This project relates to my seniors who get 1st position for this idea as best innovative business idea in market.

1. 1
Superior University Lahore
Final Assignment
Of “Entrepreneurship”
Submitted to= Madam Khansa
SubmittedBy=
Jawad Waseem
Sadia Rauf
Nida
Bismillah
Craft Jewelry

2. 2
Tables of Contents
Structure of Business Plan
Executive Summary………………………………………………………………………………3
History……………………………………………………………………………………………4
Introduction………………………………………………………………………………………5
Company products………………………………………………………………………………7
Marketing Feasibility…………………………………………………………………………
Market Research and Analysis………………………………………………………………18, 14
Marketing Plan…………………………………………………………………………………25
Technical Feasibility…………………………………………………………………………
Design and Development plans………………………………………………………………….20
Manufacturing and Operation Plan…………………………………………………………21, 24
Management Team………………………………………………………………………………29
Critical Risks, problems and Assumption………………………………………………………34
Financial Feasibility…………………………………………………………………………
Financial Plan……………………………………………………………………………………35
Conclusion………………………………………………………………………………………40
Appendices…………………………………………………………………………………41
Add………………………………………………………………………………………………42
Execution Pictures………………………………………………………………………………43

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Executive Summary
Blooms & Craft Jewelry is unique and stylish product business with principal offices located in
Lahore. The company will sell trendy and stylish handmade dough & paper jewelry such as
Bangles, earnings, pendants, necklace, bracelet Rings and key chains , initially to local market of
Lahore consisting of individuals of all ages from all walks of life. Blooms & Craft jewelry
markets its product line as "Style You Deserve" and commits a portion of the company sales
revenues to programs that transform the lives of the less fortunate and abolish the exploitation of
children and building old homes for the older people in the near future.
The underlying foundation of Blooms jewelry is based upon the principle of luxury of thoughts
and moments of self worth. By purchasing Blooms jewelry products, our customers will
experience the moments of self worth deep with sense of style and luxury. Blooms & Craft
jewelry is provided the light weight and given attraction to ladies. Basic purpose of Blooms &
Craft jewelry is given low with stylish position of jewelry. Blooms & Craft jewelry is bringing
new fashion in market with innovation product. In these many people do not like ware the
expensive jewelry. Because many countries are doing business on the gold So that in nature the
paper jewelry provide low price and matching colors in different jewelry. Now in these days
many want innovation in product and support new lunch product in market. When you started the
business and provide new product with low price then you can be easily business. Similarly you
get more profit from this situation for running business. If your business have many period then
old in production but have not creativity in the business or innovation in business then your
business will not be running up level against the competitor. Many people are following new
fashion with light strap and low price. Now many families pick other stylish duration in wedding
but do not like ware golden jewelry in the function.
Blooms & Craft jewelry is made by newspaper plastic paper which is cannot be easily tear and
dept from water. The newspaper plastic sheet paper is less expensive and provided duration of
Blooms & Craft jewelry. In golden countries like china, India, America and other countries are
not following the golden because that is expensive, heavy weight and not affordable for every
person. New innovation jewelry is rapidly in these with stylish.

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History
The jewelry history is very old history. In 1940 given the concept about jewelry Art in American
of art persons. These art persons are basic purpose given unique thing provide in the marketing.
The unique thing was designed according to requirement about the persons. After that the
Germany and France provided strong system about the jewelry. Fredrich Becker in and Reinhold
Reiling were those persons who provided position strong in art of jewelry. It was during the 60s
that jewellery was no longer perceived as being solely for women. The fashion conscious man
wore necklaces instead of neckties. He joined the ranks of hipster style revolutionaries like
Richard Burton and The Earl of Snowdon. In the costume jewellery line there were necklaces for
men with dangling disks, bells, abstract shapes, crosses with enamel and fake stones zodiac
symbols and the peace sign. An important development for the artist jeweller in America was the
opening of the specialist retail outlet Sculpture to wear in New York. Designers who exhibited at
Art wear were constantly being approached by fashion designers for their work. American
designers in the Seventies were less concerned than their European counterparts with traditional
constraints. Designers drew on American Indian arty, assemblage art and expressionism. The
criterion for having worked included in the Art wear gallery was that the artist pioneered the art
of jewelry making, using materials in an unexpected and novel way.
The paper jewelry is available in china, India, Japan and some Europe states. The South Africa
city of Uganda person given concept in 1987 about the paper jewelry which was implicated in
2006. In 1983 was developed about paper things from hand making.
History in Pakistan:
After 1947 people had just interest in golden and silver jewelry. Pakistan ladies were liked
golden and artificial jewelry. The paper jewelry is not available in Pakistan. Because Pakistan
ladies more dependence on artificial and golden jewelry. Now in these days wooden and plastic
jewelry is raising in the Asian. Many ladies with changing season attraction with light weight
and less expensive jewelry. We are provided Bloom & Craft jewelry to the every lady in
Pakistan. In early days people were less liked about fashion. Now Pakistan is raising in advance
nature of fashion.

