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2018 september

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MD ONLINE AUDIENCE STUDY REPORT. SEPTEMBER 2018

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2018 september

  1. 1. SEPTEMBER 2018 ONLINE AUDIENCE STUDY REPORT .MD INTERNET POPULATION - 1 840 020
  2. 2. 47% 53% SMTAI // SEPTEMBER 2018 SEX AUDIENCE COMPOSITION 74% 67% 64% 63% 62% 62% 58% 57% 57% 56% 56% 55% 55% 54% 54% 54% 53% 52% 50% 48% 47% 46% 46% 46% 44% 44% 44% 44% 43% 43% 41% 40% 37% 32% 26% 33% 36% 37% 38% 38% 42% 43% 43% 44% 44% 45% 45% 46% 46% 46% 47% 48% 50% 52% 53% 54% 54% 54% 56% 56% 56% 56% 57% 57% 59% 60% 63% 68% mamaplus.md ea.md unica.md diez.md perfecte.md megogo.net ok.ru esp.md rutube.ru agora.md protv.md play.md md.mail.ru ivi.ru moldovenii.md timpul.md Internet mama.md zdg.md europalibera.org noi.md kp.md unimedia.md sputnik.md forum.md rise.md 999.md newsmaker.md point.md anticoruptie.md altfel.md deschide.md ria.ru sporter.md
  3. 3. SEX PAGE VIEW COMPOSITION 49%51% SMTAI // SEPTEMBER 2018 78% 78% 73% 70% 69% 68% 66% 63% 61% 61% 57% 55% 55% 54% 51% 49% 47% 43% 41% 40% 37% 37% 36% 35% 35% 34% 33% 30% 29% 25% 25% 19% 18% 10% 22% 22% 27% 30% 31% 32% 34% 37% 39% 39% 43% 45% 45% 46% 49% 51% 53% 57% 59% 60% 63% 63% 64% 65% 65% 66% 67% 70% 71% 75% 75% 81% 82% 90% mama.md perfecte.md mamaplus.md diez.md ea.md unica.md megogo.net rutube.ru ok.ru kp.md protv.md md.mail.ru noi.md ivi.ru Internet moldovenii.md agora.md anticoruptie.md rise.md zdg.md ria.ru sputnik.md unimedia.md altfel.md 999.md esp.md point.md forum.md timpul.md sporter.md play.md newsmaker.md europalibera.org deschide.md
  4. 4. SEX TIME COMPOSITION SMTAI // SEPTEMBER 2018 46% 54% 78% 77% 76% 74% 70% 70% 66% 66% 64% 61% 59% 54% 54% 46% 41% 39% 39% 38% 36% 35% 34% 31% 31% 25% 25% 21% 20% 19% 17% 12% 8% 7% 6% 4% 22% 23% 24% 26% 30% 30% 34% 34% 36% 39% 41% 46% 46% 54% 59% 61% 61% 62% 64% 65% 66% 69% 69% 75% 75% 79% 80% 81% 83% 88% 92% 93% 94% 96% noi.md mama.md perfecte.md mamaplus.md megogo.net diez.md unica.md kp.md rutube.ru ok.ru protv.md Internet md.mail.ru ea.md zdg.md ria.ru ivi.ru agora.md unimedia.md 999.md sputnik.md point.md moldovenii.md sporter.md anticoruptie.md altfel.md esp.md timpul.md newsmaker.md rise.md forum.md play.md europalibera.org deschide.md
