https://www.youtube.com/watch?v=ystdF6jN7hc

1. Business Strategy In The Digital Era
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2. Avi Amar - Introduction
 20 years of vast experience with online retail business.
 Technology and online marketing background.
 Entrepreneur with extensive growth hacking experience.
 Fortune 500 corporations experience.
 Entrepreneur of 3 startup companies.
 Owned a professional services business for SME.
 VP Digital of Issta Lines Group.
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3. Why Are We Here?
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4. The Change
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5. What Is Digital?
 Technology – mobile and IoT ?
 Data - access to information ?
 Social - sharing economy ?
 People - customers, employees ?
 Bots - robots, artificial intelligence ?
 Innovation - startup companies ?
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6. Global Mega Trends
 The rise of the experience economy
 Customers existing within a social ecosystem
 Recommendations are king
 Personalization with big data
 Virtual reality
 Automation and artificial intelligence
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7. Business Challenges
 From transaction view to customer view
 Personalization & Big Data
 GloCal (Global + Local)
 Disruption
 Mobility
 Workforce
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8. Digital Business Transformation
 There is no single definition for digital transformation.
 Digital is about people
 Start outside-in harnessing the power of disruptive forces.
 Digital is different for each generations.
 Digital is about embracing new technology.
 Digital is about bringing agility.
 Digital business should be able to easily roll out new
ideas, innovation and new features to market.
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9. The 4 Pillars of Transformation
Customers Workforce
Services Technology
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10. The People Eco System
 Customer Oriented
 Business Units
 Products & Services
 Business Strategy
 Customer Data
 Experience Oriented
 Customer Journey
 Needs and Emotions
 Disruption
 Business Info & Review
Employees Customers
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11. Customer Journey
 Series of interactions people have with a company
via all available channels such as telephone, web,
branch, marketing communications and service
interactions.
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12. Customer Experience
 Forbes says that: customer experience is the
"cumulative impact of multiple touchpoints" over
the course of a customer's interaction with an
organization
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13. Customer Journey Mapping
 The act of graphically portraying your
customer's experiences with your organization
across major and minor touch points
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14. Workforce
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15. Workforce
 MUST HAVE A DIGITAL LEARDER
 Clear business and digital strategy.
 Sufficient digital capabilities within the talent pool.
 Educate for innovation and agility.
 Engrain digital in the organizational culture.
 Working environment should be accessible from
anywhere at anytime
 A change in organizational structure impacts
the entire integrated business system
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16. Technology
 Cloud technologies
 Data insight and service personalization
 Traditional and predictive analytics
 Mobility
 Data-driven decision management (DDDM)
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17. Products and Service
 Automate products and services. It helps deliver
content to the right person at the right time.
 Develop an Omni-channel approach.
 Self-paced education of products.
 Efficient buying experience with trusted advisor.
 Provide quick answers and solutions from people
who know your business
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18. Copyright © All Rights Reserved to Avi Amar
Thank you for listening