SlideShare a Scribd company logo
1 of 18
Download to read offline
Objective Factors
Influencing
Perception
External factors influencing
perception
How do we explain that individuals may look at the same thing, yet
perceive it differently? A number of factors operate to shape and
sometimes distort perception. These factors can reside in the
perceiver in the object or target being perceived, or in the context
of the situation in which the perception is made . So objective
factors or external factors are
the characteristics of perceived object, an event or a person.
size
The bigger the size of the perceived stimulus, the
higher is the probability that it will be noticed.
Dominance is established by size and it overrides
other things and thereby enhances perceptual
selection. Size attracts the attention of the
individual
For example A full page
spread advertisement
attracts more attention than
a few lines in a classified
section . The reason is not
difficult to seek . The size
establishes dominance and
enhances perceptual
selection.
THIS IS BIG
THIS IS
SMALL
Intensity
Intensity is closely related to size . The intensity
principle of attention states that the more intense
the stimuli , the more likely it is to be perceived .
For example While reading a passage, a person comes across a
few lines printed in bold letters. He automatically pays more
attention to these lines. Underlined sentences and so the
ones in italics are generally more attentively read.
As another example , a loud noise or strong odour will be
noticed more than a soft sound and weak odour . Advertisers
also use intensity to attract and gain the consumer’s attention.
Frequency
Repeated external stimulus is more attention gaining
than a single one, so states the frequency principle.
Repetition is one of the most frequently used
techniques in advertising and is the most common way
of attracting the people’s attention. Frequency results in
making people aware of the stimulus.
Motion
The movement principle says that people pay
more attention to a moving object than the
stationary ones . For example People will be
attracted more by a running train than one
standing on the platform
Contrast
As per contrast principle , the external
stimuli which stands out against the
background will receive more attention . A
contrasting effect can be caused by color,
or any unusual factor.
For example , safety signs
with black lettering on a
yellow background or with
white lettering on a red
background are more
attention –attracting.
Novelty
Novel or something unique or a peculiar idea is
likely to attract anyone’s attention. A theory
called the mere exposure effect states that
people tend to become attracted to a novel
stimuli if it was repeated over and over again.
We tend to group close things and
similar things together. Members of
any group that has clearly
distinguishable characteristics in
terms of features or color are often
perceived as alike in other, unrelated
characteristics as well.
Similarity
Proximity means closeness, either in terms of physical
distance, personal relationship, or length of time.
Proximity is an important factor for formation of
groups. For the same reason an individual behavior may
be perceived to be group behavior.
Proximity
Research has shown that Physical proximity
plays a very important role in promoting
attraction. It was found that most people
tend to become attracted to people who live
near by them.
All balls are not happy
References
 http://www.citeman.com/2849-factors-influencing-perception.html
 http://www.psychologydiscussion.net/perception/perception-meaning-
definition-principles-and-factors-affecting-in-perception/634
 http://study.com/academy/lesson/factors-that-influence-perception-in-the-
workplace.html
Thank you

More Related Content

What's hot (20)

Personality
PersonalityPersonality
Personality
 
THINKING - PSYCHOLOGY
THINKING - PSYCHOLOGYTHINKING - PSYCHOLOGY
THINKING - PSYCHOLOGY
 
Perception- Psychology
Perception- PsychologyPerception- Psychology
Perception- Psychology
 
Personality
PersonalityPersonality
Personality
 
Memory
MemoryMemory
Memory
 
Attention
AttentionAttention
Attention
 
1.introduction and brief history of psychology presentation
1.introduction and brief history of psychology presentation1.introduction and brief history of psychology presentation
1.introduction and brief history of psychology presentation
 
Developmental psychology
Developmental psychologyDevelopmental psychology
Developmental psychology
 
Gestalt school of thought
Gestalt school of thoughtGestalt school of thought
Gestalt school of thought
 
1. theories of personality
1. theories of personality1. theories of personality
1. theories of personality
 
Nature of Psychology
Nature of PsychologyNature of Psychology
Nature of Psychology
 
Psychology of attention
Psychology of attentionPsychology of attention
Psychology of attention
 
Memory and Types - Psychology
Memory and Types - PsychologyMemory and Types - Psychology
Memory and Types - Psychology
 