  5. 5. AGE AUDIENCE COMPOSITION 9% 23% 21% 16% 31% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // SEPTEMBER 2018 22% 19% 18% 16% 16% 14% 13% 12% 10% 9% 9% 8% 6% 5% 5% 5% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 10% 25% 35% 31% 28% 31% 16% 16% 25% 21% 23% 15% 26% 10% 26% 12% 28% 17% 11% 20% 19% 28% 16% 26% 5% 17% 11% 28% 25% 25% 14% 18% 18% 16% 20% 22% 12% 23% 23% 20% 25% 15% 20% 20% 21% 33% 25% 10% 25% 20% 30% 16% 8% 24% 26% 24% 19% 26% 6% 22% 11% 29% 21% 38% 25% 14% 17% 18% 10% 13% 14% 16% 14% 13% 13% 8% 16% 17% 16% 26% 18% 17% 13% 17% 16% 14% 21% 14% 18% 16% 14% 16% 13% 20% 15% 13% 7% 16% 15% 13% 23% 22% 38% 21% 21% 14% 20% 22% 33% 49% 29% 33% 31% 18% 25% 57% 31% 46% 22% 49% 56% 38% 33% 28% 46% 29% 72% 38% 60% 28% 45% 19% 45% 54% 42% 43% europalibera.org diez.md megogo.net rutube.ru ivi.ru ea.md timpul.md moldovenii.md ok.ru md.mail.ru Internet forum.md 999.md sputnik.md protv.md altfel.md mama.md zdg.md kp.md rise.md unica.md agora.md unimedia.md perfecte.md ria.ru point.md noi.md mamaplus.md anticoruptie.md sporter.md newsmaker.md deschide.md esp.md play.md
  6. 6. AGE PAGE VIEW COMPOSITION 6% 21% 23% 17% 33% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // SEPTEMBER 2018 40% 21% 18% 12% 9% 9% 8% 8% 6% 5% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 0% 32% 36% 37% 9% 47% 19% 24% 14% 21% 20% 5% 13% 30% 3% 31% 5% 16% 31% 8% 22% 10% 6% 30% 25% 15% 19% 4% 60% 19% 5% 9% 10% 3% 27% 12% 10% 15% 4% 15% 18% 16% 21% 23% 25% 28% 17% 33% 11% 28% 8% 25% 41% 8% 26% 29% 14% 25% 50% 13% 39% 5% 17% 25% 7% 33% 5% 50% 15% 7% 16% 25% 11% 16% 19% 16% 9% 17% 9% 24% 17% 14% 5% 8% 9% 45% 9% 28% 26% 6% 16% 10% 11% 10% 12% 6% 9% 14% 8% 9% 19% 31% 11% 8% 17% 5% 65% 13% 35% 36% 48% 34% 41% 38% 50% 20% 78% 29% 75% 11% 17% 54% 24% 54% 63% 33% 13% 60% 29% 84% 13% 41% 79% 48% 65% 16% 47% diez.md megogo.net rutube.ru ria.ru ea.md ok.ru ivi.ru moldovenii.md Internet protv.md altfel.md md.mail.ru 999.md europalibera.org perfecte.md timpul.md forum.md mamaplus.md sputnik.md rise.md unica.md unimedia.md anticoruptie.md sporter.md zdg.md agora.md noi.md mama.md point.md deschide.md newsmaker.md kp.md esp.md play.md
  7. 7. AGE TIME COMPOSITION 7% 18% 20% 18% 37% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // JUNE 2018 37% 27% 25% 15% 11% 9% 9% 8% 7% 4% 4% 4% 4% 3% 3% 2% 2% 2% 39% 8% 21% 44% 23% 31% 18% 27% 18% 21% 28% 12% 4% 9% 4% 24% 55% 27% 16% 4% 21% 9% 4% 10% 36% 1% 13% 9% 37% 32% 10% 10% 3% 9% 11% 47% 10% 18% 13% 20% 24% 32% 18% 26% 29% 7% 14% 11% 22% 32% 36% 6% 26% 40% 8% 2% 3% 37% 41% 67% 7% 5% 53% 15% 22% 9% 7% 24% 27% 11% 31% 19% 21% 18% 8% 16% 19% 3% 33% 30% 16% 3% 7% 9% 9% 5% 14% 8% 11% 3% 4% 6% 27% 75% 13% 3% 35% 5% 56% 22% 3% 8% 19% 37% 31% 37% 43% 21% 47% 64% 34% 52% 64% 59% 15% 31% 39% 84% 39% 42% 77% 95% 94% 49% 17% 5% 5% 73% 7% 52% 33% diez.md ria.ru megogo.net rutube.ru mamaplus.md ea.md ok.ru ivi.ru Internet protv.md 999.md md.mail.ru unica.md altfel.md sputnik.md unimedia.md zdg.md mama.md perfecte.md agora.md timpul.md point.md newsmaker.md deschide.md noi.md europalibera.org moldovenii.md anticoruptie.md esp.md forum.md kp.md sporter.md play.md rise.md