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Introduction
Blooms & Craft Jewelry
Lahore, Pakistan
Company and Business Description
Blooms & craft jewelry is the one of its fashion house which will deal in manufacturing of
designer and customized jewelry products of high quality and style. The First Fashion House of
Jewelry Products (Ready to use) in Lahore for female providing In House designed, customized
and personalized products to our customers with a deep sense of style and fashion in reasonable
prices.
This business will provide stylish designer fashion jewelry to our customers at national using
Penetrating price policy. Products may include Bangles, earnings, pendants, necklace, bracelet
and Rings. These products are available from different prices. When you compared from price
with other jewelry then Bloom & craft jewelry is less is as compare to other jewelry. Passionate
about beautiful materials, crafting with our hands and challenging our minds with creative ideas.
Engaging our senses with textures and relaxing with the simplicity of old techniques and the
elegance of paper. The Paper jewelry has long been big fans of Paper Statement beautiful paper
jewelry and book art. Its wonderful to see how Paper Statement is slowly but steadily growing
and another paper dream seems to become true.
The creator behind Paper Statement and it had been her lifelong dream to earn her income with
her paper jewelry and paper art. After studying art history and Italian literature and working as a
tour guide and teacher plunged into the adventure of becoming a full time paper jewelry and
book sculpture maker and as it seem with lots of success. One of paper jewelry preferred
materials are old books that she uses not only for her book art but also to cut thousands of disks
out of them for her necklaces and bangles. Combined with paper disks cut out of different shades
of colorful paper these disks are combined to create stunning pieces or to make beautiful Die
kits. So if you want to make your own paper jewelry statement piece have a look here attraction
for every lady.

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Financing
Initial financing is from all the co owners of about 400,000 as well as a loan of Rs. 120,000 to
be paid off over six years. This debt will cover office space, office equipment and supplies,
advertising and selling costs.
Vision:
Our vision makes jewelry with light weight and gives new fashion with low price.
Mission:
“To provide our customers with readymade and customized handmade jewelry while
maximizing the return on capital and building a lasting relationship with the customers”
Slogan:
Our slogan of jewelry as unique and beautiful as the customers who inspired it.
Objectives:
 Securing start-up funding and subsequent funding through a combination of investment
and debt strategies
 Establishing marketing and sales initiatives to expand the company's product line and
capture 10% of the branded urban Fashion industry.
 Based upon market growth projections, generating very healthy sales revenues in Years
1, 2 and 3
 Reinvesting corporate profits for market share growth in the Fashion jewelry industry.

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Categories of Products
Glazed Paper Butterfly Necklace
This Glazed Paper Butterfly Necklace product will bring out the artist in you. A pendant is used
paper and glaze with this pretty jewelry tutorial. This summery necklace design shows that not
all jewelry crafts have to be made of beads. The Bloom & Craft jewelry make paper jewelry like
this fluttery pendant. You will find that you have endless jewelry making materials at your
fingertips. Then you own unique design for the wings of this beautiful butterfly and watch your
handmade pendant come to life.
Vintage Monogram Pendant
This Vintage Monogram Pendant is a great do it yourself jewelry product that will add a retro
feel to any chain or cord. Learn how to easily make this pendant and pass it on as a homemade
gift for a friend or yourself. This product will to make with paper jewelry that looks as though its
ceramic. Enjoy a blast from the past by trying out this excellent jewelry tutorial.
150 Rupees(one set)
140 Rupees(one set)

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Paper Beads and Jewelry
Making paper beads is a great green alternative to buying beads at the craft store and creates
colorful one of a kind accessories. Paper beads are utilization in jewelry and other part of
fashion. These wearable recycled crafts will have you looking fabulous and Earth friendly.
Fashion as a Peacock with decorate
Bloom & Craft jewelry provide fashion with innovation on decorate peacock. This jewelry made to
quill paper to mimic peacock feathers and then decorate it accordingly. You will love practicing
quilling techniques that lead you to do it yourself earrings like these. Regular earrings are rarely
this intricate. The colors glitter and the gems that contribute to these studs make this a show-
stopping jewelry project that you just have to try. Make these do it yourself earrings and show
off your new jewelry proudly.
160 Rupees(one set)140 Rupees(one dozen)
60 Rupees(one set)

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Perfect Paper Necklace
These beads may be paper thin but they pack a powerful fashion punch. With the Perfect Paper
Necklace you will have a gorgeous diy necklace for very little cost. Even if you have never
worked with paper jewelry before this necklace pattern has everything you need. The gold chain
contrasts beautifully with the blue paper, and the swooping length means that that this statement
necklace is ready for anything except perhaps rainy weather.
Paper Pendant Necklace:
Nowadays the patterns on card stock or paper are almost too cute to write on or put in a
scrapbook. Use those patterns for something posh with this Paper Pendant Necklace tutorial.
Paper craft ideas do not get more fun than when they give you a beautiful ornament for your
neckline. This is a diy necklace that's to die for.
130 Rupees (one set)
160 Rupees(one set)

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Music Lover Paper Necklace
The perfect gift Music Lover paper Necklace will make the maestro in your life the happiest girl
in the band. If you already have some old sheet music and cardboard laying around. You can
quickly and easily create some unique recycled jewelry.
Paper Bead Tribal Necklace
This Paper Bead tribal Necklace is an adorable idea for making a keepsake from a map you
collect on a vacation. Making paper bead jewelry is a simple and chic way to carry around your
vacation memories every day.
170 Rupees(one set)
160 Rupees(one set)
150 Rupees(one dozen)