METHODS OF PSYCHOLOGY
METHODS OF PSYCHOLOGYMETHODS OF PSYCHOLOGY
METHODS OF PSYCHOLOGY
 
Sensation and Perception (psychology)
Sensation and Perception (psychology)Sensation and Perception (psychology)
Sensation and Perception (psychology)
 
personality- Meaning, definition, types, importance
personality- Meaning, definition, types, importancepersonality- Meaning, definition, types, importance
personality- Meaning, definition, types, importance
 
Thinking
ThinkingThinking
Thinking
 
The Nature of Psychology
The Nature of PsychologyThe Nature of Psychology
The Nature of Psychology
 
Classical Conditioning by Ivan Pavlov.
Classical Conditioning by Ivan Pavlov.Classical Conditioning by Ivan Pavlov.
Classical Conditioning by Ivan Pavlov.
 
Ego defense mechanisms
Ego defense mechanismsEgo defense mechanisms
Ego defense mechanisms
 

Viewers also liked

PERCEPTION IN ORGANISATIONAL BEHAVIOUR
PERCEPTION IN ORGANISATIONAL BEHAVIOURPERCEPTION IN ORGANISATIONAL BEHAVIOUR
PERCEPTION IN ORGANISATIONAL BEHAVIOURKriace Ward
 
Factors affecting perception asha
Factors affecting perception ashaFactors affecting perception asha
Factors affecting perception ashaJithin Kottikkal
 
Factors affecting consumer perception
Factors affecting consumer perceptionFactors affecting consumer perception
Factors affecting consumer perceptionsaurav rawat
 
Perception
PerceptionPerception
PerceptionInno Ly
 
Perception
PerceptionPerception
PerceptionAastha
 
A STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSL
A STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSLA STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSL
A STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSLdileep0423
 
Perception ppt @ bec doms bagalkot mba
Perception ppt @ bec doms bagalkot mbaPerception ppt @ bec doms bagalkot mba
Perception ppt @ bec doms bagalkot mbaBabasab Patil
 
2hrly gs ch p perception
2hrly gs ch p perception2hrly gs ch p perception
2hrly gs ch p perceptionazmatmengal
 
A study on consumer’s perception about branded clothing store and merchandise...
A study on consumer’s perception about branded clothing store and merchandise...A study on consumer’s perception about branded clothing store and merchandise...
A study on consumer’s perception about branded clothing store and merchandise...Projects Kart
 
Negotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & EmotionNegotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & EmotionJon R Wallace
 
Ob factor affecting perception ppt
Ob factor affecting perception pptOb factor affecting perception ppt
Ob factor affecting perception pptStudent council
 

Viewers also liked (20)

Perception
PerceptionPerception
Perception
 
Perception
PerceptionPerception
Perception
 
PERCEPTION IN ORGANISATIONAL BEHAVIOUR
PERCEPTION IN ORGANISATIONAL BEHAVIOURPERCEPTION IN ORGANISATIONAL BEHAVIOUR
PERCEPTION IN ORGANISATIONAL BEHAVIOUR
 
Factors affecting perception asha
Factors affecting perception ashaFactors affecting perception asha
Factors affecting perception asha
 
Factors affecting consumer perception
Factors affecting consumer perceptionFactors affecting consumer perception
Factors affecting consumer perception
 
Perception
PerceptionPerception
Perception
 
Perception
PerceptionPerception
Perception
 
Perception Ppt New
Perception Ppt NewPerception Ppt New
Perception Ppt New
 
Perception
PerceptionPerception
Perception
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
 
A STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSL
A STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSLA STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSL
A STUDY ON CUSTOMER PERCEPTION,SATISFACTION AND MARKET POTENTIAL OF JSSL
 
2. perception
2. perception2. perception
2. perception
 
Perception ppt @ bec doms bagalkot mba
Perception ppt @ bec doms bagalkot mbaPerception ppt @ bec doms bagalkot mba
Perception ppt @ bec doms bagalkot mba
 
2hrly gs ch p perception
2hrly gs ch p perception2hrly gs ch p perception
2hrly gs ch p perception
 
Perception
PerceptionPerception
Perception
 
A study on consumer’s perception about branded clothing store and merchandise...
A study on consumer’s perception about branded clothing store and merchandise...A study on consumer’s perception about branded clothing store and merchandise...
A study on consumer’s perception about branded clothing store and merchandise...
 
Negotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & EmotionNegotiation: Perception, Cognition & Emotion
Negotiation: Perception, Cognition & Emotion
 
Ob factor affecting perception ppt
Ob factor affecting perception pptOb factor affecting perception ppt
Ob factor affecting perception ppt
 
Nature of perception, characteristics of perciever, situation & target
Nature of perception, characteristics of perciever, situation & targetNature of perception, characteristics of perciever, situation & target
Nature of perception, characteristics of perciever, situation & target
 
Perception
PerceptionPerception
Perception
 

Similar to Objective factors influencing Perception

Perception
PerceptionPerception
PerceptionSheenu
 
3. Lecture Perception.ppt now your possible
3. Lecture  Perception.ppt now your possible3. Lecture  Perception.ppt now your possible
3. Lecture Perception.ppt now your possibleFurqanHaider42
 
Communication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxCommunication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxpickersgillkayne
 
Communication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxCommunication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxdrandy1
 
Communication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxCommunication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxcargillfilberto
 
Presentation 1 perception
Presentation 1 perceptionPresentation 1 perception
Presentation 1 perceptionKarunakar Reddy
 
Consumer perception by 404,405
Consumer perception by 404,405Consumer perception by 404,405
Consumer perception by 404,405Prateek Aggarwal
 
The Five Factor Personality Test Essay
The Five Factor Personality Test EssayThe Five Factor Personality Test Essay
The Five Factor Personality Test EssayKimberly Thomas
 
Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**)
Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**) Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**)
Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**) Dr Kiran Kakade
 

Similar to Objective factors influencing Perception (20)

Perception
PerceptionPerception
Perception
 
Perception
PerceptionPerception
Perception
 
Perception
PerceptionPerception
Perception
 
Perceptual process
Perceptual processPerceptual process
Perceptual process
 
3. Lecture Perception.ppt now your possible
3. Lecture  Perception.ppt now your possible3. Lecture  Perception.ppt now your possible
3. Lecture Perception.ppt now your possible
 
factorsaffectingperception.pdf
factorsaffectingperception.pdffactorsaffectingperception.pdf
factorsaffectingperception.pdf
 
Communication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxCommunication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docx
 
Communication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxCommunication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docx
 
Communication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docxCommunication and Perception Communicating in the Real World .docx
Communication and Perception Communicating in the Real World .docx
 
Presentation 1 perception
Presentation 1 perceptionPresentation 1 perception
Presentation 1 perception
 
Psychology 1
Psychology 1Psychology 1
Psychology 1
 
Perceptual selection
Perceptual selectionPerceptual selection
Perceptual selection
 
Consumer perception by 404,405
Consumer perception by 404,405Consumer perception by 404,405
Consumer perception by 404,405
 
PERCEPTION IN OB
PERCEPTION IN OBPERCEPTION IN OB
PERCEPTION IN OB
 
The Five Factor Personality Test Essay
The Five Factor Personality Test EssayThe Five Factor Personality Test Essay
The Five Factor Personality Test Essay
 
Consumer perception
Consumer perceptionConsumer perception
Consumer perception
 
Organizational Effectiveness Essay
Organizational Effectiveness EssayOrganizational Effectiveness Essay
Organizational Effectiveness Essay
 
Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**)
Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**) Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**)
Organizational Behavior - Perception (Dr. Kiran Kakade *, Dr. Nitin Sharma**)
 
Perception
PerceptionPerception
Perception
 
The Framing Effect
The Framing EffectThe Framing Effect
The Framing Effect
 

Recently uploaded

THE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptx
THE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptxTHE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptx
THE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptxAkinrotimiOluwadunsi
 
Gene transfer in plants agrobacterium.pdf
Gene transfer in plants agrobacterium.pdfGene transfer in plants agrobacterium.pdf
Gene transfer in plants agrobacterium.pdfNetHelix
 
M.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery SystemsM.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery SystemsSumathi Arumugam
 