  8. 8. EDUCATION AUDIENCE COMPOSITION 37% 8% 19% 23% 13% University College Lyceum Specialized Middle SMTAI // SEPTEMBER 2018 3% 11% 6% 2% 3% 3% 5% 7% 8% 8% 11% 7% 12% 8% 8% 15% 9% 11% 10% 12% 11% 15% 9% 13% 16% 11% 14% 15% 15% 14% 16% 3% 4% 9% 10% 7% 14% 8% 13% 15% 9% 9% 8% 10% 12% 11% 16% 13% 17% 17% 20% 20% 7% 17% 20% 20% 22% 23% 22% 15% 19% 27% 30% 9% 6% 9% 12% 11% 15% 11% 15% 13% 13% 9% 17% 18% 21% 12% 21% 13% 12% 13% 11% 9% 32% 6% 19% 13% 4% 18% 17% 27% 30% 24% 20% 2% 2% 3% 2% 3% 9% 3% 3% 9% 4% 8% 6% 8% 9% 21% 10% 2% 15% 5% 9% 12% 8% 9% 14% 10% 9% 9% 87% 81% 80% 75% 75% 73% 73% 71% 71% 66% 65% 64% 62% 60% 56% 55% 55% 54% 53% 52% 48% 48% 48% 47% 47% 45% 45% 40% 38% 29% 27% 26% 26% altfel.md rise.md anticoruptie.md unimedia.md agora.md unica.md deschide.md perfecte.md zdg.md mamaplus.md sporter.md protv.md europalibera.org ea.md noi.md timpul.md mama.md newsmaker.md point.md sputnik.md esp.md kp.md diez.md ria.ru forum.md moldovenii.md play.md 999.md md.mail.ru megogo.net rutube.ru ivi.ru ok.ru
  9. 9. EDUCATION PAGE VIEW COMPOSITION 33% 10% 18% 27% 12% University College Lyceum Specialized Middle SMTAI // SEPTEMBER 2018 0 24% 15% 14% 13% 12% 11% 10% 9% 9% 8% 8% 8% 7% 7% 6% 6% 5% 5% 5% 5% 4% 4% 3% 3% 3% 3% 2% 0 15% 37% 19% 22% 17% 6% 10% 26% 11% 2% 6% 24% 6% 9% 18% 13% 4% 10% 2% 5% 4% 16% 3% 2% 2% 2% 12% 2% 5% 0 4% 20% 8% 19% 12% 4% 16% 10% 50% 3% 4% 42% 10% 9% 34% 4% 7% 32% 13% 5% 6% 7% 13% 14% 2% 3% 3% 2% 19% 4% 0 8% 10% 7% 10% 10% 8% 10% 27% 5% 3% 3% 3% 3% 2% 13% 10% 3% 2% 11% 4% 3% 0 49% 18% 52% 37% 49% 74% 67% 22% 66% 37% 80% 87% 24% 74% 75% 29% 89% 64% 58% 69% 88% 84% 75% 68% 78% 89% 94% 94% 95% 84% 96% 78% 89% ria.ru ok.ru moldovenii.md 999.md md.mail.ru noi.md sputnik.md ivi.ru kp.md diez.md play.md altfel.md rutube.ru sporter.md protv.md megogo.net rise.md point.md ea.md forum.md anticoruptie.md timpul.md mama.md mamaplus.md perfecte.md newsmaker.md europalibera.org agora.md deschide.md esp.md unimedia.md unica.md zdg.md
