The document outlines different types of attack strategies that can be used against competitors, including frontal attacks, flank attacks, encirclement attacks, bypass attacks, guerrilla attacks, and combinations of different strategies. It discusses when different attack strategies would be most effective based on factors like market homogeneity, brand equity, product differentiation, and customer loyalty.

2.  Frontal Attack
 Flank attack
 Encirclement attack
 Bypass Attack
 Guerilla attack

3.  Direct head assault
 Used rarely and Expensive
 Focused on same product line
,price, promotion etc
 Intensive advertising and developing new
product
 Focused on competitor’s strength than
weakness
 Fire
power(quality, advertisement, price, services,
sales etc..)

4.  Market relatively homogeneous
 Brand equity low
 Products are poorly differentiated
 Competitor has less resources
 Customer loyalty is low

5.  Attack the enemy at the weakest point or
blind spots i.e. flank
 Attack not necessarily be by launching a new
product
 Target competitor must not be aware of the
research the launching of the product

7.  Combination of frontal and flank attack
 Attacks the strengths and weakness
simultaneously
 Must have superior resources
 Attacker must have strong product resource
 Attacker must have decentralized organized
structure

9.  By diversifying into unrelated products or
markets neglected by the leader
 Could overtake the leader by using new
technologies
 Diversifying the products.

11.  By launching small, intermittent hit-and-run
attacks to harass and destabilize the leader
 making small attacks in different locations
 attacks take several forms
 Less ambitious in scope
 attacks take place in several forms
 The aim is to destabilize the competitor by
small attacks