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Special Paper Beads: These beans are very hard and duration is high with other beans. These
beans are utilization on hair of girls. The beans are attached with mini clips for beautiful fashion.
A colorful page from a used magazine or an old colorful poster. If you want to make beads of a
full colour. you must find a full colour page of poster. For example to get ALL blue beads, pick
up a page with photo of the ocean! Vogue and House and Home, or some old teenage music
posters are my favorite. The thicker the paper the fatter the bead!
 Scissors
 Pen
 Ruler
 Needle or toothpick
 Clear varnish - most clear varnishes from local store will do or nail varnish.
 Fishing wire/plastic wire or some sort of thread similar width as your needle or toothpick
Paper Ring
 Newspaper plastic
 Shape paper
 Wire grip
 Cover with shine paper
 Fitting paper on size of figure
20 Rupees(one Ring)

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Special Paper Necklace:
 Wire For wear
 Beans
 Gum with attachment
 Shaped Plastic Paper
 Spire for fine colors
 Size for lady
Bracelet
Paper is one of the most versatile materials for jewelry making. Let your creativity flow when
making these colorful bracelets, brooches and necklaces.
180 Rupees(one Necklace)
50 Rupees(one Piece)

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Strategies and Plans
For getting started, we gathered and analyzed data from various resources through different tools
such as questionnaires, market surveys, interviews with experts and professionals, articles
reading and evaluating industry statistical data. After collection of data, we integrated it in our
business plan accordingly
First of all we conducted our research which includes our firm’s orientation, our primary goals,
mission statement, division of different responsibilities among the group members, SWOT
analysis, our competitive edge, how to incorporate internet facilities and social responsibilities in
our plan, effects of external environment on our business, identifying our key competitors and
how to use internet to beat the competition.
We analyze the marketing opportunities by identifying our consumer and business markets and
objectives behind choosing the fashion industry, market segmentation and choosing our target
markets, positioning strategies and internet utilization in doing so, answering the basic questions
of 5W’s and 1H. After analyzing all the market research we have done, we developed the plan
for our products manufacturing. The plan includes product descriptions, brand name, brand logo,
company’s URL, packaging issues, return policies, product life cycle strategies, diffusion and
service qualities as well as the key to success in the customer relationship management both
offline and online. It also includes our operational plans
Next comes the distribution decisions in which we incorporate our market research data in our
marketing plan. It includes distribution methods, costs and depth; also includes warehouse
information, internet selling, outlets locations, staff and merchandize information and website
concerns.
Then we decided about our promotion plans which include promotional objectives, methods for
offline and online promotion, promotional theme, designs and tools, levels of media coverage,
advertising strategies and public relations activities. Sales promotion and internet support in this
concern is also studied here.
In the next step, we have decided about our financial and pricing strategies which include our
overall budget, cost, expenses and price setting strategies. We considered different concepts like
elasticity of demand, online and offline policies, break even analysis and price comparison tools

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while setting our prices. Discounts, different pricing tactics as well as our strategies regarding
inflation and recession are also discussed here.
Finally, we moved towards the technology part of our marketing plan. It includes customer
matrixes of offline and online customers, identifying and choosing internet service provider,
domain name, information collection and site design and development, internet usage in
promotion and as a CRM tool as well as the final implementation of all data on the website and
in the marketing plan.
Industry Analysis
Jewelry Industry in Pakistan:
The Jewelry business gained the status of an industry in Pakistan a short time back. Initially the
industry operated as a cottage industry, but with time clusters of such small gold jewelry makers
began to appear. The Gold Jewelry industry as we see it today is one with a lot of growth
potential.
Some of the major players in the organized part of the sector are Tessori and ARY jewelers, who
have gained popularity in the international arena as well.
An insight into the Jewelry making process shows that a number of steps are involved to produce
the final gold product that is sold in the thousands of retail outlets locally and in exhibitions and
internationally.
The demand for jewelry is highly dependent on the seasonal needs at occasions like weddings
and on the cultural roots of the country. On the other hand, the supply is tremendously dependent
on gold prices and government regulations which channelize the means (legal vs. illegal) of
supplying gold products in the world market. The concept of hallmarking is new in the country
which makes the purity of gold used in the making questionable. Therefore we see that local
customers show loyalty to the jeweler they have been dealing with for generations.
Pakistan’s standing in world market is very small with our gold bangles and kundan work
famous world over. The pricing of the gold jewelry is that “of making” over and above the price
of gold itself. Other factors of competition are reliability and goodwill.

15. 15
The microeconomic factor, labor gives Pakistan competitive edge against other economies as our
kaarigars are very skilled at the art of jewelry making. However logistics and cost of minimum
capital investments required to set up a retail outlet are a problem. The lack of technology to
refine gold reserves available locally and to recycle gold is also problematic.
Macro economic factors currently prevalent are not too favorable for the Pakistani gold jewelry
industry. The depreciation of the rupee, high levels of inflation, high cost of borrowing dampens
demand.
The jewelry industry has remained largely unorganized and underdeveloped over the years due
to the domination of family-owned jewelers, dearth of investment and lack of government
involvement in the enhancement of the industry.
On the demand side of gold jewelry, there has been a steady decline due to rising gold prices.
Consequently, the incentives for private investment in the industry have been low. Profit margins
have declined for the jewelers and the only security for them remains in the value of gold they
hold. Marketing techniques used have remained limited and exports have played a minor role in
the industry. On a large part, this has been because the industry is so unorganized and
undocumented.
However, steps are being taken by the government to enrich the industry. Training and
development of the labor involved in the various processes is being carried out by the Pakistan
Gems and Jewelry Development Corporation (PGJDC). Moreover, introduction of international
practices such as Hallmarking and Computer-Aided Design & Manufacturing is being initiated.
Also, the government is working on not only bringing the latest technology and machinery into
the industry but also on promoting local production of the machinery.
Hopefully, the stagnant growth of the jewelry industry in the past will be overcome and gold
jewelry will emerge as a symbol of Pakistani excellence.

