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Wirausaha dan Bentuk
         Perusahaan
      Kelas Pengantar Bisnis
           Fakultas Ekonomi
      Universitas Padjadjaran
                    Bandung

                                1
Bill Gates




             2
ENTREPRENEU
                     R



     SESEORANG YANG MEMPUNYAI
  KREATIVITAS SUATU BISNIS BARU
          DALAM MENGHADAPI
      RESIKO DAN KETIDAKPASTIAN
 YANG BERTUJUAN UNTUK PENCAPAIAN
    LABA DAN PERTUMBUHAN USAHA
            BERDASARKAN
         IDENTIFIKASI PELUANG
DAN MENDAYAGUNAKAN SUMBER-SUMBER
 SERTA MEMODALI PELUANG TERSEBUT
                                   3
CIRI-CIRI ENTREPRENEUR
 MEMPUNYAI  HASRAT UNTUK SELALU
  BERTANGGUNG JAWAB BISNIS DAN
  SOSIAL
 KOMITMEN TERHADAP TUGAS
 MEMILIH RESIKO YANG MODERAT
 MERAHASIAKAN KEMAMPUAN UNTUK
  SUKSES
 CEPAT MELIHAT PELUANG



                                   4
CIRI-CIRI ENTREPRENEUR 2
 ORIENTASI  KE MASA DEPAN
 SELALU MELIHAT KEMBALI PRESTASI
  MASA LALU
 SIKAP HAUS TERHADAP “MONEY”

 SKILL DALAM ORGANISASI

 TOLERANSI TERHADAP AMBISI

 FLEKSIBILITAS TINGGI



                                    5
USAHA KECIL



D    ONE MAN ENTERPRISE
E
V
E      FAMILY ENTERPRISE
L
O
P   SMALL SCALE ENTERPRISE
M
E
N
T
    MEDIUM SCALE ENTERPRISE


    BIG SCALE ENTERPRISE      6
Factors Affecting the Choice
 Tax considerations
 Liability exposure

 Start-up capital requirements

 Control

 Business goals

 Management succession
  plans
 Cost of formation
Major Forms of
         Ownership
 Sole  Proprietorship
 Partnership

 Corporation

 S Corporation

 Limited Liability Company

 Joint Venture
Advantages of the Sole
   Proprietorship
 Simple   to create
 Least costly form to begin

 Profit incentive

 Total decision making authority

 No special legal restrictions

 Easy to discontinue
Disadvantages of the Sole
Proprietorship

 Unlimited personal liability
 Limited skills and capabilities

 Feeling of isolation

 Limited access to capital

 Lack of continuity
Ownership
Requirements   Tax Treatment       Liability
One owner      Income and losses   Unlimited
               “pass through” to   personal liability
               owner and are
               taxed at personal
               rates
Advantages                        Drawbacks
  Low start-up costs                Unlimited personal liability
  Freedom from most                 Personal finances at risk
  regulations                       Miss out on all kinds of
  Owner has direct control          business tax deductions
  All profits go to owner           Total responsibility
  Easy to go out of business if     May be more difficult to raise
  necessary                         financing
Advantages of the Partnership
   Easy   to establish
   Complementary skills of partners

   Division of profits

   Larger pool of capital

   Ability to attract limited partners

   Little government regulation

   Flexibility

   Taxation
Disadvantages of the
Partnership
 Unlimited   liability of at least one partner
 Capital accumulation