  10. 10. EDUCATION TIME COMPOSITION 13% 28% 18% 9% 32% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // SEPTEMBER 2018 2% 5% 6% 2% 3% 4% 9% 5% 6% 8% 5% 12% 5% 13% 35% 5% 13% 9% 4% 15% 2% 4% 4% 2% 2% 13% 14% 2% 12% 9% 4% 10% 3% 13% 14% 7% 2% 21% 32% 34% 23% 37% 2% 3% 6% 12% 3% 14% 2% 7% 15% 3% 8% 7% 7% 13% 4% 42% 18% 19% 13% 45% 21% 4% 3% 4% 2% 14% 6% 7% 8% 8% 5% 4% 8% 20% 19% 5% 10% 100% 100% 99% 99% 98% 98% 95% 95% 94% 94% 92% 92% 92% 92% 85% 84% 82% 82% 78% 77% 77% 71% 71% 71% 66% 52% 50% 47% 41% 29% 26% 22% 17% rise.md europalibera.org deschide.md play.md agora.md newsmaker.md unimedia.md esp.md altfel.md anticoruptie.md forum.md timpul.md zdg.md noi.md unica.md mamaplus.md moldovenii.md perfecte.md sporter.md protv.md ea.md sputnik.md kp.md mama.md point.md md.mail.ru ria.ru diez.md 999.md megogo.net ivi.ru rutube.ru ok.ru
  11. 11. OCCUPATION AUDIENCE COMPOSITION 15% 27% 8% 14% 36% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // SEPTEMBER 2018 30% 28% 26% 26% 24% 23% 21% 21% 21% 20% 20% 20% 19% 19% 19% 19% 18% 18% 17% 16% 16% 15% 15% 14% 14% 13% 13% 12% 11% 11% 11% 8% 6% 42% 39% 54% 34% 46% 42% 33% 44% 33% 39% 46% 34% 33% 46% 44% 27% 48% 21% 50% 33% 50% 20% 34% 44% 29% 38% 22% 39% 36% 20% 34% 39% 23% 5% 7% 2% 6% 7% 7% 7% 3% 3% 11% 4% 7% 8% 6% 3% 3% 4% 4% 6% 3% 7% 9% 9% 4% 6% 9% 6% 6% 5% 12% 5% 14% 5% 9% 10% 7% 11% 9% 0% 22% 8% 11% 11% 11% 4% 11% 14% 3% 26% 30% 26% 14% 6% 14% 21% 8% 22% 7% 12% 31% 17% 19% 15% 33% 14% 24% 29% 18% 32% 26% 22% 35% 21% 27% 19% 36% 16% 54% 19% 33% 27% 33% 17% 15% 36% 35% 43% 24% 39% 37% 41% 41% 34% deschide.md rise.md altfel.md newsmaker.md agora.md sporter.md mama.md anticoruptie.md point.md mamaplus.md unimedia.md esp.md europalibera.org zdg.md protv.md 999.md perfecte.md ria.ru unica.md forum.md play.md rutube.ru diez.md ea.md md.mail.ru noi.md ok.ru timpul.md sputnik.md ivi.ru kp.md moldovenii.md megogo.net
  12. 12. OCCUPATION PAGE VIEW COMPOSITION 17% 23% 9% 8% 43% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // SEPTEMBER 2018 62% 56% 49% 34% 31% 29% 28% 28% 28% 26% 26% 24% 20% 20% 18% 17% 15% 14% 14% 14% 13% 13% 12% 12% 12% 11% 11% 11% 10% 9% 8% 7% 6% 20% 24% 39% 31% 49% 58% 44% 47% 49% 48% 34% 24% 50% 37% 50% 50% 47% 35% 55% 58% 59% 30% 16% 14% 40% 25% 41% 49% 17% 24% 58% 18% 49% 12% 2% 3% 2% 2% 4% 5% 8% 5% 8% 2% 3% 10% 3% 3% 9% 10% 1% 8% 9% 9% 2% 4% 4% 10% 2% 6% 4% 3% 8% 14% 35% 2% 10% 6% 5% 9% 4% 15% 7% 35% 10% 8% 13% 9% 14% 59% 35% 4% 7% 16% 8% 32% 15% 6% 17% 20% 13% 15% 33% 35% 14% 8% 30% 20% 31% 35% 18% 24% 9% 50% 28% 54% 41% 50% 46% 24% 50% 7% 32% 30% 41% esp.md mama.md newsmaker.md noi.md altfel.md agora.md rise.md point.md anticoruptie.md sporter.md sputnik.md 999.md mamaplus.md ea.md unimedia.md protv.md timpul.md md.mail.ru forum.md zdg.md perfecte.md unica.md rutube.ru ok.ru moldovenii.md ria.ru deschide.md kp.md ivi.ru diez.md play.md megogo.net europalibera.org
