How to take a data-driven approach to content marketing

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How can you use data to create your best-ever content marketing? We ask our director of data insights, and special guest Stefan Zeckner, global SEO manager at Western Union.

Marketing Data & Analytics

How to take a data-driven approach to content marketing

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Infographics are a valuable tool when it comes to content marketing, but many companies who commission an infographic aren’t sure what they can expect from their agency and how to plan it to perfection. We put together an ebook of 100 of our best tips so that you can execute the most amazing infographics with less hassle. In this slideshare, we’ve put together 15 of our favourite tips, with some handy stats to back them up.

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Statistics like these can inspire us and shine a spotlight on where we can improve and refine our strategy. We've compiled 50 brand new statistics for 2015 that can help shine a light on the gaps in your strategy and give you a clear path to success. So take these numbers and turn them into something amazing! Please feel free to share and embed, let us know what you think @axonnmedia or send us an email inbound@axonn.co.uk

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It seems as if everyone's talking and tweeting about content marketing, and it's no wonder as pretty much every organisations realises it's the best way forward for achieving marketing results. Here we've put together a definitive list of the 140 people who we believe have the most important comments to share on the topic on Twitter. It's a global list, featuring people and organisations ranging from those with hundreds of thousands of followers to those with only a few hundred. But what they all have in common is that anyone involved in content marketing will be able to learn something new and useful from following these Twitter accounts. Subscribe to the list at @axonnmedia https://twitter.com/AxonnMedia/lists/content-marketing-top140

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What sets the effective content marketers apart from the rest? What tools do they use? How do they think? Find out in this webinar by Karen Webber from content marketing agency Axonn Media. Click, enjoy, share and let us know what tools you use! twitter.com/axonnmedia inbound@axonn.co.uk +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter

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While the internet has made it simple and cost-effective for businesses to expand into new markets, going global has its pitfalls. Simply translating your website content from English will not be enough to get repeat traffic and social shares in your new market. Your brand’s multilingual content marketing strategy needs to be culturally optimised. Frank Hartkopf, our head of European content, held this webinar where he discussed the benefits of translation vs. transcreation and how the latest technology can help you to get the most out of your content marketing efforts.

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Books offer us the ability to use our imaginations and take a break from the busy world. What better way to celebrate National Literacy Day than getting lost in a book that has meaning and has helped guide us in our own lives in some way. We asked members of each team in the company about the book they feel inspired them the most, how it helped them achieve a goal or overcome an obstacle. Click, enjoy, share and let us know what your favourite or inspirational books are! twitter.com/axonnmedia inbound@axonn.co.uk +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter

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From J.K Rowling to the Dalai Lama, Ellen DeGeneres to Robert Frost - we are surrounded by iconic influencers who motivate us to improve our outlook on the things we do. Some quotes are famous and have been retold all over the world, some are more personal and speak volumes to us. We’d all like to be a success and all of us can learn from others. Here 20 of the most iconic influencers explain the reasons for their success in a stunning presentation. Click, enjoy, share and let us know your thoughts! twitter.com/axonnmedia inbound@axonn.co.uk +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter

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