.authentiasoft.com Marketing Automation Vendors Solution Monthly Cost Infusionsoft (Plus) $299 Hubspot (Professional) $800 Pardot (Enterprise) $2,000 Marketo (Standard) $3,995 Eloqua $4,000
THANKS FOR ATTENDING! QUESTIONS? Newsletter: www.authentiasoft.com/newsletter Blog: www.authentiasoft.com/blog Email: jdipietro@authentiasoft.com

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Editor's Notes

  1. Components:Email marketingLanding pagesLead managementCRM integrationSocial media marketing Analytics & reporting