Q3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptx
Q3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptxQ3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptx
Q3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptxArdeniel
 
CW marking grid Analytical BS - M Ahmad.docx
CW  marking grid Analytical BS - M Ahmad.docxCW  marking grid Analytical BS - M Ahmad.docx
CW marking grid Analytical BS - M Ahmad.docxmarwaahmad357
 
Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...
Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...
Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...Sérgio Sacani
 
Pests of tenai_Identification,Binomics_Dr.UPR
Pests of tenai_Identification,Binomics_Dr.UPRPests of tenai_Identification,Binomics_Dr.UPR
Pests of tenai_Identification,Binomics_Dr.UPRPirithiRaju
 
Role of Herbs in Cosmetics in Cosmetic Science.
Role of Herbs in Cosmetics in Cosmetic Science.Role of Herbs in Cosmetics in Cosmetic Science.
Role of Herbs in Cosmetics in Cosmetic Science.ShwetaHattimare
 
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...PirithiRaju
 
Principles & Formulation of Hair Care Products
Principles & Formulation of Hair Care  ProductsPrinciples & Formulation of Hair Care  Products
Principles & Formulation of Hair Care Productspurwaborkar@gmail.com
 
Pests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdf
Pests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdfPests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdf
Pests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdfPirithiRaju
 
Substances in Common Use for Shahu College Screening Test
Substances in Common Use for Shahu College Screening TestSubstances in Common Use for Shahu College Screening Test
Substances in Common Use for Shahu College Screening TestAkashDTejwani
 
Bureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptxBureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptxkastureyashashree
 
Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...Sérgio Sacani
 
Lehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.pptLehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.pptSachin Teotia
 
MARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENTMARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENTjipexe1248
 
001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...
001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...
001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...marwaahmad357
 
MARSILEA notes in detail for II year Botany.ppt
MARSILEA  notes in detail for II year Botany.pptMARSILEA  notes in detail for II year Botany.ppt
MARSILEA notes in detail for II year Botany.pptaigil2
 

Recently uploaded (20)

THE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptx
THE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptxTHE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptx
THE HISTOLOGY OF THE CARDIOVASCULAR SYSTEM 2024.pptx
 
Gene transfer in plants agrobacterium.pdf
Gene transfer in plants agrobacterium.pdfGene transfer in plants agrobacterium.pdf
Gene transfer in plants agrobacterium.pdf
 
M.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery SystemsM.Pharm - Question Bank - Drug Delivery Systems
M.Pharm - Question Bank - Drug Delivery Systems
 
Q3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptx
Q3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptxQ3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptx
Q3W4part1-SSSSSSSSSSSSSSSSSSSSSSSSCI.pptx
 
Cheminformatics tools supporting dissemination of data associated with US EPA...
Cheminformatics tools supporting dissemination of data associated with US EPA...Cheminformatics tools supporting dissemination of data associated with US EPA...
Cheminformatics tools supporting dissemination of data associated with US EPA...
 
CW marking grid Analytical BS - M Ahmad.docx
CW  marking grid Analytical BS - M Ahmad.docxCW  marking grid Analytical BS - M Ahmad.docx
CW marking grid Analytical BS - M Ahmad.docx
 
Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...
Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...
Digitized Continuous Magnetic Recordings for the August/September 1859 Storms...
 
Pests of tenai_Identification,Binomics_Dr.UPR
Pests of tenai_Identification,Binomics_Dr.UPRPests of tenai_Identification,Binomics_Dr.UPR
Pests of tenai_Identification,Binomics_Dr.UPR
 
Role of Herbs in Cosmetics in Cosmetic Science.
Role of Herbs in Cosmetics in Cosmetic Science.Role of Herbs in Cosmetics in Cosmetic Science.
Role of Herbs in Cosmetics in Cosmetic Science.
 
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
3.2 Pests of Sorghum_Identification, Symptoms and nature of damage, Binomics,...
 