 Difficulty in disposing of partnership interest

 Lack of continuity

 Potential for personality and authority
  conflicts
Types of Partners
 General    partners
    Take an active role in managing a business.
    Have unlimited liability for the partnership’s debts.
 Limited   partners
    Cannot participate in the day-to-day management
     of a company.
    Have limited liability for the partnership’s debts.
Ownership
Requirements   Tax Treatment           Liability
Two or more    Income and losses       Unlimited
owners         “pass through” to       personal liability;
               partners and are        Personal assets
               taxed at personal       of partners are
               rates; flexibility in   at risk
               profit-loss
               allocations to
               partners
Advantages                    Drawbacks
  Ease of formation             Unlimited personal liability
  Pooled talent                 Divided authority and
  Pooled resources              decisions
  Somewhat easier access to     Potential for conflict
  financing                     Continuity of transfer of
  Some tax benefits             ownership
Types of Corporations
 Domestic   – a corporation doing business in
  the state in which it is incorporated.
 Foreign – a corporation doing business in a
  state other than the state in which it is
  incorporated.
 Alien – a corporation formed in another
  country but doing business in the United
  States.
Advantages of the
    Corporation
 Limited   liability of stockholders
 Ability to attract capital

 Ability to continue indefinitely

 Transferable ownership
Disadvantages of the
Corporation

 Cost  and time of incorporating
 “Double taxation”

 Potential for diminished managerial
  incentives
 Legal requirements and regulatory “red
  tape”
 Potential loss of control by founder(s)
Ownership
Requirements         Tax Treatment         Liability
Unlimited number     Dividend income is    Limited
of shareholders;     taxed at corporate
no limits on types   and personal
of stock or voting
arrangements         shareholder levels;
                     losses and
                     deductions are
                     corporate
Advantages                     Drawbacks
  Limited liability              Expensive to set up
  Transferable ownership         Closely regulated
  Continuous existence           Double taxation
  Easier access to resources     Extensive record keeping
                                 Charter restrictions
S Corporation

 No different from any other corporation from a
  legal perspective.
 For tax purposes, however, an S corporation
  is taxed like a partnership, passing all of its
  profits (or losses) through to individual
  shareholders.
 To elect “S” status, all shareholders must
  consent, and the corporation must file with
  the IRS within the first 75 days of its tax year.
Ownership
Requirements         Tax Treatment          Liability
Up to 75             Income and losses      Limited
shareholders; no     “pass through” to
limits on types of   partners and are
stock or voting
arrangements         taxed at personal
                     rate; flexibility in
                     profit-loss
                     allocations to
                     partners
Advantages                      Drawbacks
  Easy to set up                  Must meet certain
  Enjoy limited liability         requirements
  protection and tax benefits     May limit future financing
  of partnership                  options
  Can have a tax-exempt
  entity as a shareholder
Articles of Incorporation
Elements to Include:
   Company name
   Business purpose
   Names and addresses of incorporators
   Names and addresses of initial officers and directors
   Address of corporation’s home office
   Capital required at time of incorporation
   Capital stock to be authorized
   Corporate bylaws
   Corporation’s time horizon
   Other pertinent miscellaneous information
The Franchising Boom!!!
 Sales of $1 trillion in virtually every
  product or service imaginable.          Boom!
 More than 4,500 franchisers operating
  some 600,000 outlets worldwide.
 Franchise sales account for 44% of
  total retail sales.
 A new franchise opens somewhere in
  the world every six-and-a-half
  minutes.
Types of
         Franchising
 Tradename

 Product   distribution
 Pure
     (or Comprehensive or Business
 Format)
Benefits of Franchising
  Management training and support
  Brand name appeal

  Standardized quality of goods and
   services
  National advertising program

  Financial assistance

  Proven products and business formats

  Centralized buying power

  Site selection and territorial protection

  Greater chance for success
Drawbacks of Franchising
      Franchise fees and profit sharing
      Strict adherence to standardized
       operations
      Restrictions on purchasing

      Limited product line

      Unsatisfactory training programs

      Market saturation

      Less freedom
Ten Myths of Franchising
1. Franchising is the safest way to go into business
     because franchises never fail.
2. I’ll be able to open my franchise for less money
     than the franchiser estimates.
3. The bigger the franchise organization, the more
     successful I’ll be.
4. I’ll use 80 percent of the franchiser’s business
     system, but I’ll improve upon it by substituting
     my experience and know-how.
Ten Myths of Franchising
                     (continued)