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Strengths and Weaknesses of Business Offering:
Strengths
 Can be used in any season (winter or summer).
 Consider as symbol of fashion, style & self-worth.
 Quality goods which can be provided at reasonable prices.
 Generate good profits as Jewelry is virtually used everywhere.
Weaknesses
 Govt. laws and taxes on jewelry products.
 Changing customer tastes.
 New in business, have to invest more.
 Competition is high
Keys to success
 Location i.e. easy to access with parking area facility.
 Product quality i.e. the extent of dependability, reliability & quality of products with
reasonable prices have to be excellent.
 Business attitude should be nice with friendly staff, open, cozy and light environment.
 Satisfying customers so as to generate profits and increase sales volume.
 Best relationship with suppliers.
Competitive Edge
The first Fashion House of Handmade jewelry Products in Lahore (ready to use products) for
female providing in-house designed, customized and personalized products with special home
delivery service to our customers with a deep sense of style & fashion in reasonable prices.

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Market Segmentation
Demographic:
 Income ranging from 6000 and above.
 Age from 16 & above.
 Psychographics have more effect on our business as social class of Lower class & middle
as well as life style achievers.
Ethnic:
Not as such but mostly educated class of Lahore speaking both English and Urdu will visit us.
Economic:
 Changes in the demand & supply model.
 Interest rates (up to some extent) saving borrowing patterns law.
Legislative:
 Registration Process of our company
 Laws regarding Fair trade policies, competitions, environmental protection, product
safety, truth in advertising, consumer privacy, Packaging and labeling and taxation
products will be abided.
 Changes in taxes.
Social Trends:
Fashion changes will be depicted in designs, cuts and features of our products.
Political:
 New Govt. policies regarding tax and other Fashion industry issues will affect us.
 Pressure groups enforcing social codes, rules and professional ethics.

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Psychographics:
 Life style on the basis of achievement, innovation and creativity
 Social class on the basis of Middle and Lower Class
Market Competition:
 ARY Jewelers
 Al- Rahim Jewelers
 Tessori
 Crescent Jewelers
 A.K Motiwala
The domestic companies are only targeting customers with general needs of jewelry and has no
emphasis on Fashion and style while the international brands emphasize on fashion and style but
their prices are very high ranging from people having income $500 or above per month. So we
have to make our brand recognized as quality fashion handmade jewelry products with
reasonable prices which is domestically based.
Marketing Research:
We conducted quantitative, qualitative, primary and secondary type of research. The purpose of
this research was to know how to manage risks, customer trends toward jewelry products, who
are our competitors what are our competitive advantages, long-term and short-term plans, how to
boost up sales and profit margins and how to integrate technology changes and product
development and enhancement facilities. We gathered information through interviews focus
groups, and market basket data, info-scan and behavior scan. We also used internet as our
marketing research tool like online focus groups, online surveys.
Financial Risks and Contingencies:
As with any start-up business, Bloom’s Jewelry is subject to certain risks, both known and
unknown, including changes to general economic conditions, changes in the level of consumer
spending on or preferences in Jewelry,. Some of the more predominant risks include:

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 Style Piracy
 Market Risk
 Economic Stability Risk
 Operational Risk
 Supply chain/ Merchandizing Risk
 Early Stage Business
 Brand Identity
Product Description
Blooms Jewelry offers a full collection of Handmade consumer Jewelry that are classy, upscale,
and versatile in different categories such as:
 Earrings
 Pendants
 Bangles
 Rings
 Necklace
 Bracelet
 Key chains
We are providing all of our products in the single brand name that is of our company’s name
Blooms with a brand logo as
Our company’s logo, name and labeling (if required) will be printed on the shopping bags,
covers and boxes of the products.
Craft Jewelry

20. 20
Products Design and Development:
Blooms Jewelry carries a variety of products both in-house designed and customized to suit the
needs of every individual. Some of the company's products include:
Earrings: Handmade Earrings for female in variety of designs and styles by our in house team
of designers. The sizes and colors may vary according to the needs and demands of the
customers.
Pendant: Handmade Pendants will be offered for female & Little Girls with variety of designs
and sizes according to the latest trends and fashion and needs/demands of the customers.
Bangles: Bangles in all sizes will be offered.
Rings: Rings are the most versatile and classic article of Jewelry the consumer can own. They
may be extremely stylish and popular, following fashion trends from year to year, but the truth is
that they are never out of style. Our consumers will find Rings in various shapes and sizes (
small, large and round ,square, oval)
Necklace: Necklace ranging in different sizes, colors, styles and designs will be provided to our
customers whether Little Girls or female.
Bracelet: Bracelet in varying designs and colors made of Paper and Dough will be provided for
our, female and child customers according to latest trends and fashion styles.
Key Chains: Key chains in different styles, shapes, designs and colors will be available to our
customers according to their specific demands latest fashion and trends.
Location
Our main headquarters, office and the production plant will be established in Lahore. The retail
outlets will be in Moon Market.
Future Products
Blooms Jewelry long range objectives include Handmade cards and Decorative Gift boxes.

