As a leader, I always feel gracious for the opportunities I’ve had and appreciative of the people I consider myself indebted to—my family, friends, and most importantly my hardworking team at Pacesetter. A business will run most smoothly when these feelings go both ways. You want your associates to appreciate the job they have and be grateful for the support of management and those in the C-Suite. But they won’t feel that way unless you give them cause to. It’s the duty of effective leaders to drive gratitude and appreciation. Here are four ways you can do so.

1. 4 WAYS TO DRIVE
APPRECIATION
AND GRATITUDE AT
WORK
AVIVA LEEBOW WOLMER PRESENTS:

2. AS A LEADER, I
ALWAYS FEEL
GRACIOUS FOR THE
OPPORTUNITIES
I’VE HAD AND
APPRECIATIVE OF
THE PEOPLE I
CONSIDER MYSELF
INDEBTED TO—MY
FAMILY, FRIENDS,
AND MOST
IMPORTANTLY MY
HARDWORKING
TEAM AT
PACESETTER.

3. A business will run most smoothly when these feelings go both
ways. You want your associates to appreciate the job they have
and be grateful for the support of management and those in the C-
Suite. But they won’t feel that way unless you give them cause to.

4. IT’S THE DUTY OF
EFFECTIVE LEADERS TO
DRIVE GRATITUDE AND
APPRECIATION.
HERE ARE FOUR WAYS
YOU CAN DO SO...

5. PROVIDE
SOMETHING
WORTH
APPRECIATING
There is no way to cultivate
gratitude if there is little for your
team to be grateful for.
Appreciation does not come
without cause, and the lack of both
(cause and appreciation) can be
detrimental across the board.

6. FOR
EXAMPLE :
A company that provides poor benefits, no training, and
few opportunities for advancement is unlikely to leave
team members feeling gracious. As a result, associates will
be less productive, less loyal, and less likely to stick around.
So if you want to be appreciated, you’ll need
to provide something worth appreciating. And
no, just providing a job isn’t enough.

7. RECOGNIZE
ASSOCIATES’
ACCOMPLISHMENTS ONE VALUABLE WAY TO
INCITE GRATITUDE IS TO
RECOGNIZE YOUR
ASSOCIATES’
ACCOMPLISHMENTS, AND
DO SO IN A WAY THAT
MAKES THEM FEEL
SPECIAL. IN MANY WAYS,
THIS IS JUST BUSINESS 101
—IF A CEO IS LETTING
HARD WORK GO
UNNOTICED AND
UNREWARDED, THEY ARE
ALMOST CERTAINLY DOING
SOMETHING WRONG.

8. TELLING A TEAM
MEMBER THEY DID A
GOOD JOB IS FINE, BUT
THERE ARE WAYS TO
TAKE RECOGNITION
FURTHER. AN EMPLOYEE
OF THE MONTH
PROGRAM, FOR
EXAMPLE, WILL LET
THEM KNOW THEY ARE
VALUED AND
POTENTIALLY AWARD
THEM WITH A PRIZE: A
PLAQUE, A GIFT CARD,
OR WHATEVER IT IS
THAT WORKS BEST FOR
YOUR COMPANY.

9. MAKE
MEMORIES
THROUGH
GESTURES
Never underestimate the power of
emotional impact. Little gestures to
show the company is genuinely
looking out for everyone. For
example, at Pacesetter we provide
a turkey for every associate on
Thanksgiving, or else donate one in
their name. This is much more
effective than the money
equivalent, because it’s something
that creates a memory and will be
enjoyed in a specific way.

10. CREATE A
CULTURE
WORTH
ADMIRING
TOKENS AND REWARDS ARE
JUST A SMALL PART OF
DRIVING APPRECIATION;
YOU REALLY HAVE TO
EMBED THE SPIRIT OF THESE
GESTURES INTO THE ENTIRE
COMPANY CULTURE.
PROVIDING OUTLETS FOR
CHARITY, EVENTS FOR
ASSOCIATES TO GET TO
KNOW ONE ANOTHER,
INCENTIVE PROGRAMS,
TRAINING, GROUP OUTINGS,
AND OTHER PERKS CREATE A
COHESIVE CULTURE THAT
BENEFITS BOTH THE TEAM
AND THE COMPANY AS A
WHOLE.

11. YOU CAN’T JUST ASK TO BE
APPRECIATED. GRATITUDE IS NOT GIVEN,
IT’S EARNED. THE BEST WAY TO EARN IT
IS TO BE GRATEFUL AND APPRECIATIVE
OF YOUR ASSOCIATES, AND
DEMONSTRATE THIS IN TANGIBLE WAYS.
CARRY YOURSELF THIS WAY, AND LET IT
INSPIRE HOW YOU MAKE DECISIONS AND
HANDLE PROFESSIONAL INTERACTIONS.
TAKE ON THESE QUALITIES, AND THE
REST WILL FOLLOW.
REMEMBER,

12. THANK
YOU
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