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STUDIUL DE MĂSURARE
A TRAFICULUI ȘI
AUDIENȚEI
PE INTERNET
BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI
www.bati.md
SMTAI, ...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
SEX
51,31% 48,69%
77%
75%
73%
71%
69%
64%
64%
60%
57%
56%
54%
53%
51%
51%
50%
49%
49%
47%
4...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
VÂRSTĂ
30 - 39
15 - 19
14%
20 - 29
29%
30 - 39
20%
16%
40 - 49
21%
50 +
31%
22%
19%
18%
18%...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
LIMBA DE COMUNICARE
78%Română
20%Rusă
2%Alta
98%
97%
97%
96%
95%
95%
95%
94%
94%
93%
93%
91...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
EDUCAȚIE / STUDII
Superioare
Liceu/Colegiu
Primare/Profesionale
Fără studii
38%
33%
27%
2%
...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
MĂRIMEA GOSPODĂRIEI
1 persoană
2 persoane
3 persoane
4 persoane
5 persoane
5%
26%
26%
31%
1...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
OCUPAȚIA PRINCIPALĂ
Patron / Top Manager
Afacere familiara / liber profesionist
Angajat la ...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
TIPUL LOCALITĂȚII
Oraș
Sat
Nu s-a răspuns
44%
39%
17%
94%
76%
70%
69%
66%
65%
61%
60%
59%
5...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
REGIUNE
Nord (incl. m. Balti)
Centru (incl. m. Chisinau)
Sud (incl. UTA Gagauzia)
25%
60%
1...
BATI
COMPONENȚA AUDIENȚEI DUPĂ
VENITUL NET AL GOSPODĂRIEI
< 8 mii lei
8 – 16 mii lei
16 – 30 mii lei
73%
18%
6%
% din grup...
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MD Online Audience Composition, SEPTEMBER 2016

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Портрет аудитории (соц-дем характеристики) самых популярный сайтов РМ. Сентябрь 2016

Profilul socio-demografic al audientei site-urilor din RM. Septembrie 2016

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MD Online Audience Composition, SEPTEMBER 2016

