MD Online Audience Composition, JUNE 2016

1. STUDIUL DE MĂSURARE
A TRAFICULUI ȘI
AUDIENȚEI
PE INTERNET
BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI
www.bati.md
SMTAI, IUNIE 2016

2. BATI
COMPONENȚA AUDIENȚEI DUPĂ
SEX
48,71% 51,29%
21%
23%
27%
29%
31%
34%
37%
39%
39%
39%
41%
41%
42%
43%
44%
47%
48%
48%
49%
49%
49%
52%
54%
54%
54%
56%
66%
70%
77%
78%
82%
83%
79%
77%
73%
71%
69%
66%
63%
61%
61%
61%
59%
59%
58%
57%
56%
53%
52%
52%
51%
51%
51%
48%
46%
46%
46%
44%
35%
30%
23%
22%
18%
17%
autoblog.md
ria.ru
play.md
sporter.md
newsmaker.md
realitatealive.md
noi.md
agora.md
forum.md
point.md
timpul.md
expresul.com
kp.md
bancamea.md
inprofunzime.md
999.md
megogo.net
acasatv.md
md.mail.ru
mama.md
moldovenii.md
sputnik.md
protv.md
ok.ru
realitatea.md
unimedia.md
perfecte.md
diez.md
promotime.md
ea.md
eumama.md
mamaplus.md

3. BATI
COMPONENȚA AUDIENȚEI DUPĂ
VÂRSTĂ
30 - 39
15 - 19
14%
20 - 29
30%
30 - 39
21%
17%
40 - 49
18%
50 +
37%
33%
33%
26%
23%
19%
19%
18%
18%
18%
18%
17%
17%
16%
14%
14%
14%
13%
12%
12%
12%
9%
9%
9%
8%
8%
7%
5%
3%
1%
35%
31%
47%
20%
41%
26%
34%
34%
20%
41%
29%
27%
41%
19%
30%
43%
30%
10%
43%
20%
46%
29%
16%
28%
49%
8%
26%
51%
55%
8%
16%
42%
13%
15%
5%
14%
15%
34%
20%
19%
23%
22%
22%
20%
17%
26%
24%
19%
21%
22%
17%
35%
18%
25%
15%
22%
15%
20%
22%
20%
18%
20%
50%
35%
10%
13%
7%
19%
13%
11%
16%
17%
25%
8%
15%
17%
10%
13%
14%
8%
11%
28%
16%
16%
14%
19%
11%
21%
11%
15%
15%
16%
9%
13%
10%
10%
6%
7%
9%
20%
7%
10%
12%
11%
14%
11%
16%
19%
15%
27%
17%
16%
23%
28%
12%
17%
10%
17%
49%
20%
16%
49%
30%
8%
16%
58%
24%
14%
diez.md
ea.md
promotime.md
timpul.md
expresul.com
sporter.md
ok.ru
999.md
megogo.net
mamaplus.md
forum.md
md.mail.ru
protv.md
sputnik.md
mama.md
perfecte.md
unimedia.md
kp.md
realitatea.md
newsmaker.md
agora.md
play.md
moldovenii.md
point.md
acasatv.md
noi.md
inprofunzime.md
eumama.md
autoblog.md
ria.ru
realitatealive.md
bancamea.md

4. BATI
COMPONENȚA AUDIENȚEI DUPĂ
LIMBA DE COMUNICARE
76%Română
22%Rusă
2%Alta
97%
97%
96%
96%
96%
96%
95%
95%
95%
94%
93%
93%
92%
90%
88%
86%
84%
80%
78%
77%
76%
75%
75%
71%
70%
60%
59%
57%
57%
53%
43%
34%
2%
3%
3%
3%
3%
3%
3%
4%
5%
5%
6%
6%
7%
8%
10%
12%
2%
18%
22%
22%
22%
24%
24%
27%
29%
35%
40%
39%
43%
46%
55%
66%
2%
2%
2%
15%
2%
2%
3%
2%
2%
5%
3%
3%
inprofunzime.md
autoblog.md
acasatv.md
realitatea.md
perfecte.md
unimedia.md
ea.md
protv.md
promotime.md
diez.md
bancamea.md
agora.md
eumama.md
timpul.md
realitatealive.md
mamaplus.md
expresul.com
ok.ru
forum.md
999.md
mama.md
sporter.md
play.md
md.mail.ru
sputnik.md
moldovenii.md
point.md
noi.md
megogo.net
newsmaker.md
kp.md
ria.ru

