The document announces and summarizes details for the upcoming B2B Marketing Summit 2016. The summit will be held at a new, larger venue that can host 850 people. It will feature keynote speakers from industries like marketing and finance. Attendees will be able to choose from six streams covering topics like multichannel marketing, insights, social media, content, engagement, and technology. The summit also includes a competition for attendees to pitch new ideas that could disrupt the B2B marketing industry.

2. THE B2B MARKETING
SUMMIT 2016 IS COMING!

3. Bigger and better than ever, this year’s summit is a
chance for the best and brightest in B2B marketing
to meet, connect and get their fix of insight and
inspiration.

4. This year we’ve moved into a new, more spacious
home – the Business Design Centre. And that
means we’ll be able to host 850 people, allowing
for even more cross-pollination of ideas.

5. A big stage demands big name speakers. And our
keynotes certainly fit the bill.
As well as hearing from marketing experts such as
Joe Pullizzi and Carlos Hidalgo, we’ll be also joined
by speakers with experience in finance such as
Cara O’Nions of Vocalink

6. With a raft of talents from various different
industries attending, we’ve been sure to make
sure all tastes are catered for…

7. We’ve created six streams, allowing all our
delegates to curate their own experience and
make it as valuable as possible.
Aside from events on the mainstage, there will
be streams on:
• Multichannel
• Insight
• Social
• Content
• Engagement
• Technology

8. On top of this we’ll also be running a specialist B2B
Leaders stream. Directed at our C-suite delegates,
it’ll be invaluable to those taking a board-level view
of the summit’s central topics.

9. As for our other streams,
here’s what you can expect...

10. Multichannel
In this era, no one channel ever owns the
conversation. Indeed, with most of us consuming
content on multiple screens at once – even owning
an audience’s attention is a challenge.
Which is all the more reason to ensure your
message is carried through the right mix
of mediums.
You may be particularly interested to hear Gail
Baillie of Standard Life on The Rise of Fusion
Marketing.

11. Insight
If you don’t know, you can’t act. This stream is all
about finding innovative new ways to getting the
information that leads to sound decision-making
and opens up new possibilities.
Alex Naylor of Barclaycard, for instance,
will be exploring the growing role of people-
to-people marketing.

12. Social
If you want to have your say (or just listen to your
audience have theirs) you need to be part of the
conversation. Our social stream is dedicated to
making more of the platforms at your disposal.
Marissa Pick of the CFA institute will be among the
voices lending us the benefit of their expertise on
the topic.

13. Content
The role content plays in marketing, and the
approach businesses take in producing it continues
to evolve – but the old maxim still rings true:
content is king.
In this stream you’ll learn how to ensure what you
produce is meaningful and effective.

14. Engagement
Once you’ve captured an audiences attention, the
way you go about interacting with them can make
or brake your campaign. The engagement stream is
all about securing the former and dodging the latter.

15. Technology
We’re being furnished with an ever-increasing
arsenal of weapons to help us get our message
across. But it takes the human traits of good
judgment and inventiveness to make them effective.
Throughout the summit we’ll be running hands on
demonstrations of how you can use new tools to
solve old problems.

16. The RE:FRESH Competition
It’s not all about the speakers, of course. We
want you to have your say on how you see things
developing in the world of B2B marketing. If you’ve
got an idea that you think could shake up the
industry, be it and app or a festival – let us know.
You can explain your idea in any form you like, from
an explanatory video to a SlideShare like this one...

17. A winner will be picked on the day by our panel
of experts. They’ll receive tickets to the B2B
Awards in November and will have their idea
showcased in B2B Marketing magazine, as well
as at the summit itself.
To enter, email your entry to
events@b2bmarketing.com by the 10th of June

18. So there we have it.
It’s going to be an incredible event –
one we’re sure you’ll not want to miss.
To reserve your place visit:
www.eiseverywhere.com