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Production Plan
The production plan includes:
 Raw materials needed
 Preparation Process
 Manufacturing Process
 Tools
 Names of suppliers
Raw materials needed:
The materials for Dough craft are inexpensive. It included Paper and magazines of different
colors. The basic ingredients of dough are ordinary plain household flour, without raising agent,
plus household table salt, glue and tap water. However, getting the proportions correct does help
and can vary according to the recipe.
No special equipment is required to get results, but with extra equipment you can go to town
with ideas. Cookie cutters speed up the process, sugar craft cutters are even better.
To get started you need a large mixing bowl, a rolling pin, some baking trays, silicone paper, a
knife, a skewer or cocktail stick and a small scissors. Whilst you can use special sugar craft or
cookie cutters, these are not essential to create dough objects. If you do use them, wash and dry
them well after use, as salt residue can cause metal cutters to rust quickly. You will also need
some corn flour (cornstarch) or flour to dust dough items that need to be rolled, rather than
molded.
Preparation Process o dough:
Method 1
Combine 1 cup of cornstarch, 2 cups of baking soda and 1 1/4 cups of water in a pot. Stir the
mixture over low heat and keep stirring until the mixture is the consistency of mashed potatoes.
Don't let it burn. Remove the pot from the heat and let it cool slightly. Gather the mixture

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together with a spoon in a rough sphere. Turn the ball of dough out onto a floured surface. When
it has cooled enough to handle, knead until smooth.
Method 2:
Cornstarch Dough: Mix 1 cup of cornstarch and ½ cup Original Glue in a plastic bag.
Kneed dough into a ball. If dough is too dry, slowly add more glue. Tape wax paper to work
surface. Dust wax paper and rolling pin with cornstarch Place your pattern on dough. Using a
craft knife cut dough around image and removes. Smooth edges with fingers. You can use a
palette knife to create indentions and designs in the dough. Let all dough dry. Using glue dough
to your project. Clothespins are useful to hold in place until dry
Manufacturing Process:
Paper
Paper bead jewelry is an inexpensive project the whole family can do. The shape, color and size
of the beads are up to you, unlike store-bought beads. Jewelry made with paper beads can look
sophisticated.
Creating Your Beads of paper:
Mark ½-inch strips along the side of the paper from top to bottom. Cut out a triangle-shaped
piece of paper, starting your cut on the mark. Make 20 to 30 triangles from the paper. The
number of paper beads you'll need depends on the size of the other beads you're using.
Lay the paper with the side you don't want to show facing up. Lay the toothpick at the wide end
of the triangle and roll the paper around the toothpick. Keep the paper rolled tight.
Apply a dot of glue to the pointed end of the paper to make it stick to the bead. Add another dot
of glue if it doesn't stick to the bead. Slide the paper bead toward the end of the toothpick, but
don't take it off. Apply clear nail polish to the whole paper bead. Stick the toothpick into the
piece of Styrofoam or in the container to dry.

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Cut a 9-inch-long piece of beading wire. If your wrist is bigger, cut a 10- or 11-inch-long piece.
Slide the wire through the crimp bead and clasp loop. Pass the end back through the crimp bead.
Slide crimp bead up to the base of the clasp loop. Crimp the bead.
String your beads and paper beads onto the beading wire in any order that looks pleasing to you.
Cornstarch Dough:
Cornstarch dough is nice and smooth, perfect for making beads and pendants for jewelry. The
dough is simple to make and shape into any form you want. It gives you the flexibility to design
anything your imagination can create. With this dough, you're not limited to the colors, shapes
and designs of store-bought beads. First make the dough and form the beads. Then paint them
and string them into jewelry.
Creating Your Beads and Pendants:
Using your homemade cornstarch dough, shape the dough into beads. Make a hole through each
bead with a toothpick. Twist the toothpick around to ensure there will be enough room for your
cord to pass through. Hold the bead up to the light and look through the hole to make sure it's a
nice, clean hole. Roll out some dough to make your pendant. Use a knife or your fingers to cut
out a special shape. You can make hearts, animals, stars or whatever you like. You'll need a hole
through the pendant, so use the same toothpick technique described above. Allow the dough to
dry. It may take several days. Once it has dried, you can leave the beads their natural color or
paint them with tempera or acrylic paints. Be creative. One pretty technique is to swirl two colors
together on a single bead. Allow the paint to dry. Coat the beads and pendant with a clear acrylic
sealer. The sealer will keep the paint from chipping and give it a nice sheen. String your beads
onto your choice of cord. Consider laying your beads out how you want them before you begin
stringing. This can save you time in the long run. The pendant should go in the middle, with an
equal number of beads on each side. Tie a knot in the ends of the strings or attach jewelry clasps
to the ends.