5. BATI
COMPONENȚA AUDIENȚEI DUPĂ
EDUCAȚIE / STUDII
Superioare
Liceu/Colegiu
Primare/Profesionale
Fără studii
35%
30%
33%
2%
72%
69%
67%
61%
61%
59%
57%
57%
57%
56%
53%
53%
51%
51%
50%
49%
48%
47%
47%
46%
45%
44%
44%
42%
40%
39%
39%
37%
34%
33%
22%
21%
16%
26%
23%
28%
27%
20%
22%
26%
33%
40%
30%
21%
40%
43%
21%
29%
27%
33%
39%
44%
24%
33%
24%
33%
20%
47%
22%
23%
35%
31%
21%
33%
10%
5%
10%
11%
11%
18%
21%
18%
10%
4%
17%
26%
10%
6%
25%
22%
25%
20%
15%
9%
30%
23%
32%
25%
40%
14%
38%
40%
29%
34%
56%
44%
2%
3%
4%
3%
2%
inprofunzime.md
realitatealive.md
bancamea.md
agora.md
unimedia.md
sputnik.md
kp.md
eumama.md
perfecte.md
autoblog.md
acasatv.md
newsmaker.md
ea.md
expresul.com
noi.md
timpul.md
point.md
mamaplus.md
realitatea.md
promotime.md
mama.md
moldovenii.md
sporter.md
protv.md
play.md
diez.md
forum.md
ria.ru
999.md
md.mail.ru
megogo.net
ok.ru

6. BATI
COMPONENȚA AUDIENȚEI DUPĂ
TIPUL LOCALITĂȚII
Oraș
Sat
Nu s-a răspuns
44%
36%
20%
77%
77%
76%
75%
69%
66%
66%
63%
62%
60%
60%
58%
58%
56%
54%
53%
52%
51%
51%
50%
50%
48%
47%
47%
47%
46%
46%
45%
45%
41%
33%
33%
20%
10%
9%
19%
24%
13%
15%
18%
21%
20%
18%
19%
25%
23%
26%
24%
21%
31%
29%
26%
26%
29%
37%
28%
35%
38%
26%
33%
27%
24%
51%
47%
3%
13%
15%
6%
8%
21%
19%
18%
17%
20%
22%
23%
17%
22%
20%
23%
27%
18%
20%
23%
24%
22%
16%
25%
18%
15%
28%
22%
28%
34%
15%
20%
bancamea.md
newsmaker.md
expresul.com
autoblog.md
promotime.md
agora.md
kp.md
ea.md
unimedia.md
diez.md
acasatv.md
mamaplus.md
realitatea.md
point.md
play.md
sputnik.md
perfecte.md
protv.md
ria.ru
noi.md
mama.md
inprofunzime.md
999.md
sporter.md
md.mail.ru
realitatealive.md
timpul.md
forum.md
moldovenii.md
eumama.md
ok.ru
megogo.net

7. BATI
COMPONENȚA AUDIENȚEI DUPĂ
MĂRIMEA GOSPODĂRIEI
1 persoană
2 persoane
3 persoane
4 persoane
5 persoane
5%
23%
27%
31%
14%
21%
7%
7%
6%
6%
6%
5%
5%
5%
5%
5%
4%
4%
4%
4%
4%
4%
4%
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
28%
26%
27%
25%
35%
38%
31%
23%
26%
30%
30%
34%
38%
37%
23%
20%
22%
32%
28%
21%
46%
30%
19%
49%
28%
25%
30%
13%
22%
26%
36%
39%
22%
20%
24%
33%
22%
26%
35%
27%
25%
23%
21%
27%
34%
24%
27%
31%
35%
41%
34%
37%
19%
30%
28%
12%
38%
24%
34%
26%
43%
28%
27%
32%
26%
32%
35%
27%
20%
19%
21%
30%
37%
34%
34%
26%
20%
16%
33%
30%
24%
22%
23%
21%
22%
32%
34%
24%
24%
40%
24%
43%
22%
37%
20%
21%
3%
16%
8%
9%
16%
11%
8%
15%
7%
8%
11%
9%
3%
20%
13%
15%
15%
2%
12%
18%
10%
5%
17%
12%
8%
8%
9%
16%
11%
7%
16%
8%
bancamea.md
kp.md
newsmaker.md
agora.md
noi.md
inprofunzime.md
acasatv.md
md.mail.ru
mama.md
perfecte.md
eumama.md
unimedia.md
realitatealive.md
timpul.md
point.md
999.md
diez.md
autoblog.md
protv.md
megogo.net
moldovenii.md
expresul.com
ok.ru
ria.ru
ea.md
forum.md
mamaplus.md
sporter.md
realitatea.md
play.md
sputnik.md
promotime.md

