An exploration of music consumption in the context of user interaction. How we control our music today? What it means?

1. Music & Interaction
Visualizations & Change in User Behavior Over Time
An Exploration by C.Aydincan Ataberk

2. Music in 60’s

3. Music in 60’s
This was the track.

4. Music in 60’s
And here is the control.

5. Music in 80’s

6. Music in 80’s
This was the track.

7. Music in 80’s
More control over the track has arrived.

8. Music in 80’s
And these two came later.
Slightly little more control over the linear playlist.

9. Music in 80’s
Note this one.

10. Music in 80’s
Helped people “create” their own compilations.

11. Music in 80’s
And started the actual “sharing” of music.

12. After 80’s

13. After 80’s
Came this.

14. After 80’s
Play it in your head.You can do it.
Dub Dub Dub Dub Dada

15. After 80’s
Play it in your head.You can do it.
Dub Dub Dub Dub Dada
Tss Tss Tss Tss

16. And the most used graphical
representation of the music
became a strait line.

17. The Music After 00’s
This is the track today.

18. The Music After 00’s
A single strait line,
and a pointer that goes from A to B.
A B

19. The Music After 00’s
iTunes
Grooveshark
Youtube

20. The Music After 00’s
Now we have the freedom to jump
wherever we like in a particular song.
A B

21. The Music After 00’s
A B
And we have these...

22. The Music After 00’s
A B
And these...

23. The Music After 00’s
A B
And even these...
23.456 scrobbles 136 likes 1.243.092 views

24. The Music After 00’s
A B
Even these...
User X Wrote: Oh... This song reminds me my good old school days :((
User Y Wrote: Beautiful song... Love and peace from Athens!

25. The Music is the same.

26. What ever the genre,
it is a 3 to 9 min track.

27. 23.456 scrobbles
136 likes
1.243.092 views
User X Wrote: Oh... This song reminds
me my good old school days :((

28. What we have now,
crazy amount of control
over our music.

29. Consuming behavior,
context of consumption,
time spent,
interaction with the artist,
reach,
being a fan,
being an artist,
and even being famous,
has changed.

30. From this,

31. 23.456 scrobbles
136 likes
1.243.092 views
User X Wrote: Oh...
to that.

32. What all this tells us?

33. Those times, we were listening to
our favorite album for years.

34. The music was tangible and
consumed over long time, slowly.

35. Enough time to develop a deeper
emotional connection, not only
with the music but also with the
object it self: the album.

36. 23.456 scrobbles
136 likes
1.243.092 views
User X Wrote: Oh... This song reminds me my
good old school days :((
Intangibility of today’s music,

37. 23.456 scrobbles
136 likes
1.243.092 views
User X Wrote: Oh... This song reminds me my
good old school days :((
and the pace of consumption,
makes us dissatisfied.

38. 23.456 scrobbles
136 likes
1.243.092 views
User X Wrote: Oh... This song reminds me my
good old school days :((
You probably hear a lot of
“Music is dead man! Deal with it.”

39. But things are not as
bad as it may look.

40. Now, how i can describe
music as:
It is socially instant and
radically open.

41. This is whereYouTube, and others
come to the scene.
But for the next time.

42. until then
twitter me: @aydincan
blogger me: human-after-all.com
Thank you.
Next: Music &Youtube.