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How to Make Dough Flowers
Pull a baseball-sized handful of dough out of the bag and roll it out on a tabletop using a rolling
pin. The dough should be approximately 1/4 to 1/2 inch thick. Use flower-shaped cookie cutters
to cut the dough. If you do not have flower cookie cutters, use a glass to cut the dough into
circles and then use a knife to cut petal shapes out of the circles. Bake the dough in the oven at
300 degrees Fahrenheit until the dough is hard and solid. This could take anywhere from one to
three hours, so check the dough regularly. Remove the cookie sheet from the oven and allow the
dough to cool completely. Paint the flowers using acrylic paints and use them to hang on the
walls or glue magnets to the backs.
Operational Plan
Strategy and Implementation:
The company has developed a strategy that will ensure the long-term growth and success of
Blooms jewelry in jewelry industry. This strategy will continue to evolve and initially includes:
 Focusing on target markets and aggressively marketing
 Differentiating the company's products through exclusiveness and brand awareness,
thereby fulfilling the promise of “Style You Deserve”.
 Building a relationship-oriented business that fosters long-term seller/customer
relationships, not "single-transaction" deals.
Customer Privacy Policy:
 Personal information and credentials of customers will be kept safe.
 Personalized designs of customers will be kept private & secure with a price paid by
customers.
 Membership cards

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Performance Enhancement:
It will be achieved through:
 Continuous Product Feature Improvement
 Cost Reduction Tools
 Promotional Theme and Tools Improvement
Marketing Plan
People want to think of themselves as belonging to a group that they admire or respect, and will
dress as they think a member of that group would dress. Although they may believe their object
is to reflect their individuality, the differences they stress in choosing a style are really between
their own chosen group, and all others, Blooms Jewelry marketing strategy is based on the
following:
 Product differentiation based upon “Style You Deserve”
 Building a relationship-oriented business.
 Fostering corporate social responsibility
 Focusing on the company's target markets.
The company’s marketing message is for middle and Lower class of the society. The company's
primary marketing strategy is to establish itself as the "Handmade Jewelry Company of the
Future." With management's deep roots in humanitarianism coupled with a firm belief
in harmony and honesty in business and advertising. Blooms jewelry will greatly increase the
marketability of its Product line.
Product Strategy
The name for all brands is Blooms Jewelry where Blooms is a Greek word meaning “freshness,
and beauty’ and the opening of flowers with a slogan of “Style You Deserve”. The logo is

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Distribution Strategy
We are using direct distribution method and dual channels. Variable distribution costs will affect
price of end product to consumer. We are providing our products through our own privately
owned exclusive outlets. So the cost of manufacturing, promotion and delivery to the customer in
case of home delivery will affect the pricing. As we are a Fashion House, symbol of style,
providing in-house designed as well as customer customized products, so our products will only
be available in our exclusive outlets and on our website.
Our initial warehouse will be located with our manufacturing plant Lahore. Our distribution
facilities include fulfillment services, packing companies, transportation firms and billing
services. We are also using some other channel facilitators like raw material suppliers and
furniture and sitting companies.
Store Atmosphere
Employee type and density Salesman, cleaning staff, security guard, Outlet
Manager Total staff = 10
Merchandise type and density Necklace(F), Rings (F,), Bangles (F), Pendants
(F ), Key chains, Bracelet
( F), Earrings (F) Depth = 7
Sound Soft music (classical and mostly English)
Craft Jewelry

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Visual factors Outlet exteriors and interiors, modern furniture,
open and attractive shelf assortments, decent
wall colors and plasma TV providing
information about the products.
Odors Soft aromatic smells which can enchant the
customers
We will convey our message of Style You Deserve online by website advertising that will
contain the primary colors of our outlet designs, 3D images of customized products, graphics,
jingles and product price information. In the near future we’ll also be launching our own website
that will contain above all features with some new features like delivery help services, online
ordering and billing system, product tracking, company information and customer help service.
Promotion Strategy:
Blooms jewelry will establish a marketing strategy that relies upon market specific advertising,
product promotion, and "giveaways" that will establish Blooms jewelry presence in the Fashion
industry.
Our primary objective of promotion is:
 Increase market share
 Increase sales volume and profit
 Establishment of brand
 Attract customers
Promotion Medium
For online
 Promotion through public forms, mailing engines and search engines
 Promotion on B2B2b website (Amazon, eBay)

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 Consumer good websites
For offline
 Print media(newspaper, magazines, hoardings, billboards)
 Electronic media(nation wide)
 Sponsorship of events like award function & music concerts
 Fashion shows
 Endorsement by celebrities
 Issuance of personal magazine
Promotional Theme
Our promotion theme is
“STYLE YOU DESERVE”
Our promotional message is
“You deserve what is best for you, the style, the feeling, so have (claim) it”
Media
The media we will use for our promotion includes:
Exhibitions
Stalls
Online promotion
Pricing Strategy:
 Highly Competitive
 Low Margin of Profit on Locally Made Items
 Higher Prices for the Exclusive Imported Items
 Premium Rates for Customized Products

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Packaging:
Our company’s logo, name and labeling (if required) will be printed on the shopping bags,
covers and boxes of the products.. Beside this Gift packs will also be available.
 Packed in a Velvet Pouch


Organizational Plan
Blooms jewelry, established as a Partnership Company, is Fashion goods and business with
principal offices located in Lahore .The underlying foundation of Blooms jewelry is based upon
the principle of luxury of thoughts and moments of self worth. By purchasing Blooms jewelry
products, our customers will experience the moments of self worth deep with sense of style and
luxury.
Company Ownership
Blooms jewelry is a privately held corporation that is owned by its five founders on the basis of
mutual partnership including:
 Sikandar Hassan CEO
 Farasat Masood Production Director
 Jawad Waseem Marketing Director
 Sadia Rauf Human Resource Director
 Bismillah Business Development/Strategic Alliances
 Nida Chief Operative Office

