Big data—data from many sources, of varying formats, both structured and unstructured—means different things in different industries. But as different as their needs and usage of big data may be, there is one commonality among all industries: the opportunity to plumb big data for better, more informed perspectives on their customers, products, partners, competitors and strategies. This e-book highlights the benefits of Hadoop across several industries and explores how IBM® InfoSphere® BigInsights™ combines open source Hadoop with enterprise-grade management and analytic capabilities

1. *all the images here have been hyperlinked
Information Management
Making the case for Big Data and
Hadoop in the enterprise
Critical success factors in deploying Hadoop across industries
• Healthcare
• Financial Services
• Energy and Utilities
• Telecom
• Automotive and Manufacturing
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2. Information Management
Healthcare
Successfully harnessing big data with
Hadoop and streaming technology
unleashes the potential to achieve several
critical objectives for healthcare
transformation, including:
 Building sustainable healthcare systems
and health information exchanges
 Improving clinical treatment effectiveness
and reducing readmission rates
 Reducing medical errors and supporting
collaboration
 Detecting claims fraud and other attempts
to misuse medical resources
Getting access to the valuable data
and factoring it into clinical and
advanced analytics is critical to
improving care and outcomes,
incentivizing patient behavior and
driving efficiencies.
Useful resources
Blog
InfoSphere BigInsights
– Landing page
Videos
2 © 2014 IBM Corporation

3. Information Management
Financial Services
Successfully harnessing and protecting big
data can help financial services firms
achieve three critical growth objectives:
 Improve customer insight
 Better manage risk and detect fraud.
 Increase flexibility and streamline
operations
Financial services firms that can
harness and protect big data, in the
form of transactions, real-time market
feeds, customer-service records,
correspondence and social media
posts, can derive more insight about
their business than ever before.
Useful resources
Blog
InfoSphere BigInsights
– Landing page
Video
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4. Information Management
Energy and Utilities
Today, energy and utility companies are
relying on Hadoop to help curb energy
consumption, reduce energy loss and add
more clean power to the grid. Organizations
can empower users to understand their
energy usage, and give them the chance to
reduce how much they use and pay:
 Operational Efficiency
 Customer Sentiment Analysis
 Weather Data Analysis
Big data technologies can turn the
information from smart meter and
smart grid projects into meaningful
operational insights and insights
about company assets and customer
behavior.
Useful resources
InfoSphere BigInsights
– Landing page
Video
Case Study
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5. Information Management
Telecom
Adopting Hadoop can help service providers
reduce infrastructure costs while enabling
speedy go-to-market moves.
 Customer churn prevention
 Network usage analysis and optimization
 New product innovation
Telecommunications is a necessarily
data-driven and capital-intensive
business. Mobile network rollouts and
the increasing use of mobile devices
and social media generate huge
amounts of customer and market
data. Quick responses to changing
market conditions are imperative to
remaining competitive. .
Useful resources
Video
InfoSphere BigInsights
– Landing page
5 © 2014 IBM Corporation

6. Information Management
Automotive and Manufacturing
Deploying Hadoop and other big data and
analytics technologies allows auto and
manufacturing companies to manage all of
that data effectively. These three imperatives
are especially critical in a global
marketplace:
 Increase customer satisfaction and
retention
 Enhance product quality
 Optimize the supply chain
Automotive and manufacturing
organizations generate a massive volume
of data through internal business
operations, from R&D activities, supply
chain, as well as global data from
customers. These data sets represent an
opportunity for an organization that will
require specialized solutions like Hadoop
Useful resources
InfoSphere BigInsights
– Landing page
6 © 2014 IBM Corporation

7. Information Management
Resources
You can learn more about Hadoop and big data, and how to get started with big data, by
visiting the following sites:
• www.ibmbigdatahub.com
• www.bigdatauniversity.com
• https://developer.ibm.com/Hadoop
• https://developer.ibm.com/streamsdev
• IBM eBook for big data and Hadoop - https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=sw-infomgt&
S_PKG=ov27391&dynform=9701
To learn more about Hadoop, big data analytics and IBM InfoSphere BigInsights, visit:
www.ibm.com/hadoop
Download IBM InfoSphere BigInsights QuickStart Edition, free for non-production use, to
start learning Hadoop at:
www.ibm.com/software/data/infosphere/biginsights/quick-start
Use cases – Operational Analysis https://www.youtube.com/watch?v=teJGS2UIUd4
Data Warehouse Modernization –
http://youtu.be/JcCWvVIAAMA?list=PL692F3C3DCFB3135D
Customer Videos - https://www.youtube.com/user/imclientreferences
IBM InfoSphere® BigInsights contacts –
Gord Sissons (@GJSissons) Avadhoot Patwardhan (@avi_patwardhan)
Product Marketing Manager-InfoSphere BigInsights Product Marketing- Big Data
7 © 2014 IBM Corporation