Mobile Gaming for South East Asia

•

13 likes•4,277 views

Alvin Yap

Shared during Mobile Monday Indonesia in July 2012. Highlights the real opportunity in mobile social gaming for Asia

Technology Entertainment & Humor Business

Mobile Social Gaming
The REAL Opportunity

By: Alvin Yap

Who We Are

@Alvin_Yap
Founder & CEO of TMG
Top Social Games Developer
Serves over 5M Players/Users
Own Platform “KotaGames”

Global Mobile Gaming Market

CAGR of 63% and
>7x by 2016
US$11B
Social/Freemium Social/Freemium
Others
75% of Total

US$4B

US$2B
2016
2012

APAC (Excluding China, Korea, Japan)

China, Japan, Korea
US$1.5B
Rest of APAC
Rest of World 90

Advertising
Virtual Goods
35% Download 1,110

55%
10%
US$200M
300
21
185
2016
2012

4 Key Market Realities
Device Footprint Demographics
Monthly Spending
Smart (6%) 89% >US$120
Basic (26%)
<US$120
Feature (68%)

11%

200M
19% Devices sold (July’11)
Credit Cards
Bank Accounts Closed-OS
40M
Mobile Users 13.4M iOS, Android etc

82%

Infrastructure Fragmentation

Window Of Opportunity
1.3 Billion Underserved Users

Window Of Opportunity
With Sufﬁcient Technology

Window Of Opportunity

Be the FIRST
Social Gaming
Experience

Fact or Fiction?
#1 Indonesian users cannot be monetized

Monetization Zynga TMG Diff.

Paying MAU 1.3% 36% 27x

ARPDAU ~US$0.046 US$0.036 -22%

Fact or Fiction?
#2 Smartphones will take over very soon

Even by 2016,
feature phones
will still be around

Fact or Fiction?
#3 Indonesian users do not play social games

The average player:

255 Pages Per Month
2x Visits per Day
>20mins Per Visit

Other General Trends

Telcos “encouraged” to Innovate

Entry of Global Giants

Rise of <$100 Smart-phones

KotaGames with XL

“Monster Fight”
included in KL1K

Media Event for
Ofﬁcial Launch

Booth@
ICS 2012

http://www.youtube.com/watch?v=MbS-NrWLJjM

KotaGames with TSEL

Exclusive
“Galaukan Setan”
Game!

http://www.youtube.com/watch?v=MbS-NrWLJjM

KotaGames Platform!

3 simple reasons to bring your games to KotaGames!!

Easy Integration!
Simple integration using HTML!

Wide Distribution!
Reach users of top telcos in SEA/India!

Effective Monetization!
Monetize with SMS Billing that works for all!

What's hot

COMPUTER GAMES VS SMARTPHONE GAMES ramal699

Trends In Mobile Gaming In AsiaDr. Serkan Toto

Russia Video Games Market and Marketing - Philip DriverPhilip Driver

Indonesia's Mobile Game by AndrewAgate Studio

Indonesia online game market 2011Min Y. Pang

[Industry Report] Indonesia Mobile games Phuong Vu

ZapakShreekanth Dangi

Thai Game Industry OverviewPisal Setthawong

10 Years of Social Gaming Without any Marketing Spending | Stan IwanJessica Tams

Mobile Game Market In IndiaGlobal Mobile Game Confederation (GMGC)

Connecting the world through games- ZyngaChirine Hamdan

Mobile Game Asia 2015 Ho Chi Minh City: Mobile game market in IndiaHai Mai Thanh

Unlocking indonesia's esports potentials 2021Ossy Indra Wardhani

Mobile Game Asia 2015 Ho Chi Minh City: Monetization strategies in Southeast ...Hai Mai Thanh

Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams

Indonesia esports market 2019Ridwan Gunawan

Zapak Franchisee ProgramKaran Arya

Report on gaming industry in indiaSunil Jaiswal

Mobile video game market trends & stakesIcônes Ecoles Créatives

IDEA - Opportunities in the Games Industry - 15 November 2011International Digital Entertainment Agency (IDEA)

What's hot (20)

COMPUTER GAMES VS SMARTPHONE GAMES

Trends In Mobile Gaming In Asia

Russia Video Games Market and Marketing - Philip Driver

Indonesia's Mobile Game by Andrew

Indonesia online game market 2011

[Industry Report] Indonesia Mobile games

Zapak

Thai Game Industry Overview

10 Years of Social Gaming Without any Marketing Spending | Stan Iwan

Mobile Game Market In India

Connecting the world through games- Zynga

Mobile Game Asia 2015 Ho Chi Minh City: Mobile game market in India

Unlocking indonesia's esports potentials 2021

Mobile Game Asia 2015 Ho Chi Minh City: Monetization strategies in Southeast ...