5. All franchises are the same.
6. I don’t have to be a hands-on manager. I can be
     an absentee owner and still be very
     successful.
7. Anyone can be a satisfied, successful franchise
     owner.
Ten Myths of Franchising
                     (concluded)

8. Franchising is the cheapest way to get into
    business for yourself.
9. The franchiser will solve my business problems
    for me; after all, that’s why I pay an ongoing
    royalty fee.
10. Once I open my franchise, I’ll be able to run
    things the way I want to.
Detecting Dishonest Franchisers
    Claims that the contract is “standard; no need to
     read it.”
    Failure to provide a copy of the required
     disclosure documents.
    Marginally successful prototype or no prototype.
    Poorly prepared operations manual.
    Promises of future earnings with no
     documentation.
    High franchisee turnover or termination rate.
    Unusual amount of litigation by franchisees.
Detecting Dishonest
Franchisers
                      (continued)
   Attempts to discourage your attorney from
    evaluating the contract before signing it.
   No written documentation.
   A high pressure sale.
   Claims to be exempt from federal disclosure laws.
   “Get rich quick” schemes, promising huge profits
    with minimal effort.
   Reluctance to provide a list of existing
    franchisees.
   Evasive, vague answers to your questions.
The Right Way to Buy a
Franchise
 Evaluate yourself – What do you like and
  dislike?
 Research your market.
 Consider your franchise options.
 Get a copy of the franchiser’s Uniform
  Franchise Offering Circular (UFOC) and read
  it.
 Talk to existing franchisees.
 Ask the franchiser some tough questions.
 Make your choice.
Factors That Make a Franchise
Appealing
 Unique   concept or marketing approach
 Profitability

 Registered trademark

 Business system that works

 Solid training program

 Affordability

 Positive relationship with franchisees
Trends Shaping Franchising
 Changing face of franchisees
 International opportunities

 Smaller, nontraditional locations

 Conversion franchising

 Multiple-unit franchising

 Master franchising

 Piggybacking (Combination franchising)

 Serving baby boomers
Ownership
Requirements   Tax Treatment           Liability
Two or more    Income and losses       Limited, although
owners         “pass through” to       one partner must
               partners and are        retain unlimited
               taxed at personal       liability
               rates; flexibility in
               profit-loss
               allocations to
               partners
Advantages                      Drawbacks
  Good way to acquire capital     Cost and complexity of
  from limited partners           forming can be high
                                  Limited partners cannot
                                  participate in management of
                                  business without losing
                                  liability protection

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Wirausaha dan bentuk perusahaan