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Its management philosophy is based upon responsibility, mutual respect, and profitability,
and the founder believes that the company's present and future growth is based upon Excellence.
Management Team:
Mr. Sikandar Hassan (CEO). As the CEO, Mr will report to the Board of Directors and/or be
assisted by a Board of Advisors. He will have overall responsibility for all aspects of the
company, including operations, marketing, strategy, financing, company culture, human
resources, compliance regulations, sales, and public relations. He has most important role is in
setting the strategy and vision for Blooms jewelry. In addition, she will be responsible for
steering the organization in budgets, partnerships, making final decisions on product/service
lines, and industries. She has taken her degree in the MBA with Specialization in Total Quality
Management and Masters in Information Technology. In addition, she has extensive experience
in fashion and design,. She has good management and communication skills.
Mr. Farasat Masood - Production Director. He will be responsible to provide overall
Management of the ongoing Production operations including Inventory Control. She will also be
assisting in creation of efficient processes through hands-on development and training. Mr Faraz
will track quality of all processes through analysis of recorded data and formation of additional
test-point and correlate results with requirements/specifications. He will report or take advice
from the Board of Directors. He has drawn her degree of MBA with specialization in Operation
Management and Lean Systems and is experienced with quality improvement tools and
techniques for a manufacturing environment.
Mr Jawad Waseem -Marketing Director. He will be responsible for research new markets,
creating SWOTS, determining new market channels, contacting follow-ups on sales prospects,
coordinating with marketing groups to facilitate functions and providing status reports to
management. Mr Gulraiz will develop marketing campaigns that can make quite an impact and

31. 31
attain innovation of promotions and campaigns about promotion to establish his company as the
leader in the affiliate marketing industry and to manage and develop partnership promotional and
marketing programs that are designed to build an overwhelming amount of sales and traffic. He
has drawn her degree of MBA with specialization in Marketing and is very good in
communication and management.
Miss Sadia Rauf- Human Resource Director. She will be responsible to maintain and develop
HR policies, ensuring compliance and to contribute the development of corporate HR policies.
And to be responsible for mentoring, guiding and developing them as a second line to the current
position. She will also be working to ensure timely recruitment of required level / quality of
Management staff, other business lines staff, including non-billable staff with appropriate global
approvals, in order to meet business needs, She has drawn her degree in MBA with
specialization in Human Resource Management and has a work experience of almost 2 years.
Miss Bismillah - Business Development/Strategic Alliances Director. She will identify,
evaluates and pursues the strategic and financial prospects of new market opportunities. She will
work close with Miss Bismillah so as to direct the assessment of future markets and be
responsible for coordinating commercial input to specific programs as necessary. He will
establish new strategic partnerships, joint ventures, and alliances, and follow through on all
partnership activity, including the tracking, documenting, and status reporting of all collaboration
along the business development pipeline. . She has a Master of Arts in Computer Resources and
Information Management and a Master of Business Administration. He has considerable
experience in information management/technology and business, systems management and
administration, business procedures documentation and business planning/development.
Miss Nida Nadeem chief operative office she will be performed persons functions of chief
executive office according to given instructions. She will also on the team management and
implementation expand business in nature achieve of goal of industry.

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HelperWorker
Record of
Production
Chief Operating officer
Chief Financial
& Auditofficer
HR and Quality
officer
Marketing officer Production
officer
Deputy
Financialofficer
DeputyHR &
Qualityofficer
Advertisement Supervisor
Salesof Products
Target of
Audience
HR workers
C. E. O

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Management:
 One person will be CEO and Chief CEO
 The chief CEO will be given instruction and Control
 4 person will do work under these persons
 These four will also be followed instructions the position of CEO
 Those persons shall be superior in one or two superior
 Total persons 10 to 16
 Duration Job Time 8 hours
 Over time facility
Its time to think about bringing other high-level managers on board to help you out. You need to
build a senior team that's able to manage all the critical areas of your business to take it to the
next level.
Building your team demands matching jobs to people strengths. That means giving people
responsibilities according to skill level, not based on how close a friend they are, or how closely
related they are to you, or whether you just like their sunny personality. That includes you as
well--don't give yourself an impressive title and job unless you're right for the job. The fact is,
many smart entrepreneurs hire their own boss when they realize their skills lie elsewhere in the
company.
Its natural to try to do as much as possible yourself. It's the most cost-effective, comfortable,
sensible way to do things in the beginning. But as your enterprise grows, you'll find yourself
stretched thinner and thinner. Eventually, you'll find you just can't continue to oversee operations
and sales and accounting and fulfillment and marketing and hope to continue to grow your
business.
When you reach this point its time to think about bringing other high-level managers on board to
help you out. You need to build a senior team that's able to manage all the critical areas of your
business to take it to the next.