Examining Social Gaming for the Chinese Market | Kevin Li

Indonesia esports market 2019

Zapak Franchisee Program

Report on gaming industry in india

Mobile video game market trends & stakes

IDEA - Opportunities in the Games Industry - 15 November 2011

Viewers also liked

IFSEC Southeast Asia 2016Agnius Kazlauskas

Social gaming for gambling industry findings june 2012 v1.0david garceran nieuwenburg

Agate Levelup MoMo@JMW2014MobileMonday Indonesia

The Social Gaming RevolutionFederico Cargnelutti

THE PEOPLE OF SOUTHEAST ASIACarlo Cruz

Business Plan of Gaming Arena tahreemsaleem

inGAME Company Profile & Indonesia Gaming Market StatisticsAndryan Gouw

Top 10 Social Gaming Metricsjefftee

Japanese Video Game Market Overview 2012GMO Cloud

Viewers also liked (9)

IFSEC Southeast Asia 2016

Social gaming for gambling industry findings june 2012 v1.0

Agate Levelup MoMo@JMW2014

The Social Gaming Revolution

THE PEOPLE OF SOUTHEAST ASIA

Business Plan of Gaming Arena

inGAME Company Profile & Indonesia Gaming Market Statistics

Top 10 Social Gaming Metrics

Japanese Video Game Market Overview 2012

Similar to Mobile Gaming for South East Asia

TheMobileGamer Full introMuara Sipahutar

Building Awesome Games for Windows Teesside UniLee Stott

China and Japan's mobile internetGreat Wall Club

Panel Discussion: Is content eating the world?The GSMA

Windows Explay Event March 2013Lee Stott

12 Billion Dollars Worth of Mobile Social Networking in Asia Benjamin Joffe

Present and future_of_mobile_gaming_industryOscar Wang

Why look at Asia's mobile internet market?Great Wall Club

Learning From Asian Social NetworksBenjamin Joffe

Developer Kit TMGMuara Sipahutar

Digital Goods Real BillionsBenjamin Joffe

ad:tech ASEAN 2015 - Minimob "Jurassic World 2015" Colin JG Miles

Game in progress new business models for the videogame industryLuc Bourcier

The SoMoLo ImperativeRedPrairie

NY Games Conference 2009SuperData

Japanese Smartphone Market (For Vietnam)Lui Okada

Mobango apps storemobangoltd

Chinnovations on China's new mediaGreat Wall Club

$Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West$ $Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West$

Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit WestMediabistro

Mobile From East to WestBenjamin Joffe

Similar to Mobile Gaming for South East Asia (20)

TheMobileGamer Full intro

Building Awesome Games for Windows Teesside Uni

China and Japan's mobile internet

Panel Discussion: Is content eating the world?

Windows Explay Event March 2013

12 Billion Dollars Worth of Mobile Social Networking in Asia

Present and future_of_mobile_gaming_industry

Why look at Asia's mobile internet market?

Learning From Asian Social Networks

Developer Kit TMG

Digital Goods Real Billions

ad:tech ASEAN 2015 - Minimob "Jurassic World 2015"

Game in progress new business models for the videogame industry

The SoMoLo Imperative

NY Games Conference 2009

Japanese Smartphone Market (For Vietnam)

Mobango apps store

Chinnovations on China's new media

$Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West$ $Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West$

Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West

Mobile From East to West

Recently uploaded

The State of Passkeys with FIDO Alliance.pptxLoriGlavin3

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3

Take control of your SAP testing with UiPath Test SuiteDianaGray10

What is Artificial Intelligence?????????blackmambaettijean

New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada

Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University

"ML in Production",Oleksandr BaganFwdays

SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521

The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3

Sample pptx for embedding into website for demoHarshalMandlekar2

WordPress Websites for Engineers: Elevate Your Brandgvaughan

Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited

SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero

Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3

"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays

A Journey Into the Emotions of Software DevelopersNicole Novielli

DevEX - reference for building teams, processes, and platformsSergiu Bodiu

Gen AI in Business - Global Trends Report 2024.pdfAddepto

The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech

From Family Reminiscence to Scholarly Archive .Alan Dix

Recently uploaded (20)

The State of Passkeys with FIDO Alliance.pptx

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx

Take control of your SAP testing with UiPath Test Suite

What is Artificial Intelligence?????????