  • 1. Wirausaha dan Bentuk Perusahaan Kelas Pengantar Bisnis Fakultas Ekonomi Universitas Padjadjaran Bandung 1
  • 3. ENTREPRENEU R SESEORANG YANG MEMPUNYAI KREATIVITAS SUATU BISNIS BARU DALAM MENGHADAPI RESIKO DAN KETIDAKPASTIAN YANG BERTUJUAN UNTUK PENCAPAIAN LABA DAN PERTUMBUHAN USAHA BERDASARKAN IDENTIFIKASI PELUANG DAN MENDAYAGUNAKAN SUMBER-SUMBER SERTA MEMODALI PELUANG TERSEBUT 3
  • 4. CIRI-CIRI ENTREPRENEUR  MEMPUNYAI HASRAT UNTUK SELALU BERTANGGUNG JAWAB BISNIS DAN SOSIAL  KOMITMEN TERHADAP TUGAS  MEMILIH RESIKO YANG MODERAT  MERAHASIAKAN KEMAMPUAN UNTUK SUKSES  CEPAT MELIHAT PELUANG 4
  • 5. CIRI-CIRI ENTREPRENEUR 2  ORIENTASI KE MASA DEPAN  SELALU MELIHAT KEMBALI PRESTASI MASA LALU  SIKAP HAUS TERHADAP “MONEY”  SKILL DALAM ORGANISASI  TOLERANSI TERHADAP AMBISI  FLEKSIBILITAS TINGGI 5
  • 6. USAHA KECIL D ONE MAN ENTERPRISE E V E FAMILY ENTERPRISE L O P SMALL SCALE ENTERPRISE M E N T MEDIUM SCALE ENTERPRISE BIG SCALE ENTERPRISE 6
  • 7. Factors Affecting the Choice  Tax considerations  Liability exposure  Start-up capital requirements  Control  Business goals  Management succession plans  Cost of formation
  • 8. Major Forms of Ownership  Sole Proprietorship  Partnership  Corporation  S Corporation  Limited Liability Company  Joint Venture
  • 9. Advantages of the Sole Proprietorship  Simple to create  Least costly form to begin  Profit incentive  Total decision making authority  No special legal restrictions  Easy to discontinue
  • 10. Disadvantages of the Sole Proprietorship  Unlimited personal liability  Limited skills and capabilities  Feeling of isolation  Limited access to capital  Lack of continuity
  • 11. Ownership Requirements Tax Treatment Liability One owner Income and losses Unlimited “pass through” to personal liability owner and are taxed at personal rates
  • 12. Advantages Drawbacks Low start-up costs Unlimited personal liability Freedom from most Personal finances at risk regulations Miss out on all kinds of Owner has direct control business tax deductions All profits go to owner Total responsibility Easy to go out of business if May be more difficult to raise necessary financing
  • 13. Advantages of the Partnership  Easy to establish  Complementary skills of partners  Division of profits  Larger pool of capital  Ability to attract limited partners  Little government regulation  Flexibility  Taxation
  • 14. Disadvantages of the Partnership  Unlimited liability of at least one partner  Capital accumulation  Difficulty in disposing of partnership interest  Lack of continuity  Potential for personality and authority conflicts
  • 15. Types of Partners  General partners  Take an active role in managing a business.  Have unlimited liability for the partnership’s debts.  Limited partners  Cannot participate in the day-to-day management of a company.  Have limited liability for the partnership’s debts.
  • 16. Ownership Requirements Tax Treatment Liability Two or more Income and losses Unlimited owners “pass through” to personal liability; partners and are Personal assets taxed at personal of partners are rates; flexibility in at risk profit-loss allocations to partners
  • 17. Advantages Drawbacks Ease of formation Unlimited personal liability Pooled talent Divided authority and Pooled resources decisions Somewhat easier access to Potential for conflict financing Continuity of transfer of Some tax benefits ownership
  • 18. Types of Corporations  Domestic – a corporation doing business in the state in which it is incorporated.  Foreign – a corporation doing business in a state other than the state in which it is incorporated.  Alien – a corporation formed in another country but doing business in the United States.
  • 19. Advantages of the Corporation  Limited liability of stockholders  Ability to attract capital  Ability to continue indefinitely  Transferable ownership
  • 20. Disadvantages of the Corporation  Cost and time of incorporating  “Double taxation”  Potential for diminished managerial incentives  Legal requirements and regulatory “red tape”  Potential loss of control by founder(s)
  • 21. Ownership Requirements Tax Treatment Liability Unlimited number Dividend income is Limited of shareholders; taxed at corporate no limits on types and personal of stock or voting arrangements shareholder levels; losses and deductions are corporate
  • 22. Advantages Drawbacks Limited liability Expensive to set up Transferable ownership Closely regulated Continuous existence Double taxation Easier access to resources Extensive record keeping Charter restrictions
  • 23. S Corporation  No different from any other corporation from a legal perspective.  For tax purposes, however, an S corporation is taxed like a partnership, passing all of its profits (or losses) through to individual shareholders.  To elect “S” status, all shareholders must consent, and the corporation must file with the IRS within the first 75 days of its tax year.