  13. 13. OCCUPATION TIME COMPOSITION 16% 23% 10% 8% 43% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // SEPTEMBER 2018 80% 72% 62% 47% 43% 36% 35% 30% 29% 28% 27% 26% 25% 25% 22% 18% 18% 18% 15% 14% 13% 13% 12% 12% 9% 9% 9% 8% 7% 6% 6% 13% 13% 34% 25% 56% 50% 45% 60% 37% 51% 32% 54% 26% 32% 51% 51% 53% 20% 36% 20% 68% 50% 35% 15% 59% 15% 19% 31% 86% 12% 78% 73% 37% 4% 2% 3% 2% 4% 8% 9% 2% 13% 11% 2% 8% 10% 8% 3% 21% 2% 3% 17% 2% 3% 2% 9% 3% 2% 2% 8% 5% 5% 14% 10% 7% 10% 6% 38% 27% 55% 2% 32% 14% 2% 14% 23% 11% 3% 6% 30% 16% 41% 17% 32% 39% 17% 28% 19% 58% 32% 40% 6% 22% 53% 54% 26% 31% 46% 3% 6% 29% 2% 25% 62% esp.md noi.md newsmaker.md mama.md anticoruptie.md altfel.md ea.md agora.md timpul.md point.md moldovenii.md rise.md 999.md sputnik.md sporter.md unimedia.md protv.md unica.md md.mail.ru ivi.ru perfecte.md kp.md deschide.md ok.ru zdg.md rutube.ru ria.ru diez.md forum.md megogo.net mamaplus.md play.md europalibera.org
  14. 14. URBAN/ RURAL AUDIENCE COMPOSITION 43% 57% SMTAI // SEPTEMBER 2018 100% 95% 95% 93% 90% 89% 88% 86% 86% 85% 83% 82% 77% 76% 74% 74% 72% 71% 70% 69% 68% 66% 64% 62% 61% 61% 56% 56% 48% 42% 42% 39% 25% 5% 5% 7% 10% 10% 11% 14% 13% 15% 17% 18% 22% 24% 25% 25% 28% 28% 29% 31% 32% 34% 35% 37% 39% 38% 43% 44% 51% 57% 57% 61% 74% esp.md newsmaker.md anticoruptie.md rise.md forum.md noi.md timpul.md play.md moldovenii.md altfel.md zdg.md point.md mama.md sporter.md sputnik.md unimedia.md diez.md md.mail.ru ea.md europalibera.org agora.md rutube.ru protv.md perfecte.md ria.ru 999.md kp.md ivi.ru ok.ru deschide.md megogo.net mamaplus.md unica.md
  15. 15. URBAN/ RURAL PAGE VIEW COMPOSITION 45% 55% SMTAI // SEPTEMBER 2018 99% 87% 87% 86% 84% 84% 83% 82% 81% 79% 77% 77% 77% 72% 72% 72% 70% 69% 69% 66% 66% 66% 65% 64% 63% 63% 59% 59% 57% 53% 46% 37% 32% 13% 13% 13% 16% 16% 16% 17% 18% 17% 22% 23% 23% 27% 27% 28% 29% 30% 29% 32% 33% 33% 34% 36% 36% 36% 41% 40% 43% 46% 52% 62% 67% esp.md forum.md mama.md rise.md newsmaker.md play.md anticoruptie.md altfel.md point.md timpul.md zdg.md diez.md noi.md sporter.md unimedia.md agora.md sputnik.md rutube.ru ria.ru md.mail.ru ea.md moldovenii.md ivi.ru kp.md protv.md perfecte.md europalibera.org mamaplus.md 999.md megogo.net ok.ru deschide.md unica.md