34. 34
Critical Risks:
 The paper jewelry cannot be resale.
 Utilization at the once upon.
 Paper jewelry cannot be repaired
 Inflation in this paper jewelry (Expensive Paper plastic sheets)
 No washable in shine
Problems:
 Training and creative person
 Low salary labor
 Less duration as pared to golden jewelry
 Early tear paper
 Very light weight
Assumption:
 The diamond expensive utilization on the paper jewelry
 Some expensive material added for resale
 When you will be used solid with paper then you can be easily repaired
 Awareness about inflation for coming day
 On plastic paper polish should be used who is water assistant
 One month course should free for train person
 Labor should be gave bonus if hard work is very well and giving also a award to person
 Paper must be in plastic for increased duration
 Material solid and mix in paper then you will do very well save from tear
 Beans and parts are used to the decorate

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Financial Plan
This section of the report is regarding the financial plan of the project. With the help of financial
plan we are trying to predict the response of the target market, calculate tentative cost of the
project, what each investor would get by the end of this project and many other finance related
issues.
Estimate Revenue
Based on the market survey conducted with a few people working in this business we learnt that
on average each shop generates. Monthly and it has also come to the knowledge that “demand
for Handmade jewelry has been increasing since past several years since more and more people
want to wear a new design quite frequently without getting hard on their pockets therefore the
frequency of purchasing gold jewelry has decreased considerably while that of Handmade
jewelry has increased manifold which could be gauged by the fact that the traditional gold
jewelers have also added a range of Handmade jewelry products”.
Blooms jewelry’s Financial Plan has the potential of providing expansion of the business, paving
the way for new investments or loans, or changing the way in which the company conducts
business.
Financial objectives are:
 To secure financing from the lender
 Based upon market growth projections, to generate very healthy sales revenues in Years
2013, 2014
 To reinvest profits for market share growth in the Fashion products industry
Financial projections are based upon sales volume at the levels detailed in the sales forecast and
represent, to the best of management's knowledge and belief, the company's expected assets,
liabilities, capital, revenues, and expenses. Furthermore, these projections reflect management's

36. 36
judgment of the expected conditions and the company's expected course of action, given
the financial assumptions.
Projected Cash Flow
Annual cash flow figures are included in the Projected Cash Flow table, with monthly cash flow
projections included in the appendices.
Year 1 Year 2
Cash Received
Cash Sales 2336108 4181491
Cash from Receivables 1832051 3855315
Subtotal Cash from Operations 4168159 8036807
Subtotal Cash Received 4168159 8036807
Expenditures Year 1 Year 2
Cash Spending 536186 614606
Bill Payments 2142044 4090080
Subtotal Spent on Operations 2678230 4704686

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Additional Cash Spent
Long-term Liabilities Principal
Repayment
357789 394027
Dividends 0 378000
Subtotal Cash Spent 2714008 4781889
Net Cash Flow 1454150 3254917
Cash Balance 1780728 5032648
Projected Profit and Loss
Blooms jewelry is in its early stages of development. Therefore, initial projections are based
upon industry statistics, demographics in the Tri-State Area, and on the most important market
segments believed to drive the income statement. As the company matures and gains operational
history, management will track planned versus actual financial figures.
Year 1 Year 2
Sales 4672216 8362983
Direct Cost of Sales 944288 1672597
Shipping/Postage 1160536 209074
Total Cost of Sales 1051908 1881671

38. 38
Gross Margin 2096784 6481312
Expenses
Total Operating Expenses 1386116 1358834
Profit Before Interest and Taxes 2575049 5118620
EBITDA 2578558 5122238
Interest Expense 1402300 1270415
Taxes Incurred 7682784 1531775
Net Profit 1792648 3574141
Net Profit/Sales 38.39% 42.76%
Projected Balance Sheet
The Projected Balance Sheet shows healthy growth of Blooms jewelry’s net worth and strong
financial position.

39. 39
Year 1 Year 2
Assets
Total Current Assets 2418392 6072634
Total Long-term Assets 2533107 2171282
Total Assets 2443721 6094346
Liabilities and Capital Year 1 Year 2
Current Liabilities
Subtotal Current Liabilities 268787 2221645
Long-term Liabilities 399233 461307
Total Liabilities 257021 762952
Total Capital 911538 5327737
Total Liabilities and Capital 2443321 6094349
Net Worth 17911538 3275178

40. 40
CCoonncclluussiioonn
Blooms jewelry competition in the Fashion industry is widely varied. In such a climate, the best
investment opportunities will be awarded to companies that have the ingenuity and creativity to
meet the customers' demands for fashion in an industry driven by economic conditions,
demographic trends, and pricing. The industry has moved from a "buy now, wear later"
consumer to a "buy now, wear now" consumer. Blooms jewelry management has carefully
considered its market, potential customer base.
For Blooms jewelry to achieve status as a fashion symbol, it must secure initial capital. This
capital will be used for start-up costs, to establish a reputable storefront, and to further develop
the business, business infrastructure, internal systems, product development, and extensive
marketing and geographic positioning. Providing that the company is able to acquire its funding
requirements, It should be able to achieve operational success for many years to come.

41. 41
Appendices
Workshops Classes:
 Human Resources Management
 Finance
 Marketing
Books Entrepreneurship:
 Edition 7
 Robert Hisrich
 Michael Peters
 Dean Shepherd
Research Web Sites:
www.google.com
www.scribd.com
www.entrepreneurship.com
www.wikipedia.com
Knowledge Gain:
Contents lines pages
Utilization Dictionary
Ask from teachers after taken workshop classes

42. 42
Add

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