New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024

Nell’iperspazio con Rocket: il Framework Web di Rust!

"ML in Production",Oleksandr Bagan

SALESFORCE EDUCATION CLOUD | FEXLE SERVICES

The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx

Sample pptx for embedding into website for demo

WordPress Websites for Engineers: Elevate Your Brand

Ensuring Technical Readiness For Copilot in Microsoft 365

SIP trunking in Janus @ Kamailio World 2024

Moving Beyond Passwords: FIDO Paris Seminar.pdf

"Debugging python applications inside k8s environment", Andrii Soldatenko

A Journey Into the Emotions of Software Developers

DevEX - reference for building teams, processes, and platforms

Gen AI in Business - Global Trends Report 2024.pdf

The Ultimate Guide to Choosing WordPress Pros and Cons

From Family Reminiscence to Scholarly Archive .

Mobile Gaming for South East Asia

1. Mobile Social Gaming The REAL Opportunity By: Alvin Yap

2. Who We Are @Alvin_Yap Founder & CEO of TMG Top Social Games Developer Serves over 5M Players/Users Own Platform “KotaGames”

3. Global Mobile Gaming Market CAGR of 63% and >7x by 2016 US$11B Social/Freemium Social/Freemium Others 75% of Total US$4B US$2B 2016 2012

4. APAC (Excluding China, Korea, Japan) China, Japan, Korea US$1.5B Rest of APAC Rest of World 90 Advertising Virtual Goods 35% Download 1,110 55% 10% US$200M 300 21 185 2016 2012

5. 4 Key Market Realities Device Footprint Demographics Monthly Spending Smart (6%) 89% >US$120 Basic (26%) <US$120 Feature (68%) 11% 200M 19% Devices sold (July’11) Credit Cards Bank Accounts Closed-OS 40M Mobile Users 13.4M iOS, Android etc 82% Infrastructure Fragmentation

6. Window Of Opportunity 1.3 Billion Underserved Users

7. Window Of Opportunity With Sufﬁcient Technology

8. Window Of Opportunity SOCIAL GAMING

9. Window Of Opportunity Be the FIRST Social Gaming Experience

10. Fact or Fiction? #1 Indonesian users cannot be monetized Monetization Zynga TMG Diff. Paying MAU 1.3% 36% 27x ARPDAU ~US$0.046 US$0.036 -22%

11. Fact or Fiction? #2 Smartphones will take over very soon Even by 2016, feature phones will still be around

12. Fact or Fiction? #3 Indonesian users do not play social games The average player: 255 Pages Per Month 2x Visits per Day >20mins Per Visit

13. Other General Trends Telcos “encouraged” to Innovate Entry of Global Giants Rise of <$100 Smart-phones

14.

15.

16.

17.

18. Now Loading. . .

19. KotaGames with XL “Monster Fight” included in KL1K Media Event for Ofﬁcial Launch Booth@ ICS 2012 http://www.youtube.com/watch?v=MbS-NrWLJjM

20. KotaGames with TSEL Exclusive “Galaukan Setan” Game! http://www.youtube.com/watch?v=MbS-NrWLJjM

21. KotaGames Platform! 3 simple reasons to bring your games to KotaGames!! Easy Integration! Simple integration using HTML! Wide Distribution! Reach users of top telcos in SEA/India! Effective Monetization! Monetize with SMS Billing that works for all!

22. Upcoming Titles

23. biz@tmgamer.co

Mobile Gaming for South East Asia

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (9)

Similar to Mobile Gaming for South East Asia

Similar to Mobile Gaming for South East Asia (20)

Recently uploaded

Recently uploaded (20)

Mobile Gaming for South East Asia