  16. 16. URBAN/ RURAL TIME COMPOSITION 43% 57% SMTAI // SEPTEMBER 2018 100% 95% 95% 93% 90% 89% 88% 86% 86% 85% 83% 82% 77% 76% 74% 74% 72% 71% 70% 69% 68% 66% 64% 62% 61% 61% 56% 56% 48% 42% 42% 39% 25% 5% 5% 7% 10% 10% 11% 14% 13% 15% 17% 18% 22% 24% 25% 25% 28% 28% 29% 31% 32% 34% 35% 37% 39% 38% 43% 44% 51% 57% 57% 61% 74% esp.md newsmaker.md anticoruptie.md rise.md forum.md noi.md timpul.md play.md moldovenii.md altfel.md zdg.md point.md mama.md sporter.md sputnik.md unimedia.md diez.md md.mail.ru ea.md europalibera.org agora.md rutube.ru protv.md perfecte.md ria.ru 999.md kp.md ivi.ru ok.ru deschide.md megogo.net mamaplus.md unica.md
  17. 17. REGION AUDIENCE COMPOSITION 28% 29% 29% 12% 2% North Center Chisinau South Gagauzia SMTAI // SEPTEMBER 2018 73% 42% 40% 33% 31% 30% 30% 29% 29% 28% 26% 25% 24% 24% 23% 23% 23% 22% 21% 21% 21% 20% 19% 18% 17% 16% 16% 15% 15% 14% 12% 10% 9% 5% 26% 30% 32% 23% 25% 20% 24% 23% 26% 31% 20% 26% 28% 29% 13% 29% 15% 25% 20% 30% 26% 33% 20% 32% 31% 23% 29% 29% 23% 35% 27% 13% 20% 24% 22% 18% 34% 29% 44% 33% 33% 28% 36% 46% 34% 37% 40% 56% 40% 51% 45% 46% 38% 32% 43% 55% 41% 47% 52% 51% 46% 56% 47% 48% 68% 9% 8% 15% 10% 13% 6% 10% 10% 16% 7% 9% 14% 10% 7% 6% 8% 12% 8% 10% 11% 20% 3% 6% 10% 6% 6% 5% 10% 6% 6% 10% 9% 2% 3% 2% 3% 4% 6% 2% 3% 2% 2% 5% esp.md play.md moldovenii.md ok.ru rutube.ru md.mail.ru anticoruptie.md sputnik.md ria.ru ivi.ru timpul.md kp.md noi.md 999.md zdg.md rise.md diez.md newsmaker.md unimedia.md point.md europalibera.org megogo.net unica.md sporter.md protv.md deschide.md mama.md altfel.md ea.md agora.md perfecte.md mamaplus.md forum.md
  18. 18. REGION PAGE VIEW COMPOSITION 29% 27% 29% 13% 2% North Center Chisinau South Gagauzia SMTAI // SEPTEMBER 2018 96% 52% 46% 36% 34% 33% 33% 30% 29% 28% 28% 27% 25% 24% 23% 22% 19% 19% 16% 16% 14% 13% 12% 12% 10% 10% 9% 9% 7% 6% 6% 5% 5% 9% 26% 29% 30% 20% 13% 16% 27% 17% 25% 28% 27% 4% 21% 36% 16% 19% 10% 9% 40% 35% 20% 27% 27% 26% 32% 15% 38% 36% 23% 30% 7% 3% 35% 26% 17% 29% 38% 51% 39% 30% 51% 36% 42% 43% 69% 42% 37% 50% 52% 71% 70% 42% 45% 65% 52% 57% 38% 50% 58% 53% 50% 66% 60% 83% 5% 15% 6% 7% 3% 8% 11% 5% 10% 3% 5% 2% 13% 5% 12% 10% 3% 5% 5% 7% 3% 9% 5% 26% 9% 17% 2% 6% 5% 5% 5% 4% 2% 7% 2% 3% 2% esp.md deschide.md unica.md ok.ru moldovenii.md rutube.ru agora.md ria.ru md.mail.ru anticoruptie.md 999.md play.md unimedia.md newsmaker.md ivi.ru kp.md sputnik.md noi.md mama.md rise.md zdg.md protv.md sporter.md timpul.md diez.md megogo.net perfecte.md point.md europalibera.org mamaplus.md altfel.md ea.md forum.md
