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2019 Moldavian Online Landscape

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Online Audience MD 2019

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2019 Moldavian Online Landscape

  1. 1. ONLINE AUDIENCESTUDY MOLDOVA # BATI #SMTAI 2019 www.bati.md
  2. 2. Agencies&Websites OnlineAudience Study 2019 999.MD POINT.MD MAMA.MD SPORTER.MD PROTV.MD PERFECTE.MD STIRI.MD RISE.MD BUSINESSCLASS.MD MOLDOVA.ORG TV8.MD NOI.MD AGORA.MD MOLDOVENII.MD STOPFALS.MD EA.MD ZDG.MD KP.MD NEWSMAKER.MD DOCDOC.MD AQUARELLE.MD MAKLER.MD DIEZ.MD GISMETEO.MD RUTUBE.RU IVI.RU MEGOGO.NET MAIL.RU OK.RU ESP.MD ANTICORUPTIE.MD MOLD-STREET.COM www.trafic.md
  3. 3. Gender distribution 2.48mln (15+) 1.84mln (15+) 76%Internet Penetration 1.33mln Usage of internet on a daily basis(PC) 53% women 47% men # SMTAI #gemiusAudience September 2019
  4. 4. Agegroupdistribution 51 + 15-30 31-50 # SMTAI #gemiusAudience September 2019 36% 34% 30% 35 35 30 2019 2018
  5. 5. AgeandGender group distribution 2015 # SMTAI #gemiusAudience September 2019 20172016 6% 14% 12% 9% 12% 3% 9% 9% 7% 18% [15-19] [20-29] [30-39] [40-49] [50+] 2018 6% 14% 11% 8% 15% 3% 10% 10% 7% 16% 2018
  6. 6. Personal income and gender group distribution # SMTAI #gemiusAudience September 2019 63% 27% 7% 2%> 15k mdl 8 – 15k mdl 4 – 8k mdl < 4k mdl 42% 58% 33% 67% 48% 52% 56% 44%
  7. 7. Education / Studies and gender group distribution # SMTAI #gemiusAudience September 2019 34% 27% 39%.. higher education .. high school / college .. primary / profes. 58% 42% 57% 43% 46% 54%
  8. 8. Main occupation # SMTAI #gemiusAudience September 2019 16% 13% 11% 10% 10% 8% 8% 7% 6% 6% 5% student/scooler specialist/chief Specialist pensioner small business owner / freelancer housewife other specialist in governmental or subsidized… engineer / technical worker office employee/assistant/trainee top manager/director/owner unemployed
  9. 9. Internet Population by Regions 23% incl. m. Balti 305K 59% incl. m. Chisinau 793K 16% incl. UTA Gagauzia 208K North Region Central Region South Region # SMTAI #gemiusAudience September 2019
  10. 10. Internet Population by Regions North Region # SMTAI #gemiusAudience September 2019 Internet Users (thousands) 305k internet users 15-30 31-50 51 + -29% -43% -28% 87 38 33 33 29 28 24 15 15 Mun Balti Soroca Drochia Singerei Floresti Falesti Edinet Riscani Brinceni
  11. 11. Internet Population by Regions Central Region # SMTAI #gemiusAudience September 2019 793k internet users 15-30 31-50 51 + -35% -35% -30% Internet Users (thousands) 385 49 49 42 38 38 32 Mun. Chisinau Orhei Straseni Anenii Noi Ialoveni Calarasi Ungheni
  12. 12. Internet Population by Regions South Region # SMTAI #gemiusAudience September 2019 208k internet users 15-30 31-50 51 + -37% -29% -34% Internet Users (thousands) 42 41 29 28 19 17 17 8 5 Cahul Causeni Cantemir UTA Gagauzia Cimislia Leova Stefan Voda Taraclia Basarabeasca
  13. 13. Online shopping (e-commerce) # SMTAI #gemiusAudience September 2019 Women – 54% Men – 46% 726Konline buyers
  14. 14. Online shopping (e-commerce) # SMTAI #gemiusAudience September 2019 Categories of goods or services intended to purchase online (thousands people) 288 153 130 129 114 99 84 79 74 74 66 62 56 54 41 32 21 clothing and accessories utilities tourism services, reservations appliances (TV, washing machine and so on) computer software, applications (for tablet,… sports items food auto vehicles and accessories insurances
  15. 15. What kind of information are searching (thousands of people) # SMTAI #gemiusAudience September 2019 631 429 375 364 314 254 236 231 224 219 198 189 178 172 133 news education/personal development medicine/helth recipes/cooking jobs culture, cultural events auto house/decorations/renovation holidays/travel beauty/cosmetics/fitness sport electronics fashion/clothing money/investments/economic informations real estate
  16. 16. Products intended to be purchased in the next 12 months # SMTAI #gemiusAudience September 2019 248 238 197 151 126 110 100 80 80 76 67 43 39 building materials / home decorations mobile phone furniture big home appliances TV kitchen appliances and furniture house / appartment / personal living residence computer (PC, laptop) new car sports equipment jewelry / accessories with precious metals audio / video equipment real - estate (land)

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