Strategies, tips & techniques for getting your video content properly indexed by the major search engines.

1. SEO for Videos
Strategies, Tips, & Techniques
July 6, 2012

2. SEO Primer

3. WHY IS SEO IMPORTANT?
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4. SEO BENEFITS
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5. FACTORS THAT IMPROVE SEO
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6. VIDEO SEO STRATEGIES & TECHNIQUES

7. AN ROI BASED APPROACH TO VIDEO SEO1
• Defining a concrete SEO project plan that includes crisp goals and clear
metrics that will be used to track the progress towards these goals.
• Choosing specific, finite SEO improvements that have a defined
beginning and end.
• Benchmarking your current performance across major search engines.
• Investing in analytical tools to gain deeper insight into your SEO
performance.
• Iterating on your improvements over time by defining additional projects
that allow you to continue making incremental gains.
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8. MANAGE YOUR CONTENT
• Incorporate related links, articles, blog posts, photos, audio—every type
of content on your site—around your videos to build context.
• Ensure that the contextual content is dynamically driven, so it can be
associated with the video currently playing.
• Incorporate community features to drive traffic and retention, encourage
cross-linking, and leverage your audience for new content types.
• Prominently position “Get link,” “Grab code,” and “Email to a Friend”
calls-to-action.
• Ensure that these links point back to pages you have optimized.
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9. ORCHESTRATING LINK BUILDING
• Generating inbound links remains one of the best methods for
improving your ranking in video search results
• Choose short & compelling titles
• Make it easy for users to grab the embed code to embed the video
• Allow social bookmarking
• Foster commentary through comments & ratings
• RSS feeds, MRSS feeds, email to friend, video links
• Video Sitemap
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10. STRUCTURAL PRACTICES
• HTML Definitions
 H1 Tags
 Meta description tag
 Meta keywords tags
 Video Name & Description
 Tag clouds
 Anchor text
• Video Definitions
 Video navigation
 “now playing” information
 Unique URLs for each video
 Minimize usage of pop-ups
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11. ADDITIONAL READING & REFERENCES
1. Brightcove Video SEO Playbook
2. http://developer.brightcove.com/en/articles/making-your-video-content-
indexable
3. http://blog.brightcove.com/en/2011/02/how-video-most-compelling-
way-connect-customers
4. http://blog.brightcove.com/en/2009/04/simple-seo-technique-single-
title-players
5. http://blog.brightcove.com/en/2009/03/10-tips-for-grown-video-
business
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12. THANK YOU!
W: www.ayantek.com
B: blog.ayantek.com
T: twitter.com/ayantek
F: facebook.com/ayantek
Ayantek, LLC
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