  19. 19. REGION TIME COMPOSITION 30% 28% 27% 12% 3% North Center Chisinau South Gagauzia SMTAI // SEPTEMBER 2018 98% 54% 44% 37% 36% 34% 32% 31% 30% 28% 27% 26% 25% 23% 20% 19% 18% 17% 13% 11% 9% 9% 8% 7% 7% 6% 6% 4% 3% 2% 2% 26% 8% 20% 30% 9% 12% 5% 23% 30% 29% 11% 23% 28% 45% 2% 18% 43% 7% 39% 23% 16% 30% 22% 37% 9% 40% 39% 63% 31% 28% 16% 8% 8% 11% 2% 20% 41% 36% 17% 53% 42% 50% 27% 42% 31% 56% 42% 45% 31% 79% 56% 40% 75% 45% 63% 59% 58% 70% 51% 80% 46% 34% 24% 66% 68% 77% 90% 87% 89% 7% 6% 14% 3% 8% 14% 17% 10% 7% 9% 5% 4% 7% 6% 6% 6% 16% 4% 5% 5% 9% 23% 11% 2% 6% 2% 4% 4% 6% 2% 3% esp.md ivi.ru ok.ru megogo.net md.mail.ru ria.ru rutube.ru sputnik.md kp.md rtr.md 999.md zdg.md noi.md diez.md point.md ea.md timpul.md newsmaker.md mama.md unica.md deschide.md forum.md agora.md unimedia.md altfel.md sporter.md moldovenii.md mamaplus.md mold-street.com protv.md play.md anticoruptie.md fest.md play.md anticoruptie.md
  20. 20. HOUSEHOLDNETINCOME AUDIENCE COMPOSITION 72% 20% 6% 2% < 8k, mdl 8-16k, mdl 16- 30k,mdl > 30k,mdl SMTAI // SEPTEMBER 2018 83% 81% 80% 76% 75% 73% 72% 72% 69% 66% 65% 64% 64% 63% 61% 61% 60% 60% 60% 60% 59% 58% 58% 57% 56% 55% 53% 53% 51% 50% 49% 48% 36% 13% 16% 15% 20% 18% 19% 21% 22% 22% 23% 25% 24% 25% 31% 26% 26% 28% 26% 26% 21% 34% 27% 19% 29% 34% 29% 27% 31% 33% 27% 32% 37% 37% 4% 2% 5% 4% 5% 7% 6% 5% 8% 7% 9% 8% 6% 5% 11% 12% 9% 12% 10% 16% 6% 14% 20% 11% 5% 13% 20% 13% 14% 19% 16% 12% 21% 2% 3% 4% 5% 2% 2% 3% 2% 4% 3% 4% 4% 4% 3% 3% 2% 4% 3% 3% 6% esp.md ok.ru megogo.net ivi.ru play.md sputnik.md ria.ru md.mail.ru noi.md 999.md kp.md zdg.md anticoruptie.md timpul.md protv.md europalibera.org rutube.ru mama.md point.md mamaplus.md moldovenii.md perfecte.md deschide.md diez.md forum.md unimedia.md unica.md sporter.md altfel.md agora.md ea.md newsmaker.md rise.md
  21. 21. AUDIENCE COMPOSITION Platform Population PC 1,335,439 Phone 1,197,862 Tablet 311,100 Total 1 840 020 PLATFORM SMTAI // SEPTEMBER 2018
  22. 22. The main language in communication with the family LANQUAGE 72% 25% 3% Romanian Russian Other SMTAI // SEPTEMBER 2018 95% 94% 93% 93% 93% 93% 91% 91% 90% 90% 89% 88% 85% 79% 79% 73% 72% 72% 69% 68% 67% 66% 64% 64% 63% 61% 59% 58% 58% 56% 43% 39% 35% 3% 5% 5% 5% 6% 6% 8% 8% 8% 9% 10% 11% 14% 20% 12% 24% 24% 21% 21% 28% 28% 33% 30% 32% 26% 33% 35% 35% 37% 42% 50% 55% 61% 2% 2% 2% 2% 2% 2% 9% 3% 3% 7% 10% 5% 5% 6% 3% 11% 6% 6% 7% 5% 2% 7% 5% 4% altfel.md zdg.md unica.md perfecte.md unimedia.md ea.md diez.md agora.md protv.md anticoruptie.md deschide.md europalibera.org timpul.md mamaplus.md rise.md ok.ru 999.md sporter.md moldovenii.md mama.md megogo.net ivi.ru forum.md md.mail.ru play.md rutube.ru noi.md sputnik.md point.md newsmaker.md ria.ru kp.md esp.md

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