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hindustan unilever limited

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hindustan unilever limited

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hindustan unilever limited

  1. 1. Presented By : MBA Group B
  2. 2. LOGO
  3. 3.  ESTAB LISHED: 1933  TYPE : PUBLIC COMPANY  INDUSTRY : CONSUMER GOODS.  HEADQUARTERS : MUMBAI ,MAHARASHTRA,INDIA.  KEY PEOPLE : HARISH MANWANI(CHAIRMAN) SANJIV MEHTA(MD & CEO )  PRODUCTS : BEVERAGES,FOODS,CLEANING AGENTS PERSONAL CARE AND WATER PURIFIERS.  REVENUE : INR 31,425 crores (US$5.2billion) (2015-2016)  NET INCOME : 4,928 crore (US$672 million) (2015-2016)  NO. OF EMPLOYESS : 18,000 (2016)  WEBSITE : www.hul.co.in
  4. 4.  Hindustan Unilever Limited (HUL) is the largest FMCG company in India.  It is owned by the British-Dutch company “Unilever and has about 62% majority stake in Hindustan Unilever Limited .  Its products include foods, beverages, cleaning agents and personal care products.  It is headquartered in Mumbai, Maharashtra, India.  Hindustan Unilever Limited has over 35 brands spanning 20 distinct categories.  As per Nielsen market research data , two out of three Indians use HUL products.  A heritage of over 80 years in India.
  5. 5.  Hindustan Unilever Limited was established in 1933 as Lever Brothers India limited by Lever Brothers.  In 1956, it became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers , Hindustan Vanaspati Mfg. Co. Ltd and United Traders Ltd.  The company was renamed in June 2007 as Hindustan Unilever Limited.”
  6. 6.  Board Of Directors Mr. P. B. Balaji (46) joined the Company as a Management Trainee in May 1993 . Mr. Harish Manwani (62) assumed charge as the Non-Executive Chairman of the Company with effect from 1st July, 2005. Mr. Sanjiv Mehta (56) joined the Board of the Company in October 2013. Mr. Pradeep Banerjee (57) joined the Company as a Management Trainee in 1980.
  7. 7.  MERGERS :  The FIRSTWHILE TATA OIL MILLS COMPANY(TOMCO) IN 1ST APRIL,1993  BROOKE BOND LIPTON INDIA LIMITED(NNIL) IN 1ST JANUARY , 1996  POND’S (INDIA) LIMITED IN, 1998
  8. 8.  BROOKE BOND  LIPTON  POND’S (INDIA) LIMITED  LAKME LIMITED  MODERN FOODS  INDULEKHA OF MOSONS EXTRACTIONS PVT LTD.
  9. 9.  HUL JUNE QUARTER NET PROFIT IS 11.74 BILLION RUPEES;  JUNE – QUARTER NET SALES FROM OPERATIONS 79.88 BILLION RUPEES.
  10. 10.  PUSHING CONSUMER FOR MORE USAGE .  HIGHLIGHTING BENEFITS.  BIGGER, BETTER AND FASTER INNOVATIONS.  COMPELLING COMMUNICATION.  FOCUS ON RURAL AREA.  CHARM OF STARS.
  11. 11.  HUL is the marketer leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products.  The company has a distribution channel of 6.4 million outlets and owns 35 major Indian brands. Its brands include :
  12. 12.  Water Purifier brand  Personal Care brand  Food and Drink brand  Home Care brand
  13. 13.  HUL brands  Pears  Dove  Hamam  Liril  Lux  Rexona  Lifebuoy  Competitors brands  Santoor  Savlon  Margo  Camay  Cinthol  Patanjali  Dettol  Godrej no.1
  14. 14.  Sunsilk  Clinic Plus  Dove  Competitors brand  Head & Shoulder  L’Oreal  Garnier HUL brands
  15. 15.  Hul brands  Surf Excel  Wheel  Rin  Competitors brand  Ariel  Nirma  Tide
  16. 16.  Hul Brands  Pepsodent  Close Up  Competitors brand  Colgate  Dabur Red  Anchor  Patanjali
  17. 17.  Mercury Pollution  Skin lightning creams  Triclosan  EMPLOYEES PROTEST OUTSIDE HINDUSTAN UNILEVER HEAD OFFICE.
  18. 18. • HUL is committed to operate and grow its business in a socially responsible way. • Our vision is to grow our business whilst reducing the environmental impact of our operations and increasing our positive social impact.
  19. 19.  Providing education on health and hygiene.  Women empowerment.  Water management.  Rehabilitation of special or underprivileged children.  Care for the destitute and HIV-positive.  Rural development.  Plays activate role in natural calamities.
  20. 20.  THE PROJECT SHAKTI  SWACHH AADAT SWACHH BHARAT  HAND WASHING BEHAVIOUR CHANGE PROGRAMME
  21. 21.  Hindustan Unilever Limited is a most admired FMCG company of India.  HUL has market share of 36% in India.  Strong marketing strategies.  Touches the life of every 2 out of 3 Indians.  Deals in wide range of product.
  22. 22.  Strong parentage company  Unmatched distribution network.  CSR  Wide range of products.  Strong Brand Image  Innovation and R&D strength.  Huge market  Increasing purchasing power  New mergers and acquisitions.  Competition from other FMCG companies.  Unbranded and local products.  High cost.  Poor pricing policy.  Not focus on upper class population.  STRENGTHS  WEAKNESSES  THREATS  OPPORTUNITIES

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