Principles & Formulation of Hair Care Products
Principles & Formulation of Hair Care  ProductsPrinciples & Formulation of Hair Care  Products
Principles & Formulation of Hair Care Products
 
Pests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdf
Pests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdfPests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdf
Pests of wheat_Identification, Bionomics, Damage symptoms, IPM_Dr.UPR.pdf
 
Substances in Common Use for Shahu College Screening Test
Substances in Common Use for Shahu College Screening TestSubstances in Common Use for Shahu College Screening Test
Substances in Common Use for Shahu College Screening Test
 
Bureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptxBureau of Indian Standards Specification of Shampoo.pptx
Bureau of Indian Standards Specification of Shampoo.pptx
 
Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...Identification of Superclusters and Their Properties in the Sloan Digital Sky...
Identification of Superclusters and Their Properties in the Sloan Digital Sky...
 
Lehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.pptLehninger_Chapter 17_Fatty acid Oxid.ppt
Lehninger_Chapter 17_Fatty acid Oxid.ppt
 
MARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENTMARKER ASSISTED SELECTION IN CROP IMPROVEMENT
MARKER ASSISTED SELECTION IN CROP IMPROVEMENT
 
001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...
001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...
001 Case Study - Submission Point_c1051231_attempt_2023-11-23-14-08-42_ABS CW...
 
Cheminformatics tools and chemistry data underpinning mass spectrometry analy...
Cheminformatics tools and chemistry data underpinning mass spectrometry analy...Cheminformatics tools and chemistry data underpinning mass spectrometry analy...
Cheminformatics tools and chemistry data underpinning mass spectrometry analy...
 
MARSILEA notes in detail for II year Botany.ppt
MARSILEA  notes in detail for II year Botany.pptMARSILEA  notes in detail for II year Botany.ppt
MARSILEA notes in detail for II year Botany.ppt
 

Objective factors influencing Perception

  • 2. External factors influencing perception How do we explain that individuals may look at the same thing, yet perceive it differently? A number of factors operate to shape and sometimes distort perception. These factors can reside in the perceiver in the object or target being perceived, or in the context of the situation in which the perception is made . So objective factors or external factors are the characteristics of perceived object, an event or a person.
  • 3. size The bigger the size of the perceived stimulus, the higher is the probability that it will be noticed. Dominance is established by size and it overrides other things and thereby enhances perceptual selection. Size attracts the attention of the individual
  • 4. For example A full page spread advertisement attracts more attention than a few lines in a classified section . The reason is not difficult to seek . The size establishes dominance and enhances perceptual selection.
  • 5. THIS IS BIG THIS IS SMALL
  • 6. Intensity Intensity is closely related to size . The intensity principle of attention states that the more intense the stimuli , the more likely it is to be perceived .
  • 7. For example While reading a passage, a person comes across a few lines printed in bold letters. He automatically pays more attention to these lines. Underlined sentences and so the ones in italics are generally more attentively read. As another example , a loud noise or strong odour will be noticed more than a soft sound and weak odour . Advertisers also use intensity to attract and gain the consumer’s attention.
  • 8. Frequency Repeated external stimulus is more attention gaining than a single one, so states the frequency principle. Repetition is one of the most frequently used techniques in advertising and is the most common way of attracting the people’s attention. Frequency results in making people aware of the stimulus.
  • 9. Motion The movement principle says that people pay more attention to a moving object than the stationary ones . For example People will be attracted more by a running train than one standing on the platform
  • 10. Contrast As per contrast principle , the external stimuli which stands out against the background will receive more attention . A contrasting effect can be caused by color, or any unusual factor.
  • 11. For example , safety signs with black lettering on a yellow background or with white lettering on a red background are more attention –attracting.
  • 12. Novelty Novel or something unique or a peculiar idea is likely to attract anyone’s attention. A theory called the mere exposure effect states that people tend to become attracted to a novel stimuli if it was repeated over and over again.
  • 13. We tend to group close things and similar things together. Members of any group that has clearly distinguishable characteristics in terms of features or color are often perceived as alike in other, unrelated characteristics as well. Similarity
  • 14. Proximity means closeness, either in terms of physical distance, personal relationship, or length of time. Proximity is an important factor for formation of groups. For the same reason an individual behavior may be perceived to be group behavior. Proximity
  • 15. Research has shown that Physical proximity plays a very important role in promoting attraction. It was found that most people tend to become attracted to people who live near by them.
  • 16. All balls are not happy