  • 24. Ownership Requirements Tax Treatment Liability Up to 75 Income and losses Limited shareholders; no “pass through” to limits on types of partners and are stock or voting arrangements taxed at personal rate; flexibility in profit-loss allocations to partners
  • 25. Advantages Drawbacks Easy to set up Must meet certain Enjoy limited liability requirements protection and tax benefits May limit future financing of partnership options Can have a tax-exempt entity as a shareholder
  • 26. Articles of Incorporation Elements to Include: Company name Business purpose Names and addresses of incorporators Names and addresses of initial officers and directors Address of corporation’s home office Capital required at time of incorporation Capital stock to be authorized Corporate bylaws Corporation’s time horizon Other pertinent miscellaneous information
  • 27. The Franchising Boom!!!  Sales of $1 trillion in virtually every product or service imaginable. Boom!  More than 4,500 franchisers operating some 600,000 outlets worldwide.  Franchise sales account for 44% of total retail sales.  A new franchise opens somewhere in the world every six-and-a-half minutes.
  • 28. Types of Franchising  Tradename  Product distribution  Pure (or Comprehensive or Business Format)
  • 29. Benefits of Franchising  Management training and support  Brand name appeal  Standardized quality of goods and services  National advertising program  Financial assistance  Proven products and business formats  Centralized buying power  Site selection and territorial protection  Greater chance for success
  • 30. Drawbacks of Franchising  Franchise fees and profit sharing  Strict adherence to standardized operations  Restrictions on purchasing  Limited product line  Unsatisfactory training programs  Market saturation  Less freedom
  • 31. Ten Myths of Franchising 1. Franchising is the safest way to go into business because franchises never fail. 2. I’ll be able to open my franchise for less money than the franchiser estimates. 3. The bigger the franchise organization, the more successful I’ll be. 4. I’ll use 80 percent of the franchiser’s business system, but I’ll improve upon it by substituting my experience and know-how.
  • 32. Ten Myths of Franchising (continued) 5. All franchises are the same. 6. I don’t have to be a hands-on manager. I can be an absentee owner and still be very successful. 7. Anyone can be a satisfied, successful franchise owner.
  • 33. Ten Myths of Franchising (concluded) 8. Franchising is the cheapest way to get into business for yourself. 9. The franchiser will solve my business problems for me; after all, that’s why I pay an ongoing royalty fee. 10. Once I open my franchise, I’ll be able to run things the way I want to.
  • 34. Detecting Dishonest Franchisers  Claims that the contract is “standard; no need to read it.”  Failure to provide a copy of the required disclosure documents.  Marginally successful prototype or no prototype.  Poorly prepared operations manual.  Promises of future earnings with no documentation.  High franchisee turnover or termination rate.  Unusual amount of litigation by franchisees.
  • 35. Detecting Dishonest Franchisers (continued)  Attempts to discourage your attorney from evaluating the contract before signing it.  No written documentation.  A high pressure sale.  Claims to be exempt from federal disclosure laws.  “Get rich quick” schemes, promising huge profits with minimal effort.  Reluctance to provide a list of existing franchisees.  Evasive, vague answers to your questions.
  • 36. The Right Way to Buy a Franchise  Evaluate yourself – What do you like and dislike?  Research your market.  Consider your franchise options.  Get a copy of the franchiser’s Uniform Franchise Offering Circular (UFOC) and read it.  Talk to existing franchisees.  Ask the franchiser some tough questions.  Make your choice.
  • 37. Factors That Make a Franchise Appealing  Unique concept or marketing approach  Profitability  Registered trademark  Business system that works  Solid training program  Affordability  Positive relationship with franchisees
  • 38. Trends Shaping Franchising  Changing face of franchisees  International opportunities  Smaller, nontraditional locations  Conversion franchising  Multiple-unit franchising  Master franchising  Piggybacking (Combination franchising)  Serving baby boomers
  • 39. Ownership Requirements Tax Treatment Liability Two or more Income and losses Limited, although owners “pass through” to one partner must partners and are retain unlimited taxed at personal liability rates; flexibility in profit-loss allocations to partners
  • 40. Advantages Drawbacks Good way to acquire capital Cost and complexity of from limited partners forming can be high Limited partners cannot participate in management of business without losing liability protection