8. BATI
COMPONENȚA AUDIENȚEI DUPĂ
OCUPAȚIA PRINCIPALĂ
Patron / Top Manager
Specialist angajat
Student / Casnica
12%
38%
30%
Afacere familiara / liber profesionist
20%
Pensionar / Alte
20%
19%
15%
15%
13%
11%
11%
10%
10%
10%
10%
9%
9%
9%
8%
8%
8%
7%
7%
7%
7%
7%
6%
6%
6%
6%
5%
5%
5%
4%
2%
2%
1%
53%
39%
41%
29%
36%
46%
34%
48%
27%
51%
38%
45%
38%
41%
37%
32%
41%
43%
35%
31%
35%
53%
45%
41%
46%
35%
40%
33%
36%
26%
38%
29%
8%
8%
7%
6%
17%
10%
8%
7%
9%
14%
12%
12%
12%
13%
10%
7%
10%
6%
13%
7%
3%
6%
12%
10%
17%
12%
11%
9%
10%
13%
19%
8%
12%
27%
32%
43%
20%
13%
31%
16%
11%
1%
35%
19%
28%
31%
41%
41%
27%
31%
34%
51%
45%
28%
20%
25%
26%
36%
14%
32%
21%
38%
34%
33%
8%
10%
5%
10%
16%
20%
18%
19%
44%
24%
6%
15%
13%
8%
4%
12%
14%
13%
11%
4%
10%
6%
17%
18%
5%
13%
30%
20%
29%
20%
8%
29%
bancamea.md
unimedia.md
agora.md
realitatea.md
newsmaker.md
inprofunzime.md
sporter.md
kp.md
ria.ru
realitatealive.md
autoblog.md
point.md
forum.md
perfecte.md
ea.md
protv.md
mama.md
acasatv.md
timpul.md
diez.md
expresul.com
eumama.md
play.md
sputnik.md
mamaplus.md
999.md
noi.md
md.mail.ru
moldovenii.md
ok.ru
promotime.md
megogo.net

9. BATI
COMPONENȚA AUDIENȚEI DUPĂ
FRECVENȚA
CUMPĂRĂTURILOR ONLINE
Câteva ori pe lună
Câteva ori pe an
Nu cumpăr online
16%
27%
57%
32%
30%
30%
26%
25%
24%
23%
23%
22%
22%
22%
22%
21%
21%
21%
20%
20%
19%
19%
18%
17%
17%
17%
17%
15%
15%
14%
13%
10%
10%
9%
8%
40%
31%
29%
43%
36%
40%
21%
30%
18%
31%
32%
32%
55%
35%
28%
33%
28%
31%
25%
20%
25%
30%
26%
40%
44%
30%
39%
24%
34%
35%
53%
27%
28%
39%
41%
30%
39%
36%
55%
47%
59%
47%
46%
46%
24%
44%
51%
46%
52%
49%
56%
62%
58%
53%
57%
43%
41%
56%
48%
63%
56%
55%
38%
65%
bancamea.md
kp.md
sputnik.md
agora.md
play.md
point.md
autoblog.md
timpul.md
inprofunzime.md
mama.md
sporter.md
forum.md
newsmaker.md
realitatealive.md
realitatea.md
unimedia.md
moldovenii.md
999.md
noi.md
ria.ru
perfecte.md
acasatv.md
md.mail.ru
mamaplus.md
eumama.md
protv.md
diez.md
ok.ru
promotime.md
ea.md
expresul.com
megogo.net

10. BATI
TRAFIC
MOBILE&TABLET VS DESKTOP
37%
63%
47%
47%
48%
49%
49%
50%
50%
52%
53%
54%
54%
55%
56%
60%
61%
63%
64%
64%
66%
66%
66%
66%
66%
67%
73%
83%
85%
86%
92%
97%
53%
53%
52%
51%
51%
50%
50%
48%
47%
46%
46%
45%
44%
40%
39%
37%
36%
36%
34%
34%
34%
34%
34%
33%
27%
17%
15%
14%
8%
3%
newsmaker.md
agrobiznes.md
promotime.md
protv.md
agora.md
inprofunzime.md
expresul.com
acasatv.md
diez.md
point.md
mamaplus.md
autoblog.md
timpul.md
unica.md
kp.md
noi.md
999.md
ea.md
perfecte.md
realitatea.md
realitatealive.md
bancamea.md
stirilocale.md
unimedia.md
eumama.md
mama.md
play.md
forum.md
sporter.md
moldovenii.md