Social media and e-reputation Availpro Paul West MIH, Managing Director Ignite Hospitality Consultants Drive brand interaction on Facebook using creative integrated online & offline marketing campaigns. Learn how to build a large fanbase that converts to sales.

1. Facebook For Hotels
Interactive & Integrated Marketing that Converts
Paul West
http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co
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4. www.internetmarketingforhotels.co.uk
http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co
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5. What?
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9. Why?
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10. People share, read and
generally engage more with
any type of content when
it’s surfaced through friends
and people they know and
trust.
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11. Get involved in the Conversation
http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co
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12. Stop ‘interruption marketing’ and be
What people are interested in.
http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co
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13. SM is a revolution, not a fad.
It’s time to get social.
http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co
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14. 93% of regular UK internet users are on Facebook
1 out of every 8 minutes online is spent on
Facebook
The average Facebook user spends 11 Hours a
month on Facebook
Facebook has become the favoured way to share
content with friends
http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co
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15. How?
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23. Integrate your
Campaigns
(Nothing works in
isolation)
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28. • Promote your Facebook offline:
o Flyers,
o A-Boards,
o Tent Cards,
o Posters
• Create Polls
• Post Trivia, Quizzes and Games
• Engage in dialogue
• Post images and Videos
• Post links
• Encourage interaction – Suggesting & Voting
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29. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co
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30. Convert.
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32. Analyse.
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34. www.ignitehospitality.com
www.linkedin.com/in/ignitepaulwest
Subscribe to our Bright Box Blog & Newsletter on our website
Follow Us on Twitter: @ignitetweet
Like Us on Facebook: Ignite-Hospitality-Consultants
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