  1. 1. STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI www.bati.md SMTAI, SEPTEMBRIE 2016
  2. 2. BATI COMPONENȚA AUDIENȚEI DUPĂ SEX 51,31% 48,69% 77% 75% 73% 71% 69% 64% 64% 60% 57% 56% 54% 53% 51% 51% 50% 49% 49% 47% 47% 46% 45% 45% 45% 44% 39% 37% 31% 31% 26% 20% 18% 17% 23% 25% 27% 29% 31% 36% 36% 40% 43% 44% 46% 47% 49% 49% 50% 51% 51% 53% 53% 54% 55% 55% 55% 56% 61% 63% 69% 69% 74% 80% 82% 83% ea.md mamaplus.md unica.md bancamea.md diez.md acasatv.md stirilocale.md mama.md perfecte.md protv.md ok.ru md.mail.ru timpul.md newsmaker.md kp.md unimedia.md moldovenii.md agora.md noi.md realitatea.md kankan.md 999.md inprofunzime.md point.md megogo.net sputnik.md autoblog.md forum.md realitatealive.md ria.ru play.md sporter.md
  3. 3. BATI COMPONENȚA AUDIENȚEI DUPĂ VÂRSTĂ 30 - 39 15 - 19 14% 20 - 29 29% 30 - 39 20% 16% 40 - 49 21% 50 + 31% 22% 19% 18% 18% 15% 14% 13% 12% 11% 9% 9% 9% 8% 8% 8% 7% 7% 7% 6% 6% 6% 6% 4% 4% 3% 1% 31% 34% 24% 26% 31% 43% 22% 34% 16% 25% 41% 27% 24% 36% 40% 18% 42% 31% 42% 19% 22% 39% 21% 25% 8% 7% 45% 7% 29% 32% 12% 11% 13% 13% 7% 18% 19% 13% 20% 22% 12% 29% 20% 17% 19% 19% 24% 28% 19% 21% 17% 38% 13% 16% 24% 20% 8% 15% 7% 28% 4% 19% 42% 19% 16% 17% 21% 15% 16% 14% 18% 15% 13% 11% 8% 17% 36% 19% 14% 14% 12% 10% 12% 9% 14% 16% 16% 20% 19% 22% 9% 13% 62% 21% 21% 22% 10% 14% 28% 23% 16% 14% 26% 15% 48% 24% 22% 29% 12% 18% 14% 32% 20% 32% 22% 28% 45% 23% 33% 31% 61% 53% 38% 52% 5% 28% 24% 48% diez.md unica.md megogo.net agora.md ok.ru kankan.md md.mail.ru 999.md moldovenii.md forum.md sporter.md unimedia.md ea.md stirilocale.md perfecte.md play.md mama.md timpul.md acasatv.md autoblog.md sputnik.md protv.md point.md realitatea.md noi.md kp.md mamaplus.md newsmaker.md bancamea.md inprofunzime.md realitatealive.md ria.ru
  4. 4. BATI COMPONENȚA AUDIENȚEI DUPĂ LIMBA DE COMUNICARE 78%Română 20%Rusă 2%Alta 98% 97% 97% 96% 95% 95% 95% 94% 94% 93% 93% 91% 90% 88% 86% 83% 80% 79% 78% 77% 76% 72% 70% 69% 66% 66% 65% 62% 53% 50% 50% 30% 1% 2% 1% 3% 3% 5% 5% 5% 5% 6% 7% 7% 10% 8% 14% 15% 20% 20% 21% 23% 23% 28% 28% 29% 32% 33% 35% 35% 46% 46% 50% 69% 2% 2% 2% 4% 2% 2% 3% 2% 4% 4% timpul.md perfecte.md acasatv.md unimedia.md unica.md bancamea.md agora.md diez.md stirilocale.md realitatealive.md realitatea.md kankan.md protv.md autoblog.md inprofunzime.md ok.ru sporter.md ea.md 999.md mamaplus.md moldovenii.md play.md forum.md md.mail.ru noi.md sputnik.md mama.md point.md newsmaker.md ria.ru megogo.net kp.md
  5. 5. BATI COMPONENȚA AUDIENȚEI DUPĂ EDUCAȚIE / STUDII Superioare Liceu/Colegiu Primare/Profesionale Fără studii 38% 33% 27% 2% 93% 92% 89% 85% 81% 67% 66% 66% 61% 61% 60% 59% 58% 57% 56% 56% 55% 53% 52% 47% 44% 43% 42% 41% 40% 40% 39% 36% 34% 32% 28% 27% 2% 4% 2% 8% 8% 31% 23% 25% 18% 22% 18% 23% 19% 13% 13% 32% 39% 36% 29% 32% 25% 42% 36% 41% 31% 32% 42% 50% 1% 42% 37% 15% 5% 3% 9% 6% 8% 2% 10% 9% 21% 16% 23% 17% 23% 27% 31% 12% 5% 11% 19% 17% 28% 15% 22% 18% 27% 26% 18% 13% 65% 25% 33% 54% 3% 3% 3% 4% 2% 2% 2% 4% realitatealive.md newsmaker.md autoblog.md inprofunzime.md kp.md agora.md acasatv.md unimedia.md point.md perfecte.md noi.md realitatea.md protv.md forum.md play.md mama.md timpul.md ria.ru sporter.md sputnik.md moldovenii.md kankan.md ea.md unica.md md.mail.ru 999.md mamaplus.md diez.md bancamea.md stirilocale.md ok.ru megogo.net
  6. 6. BATI COMPONENȚA AUDIENȚEI DUPĂ MĂRIMEA GOSPODĂRIEI 1 persoană 2 persoane 3 persoane 4 persoane 5 persoane 5% 26% 26% 31% 12% 1% 5% 3% 4% 3% 19% 8% 2% 4% 4% 21% 8% 6% 8% 4% 8% 8% 5% 4% 4% 4% 8% 7% 6% 10% 2% 6% 6% 6% 6% 24% 5% 12% 13% 23% 23% 25% 11% 22% 19% 26% 40% 14% 27% 22% 25% 23% 30% 26% 21% 24% 30% 43% 21% 27% 48% 31% 22% 34% 44% 46% 36% 36% 39% 17% 28% 19% 25% 20% 27% 27% 24% 29% 15% 28% 22% 31% 30% 27% 25% 23% 29% 28% 27% 21% 26% 29% 13% 24% 36% 23% 17% 20% 20% 19% 33% 70% 49% 45% 43% 41% 39% 39% 38% 36% 36% 34% 34% 34% 34% 34% 33% 33% 33% 33% 33% 29% 28% 28% 28% 28% 26% 25% 24% 22% 18% 16% 9% 6% 10% 6% 11% 5% 4% 17% 4% 6% 3% 9% 6% 4% 13% 4% 10% 12% 11% 6% 3% 17% 9% 5% 7% 13% 13% 8% 6% 19% 5% 13% bancamea.md diez.md kankan.md unica.md stirilocale.md autoblog.md perfecte.md sporter.md timpul.md ea.md realitatealive.md realitatea.md mama.md inprofunzime.md ok.ru acasatv.md unimedia.md 999.md md.mail.ru protv.md mamaplus.md forum.md agora.md kp.md point.md megogo.net play.md noi.md moldovenii.md sputnik.md newsmaker.md ria.ru
  7. 7. BATI COMPONENȚA AUDIENȚEI DUPĂ OCUPAȚIA PRINCIPALĂ Patron / Top Manager Afacere familiara / liber profesionist Angajat la birou / muncitor calificat 7% 10% 22% Specialist st.sup. / functionar 14% Pensionar / Student / Casnica / Alte 48% 34% 21% 20% 19% 19% 18% 18% 18% 18% 17% 15% 13% 13% 13% 12% 11% 10% 10% 9% 9% 9% 9% 8% 8% 7% 7% 7% 6% 5% 4% 4% 3% 7% 11% 6% 10% 3% 4% 13% 13% 6% 9% 7% 2% 13% 14% 7% 18% 4% 4% 3% 4% 7% 3% 2% 3% 6% 5% 10% 11% 9% 11% 10% 14% 26% 39% 35% 24% 47% 29% 36% 34% 29% 24% 26% 71% 18% 22% 30% 26% 36% 32% 26% 39% 24% 35% 32% 28% 38% 31% 22% 25% 25% 31% 19% 11% 20% 5% 14% 13% 14% 12% 6% 16% 13% 8% 16% 2% 20% 11% 19% 9% 5% 6% 10% 21% 16% 18% 7% 7% 10% 15% 14% 14% 18% 11% 14% 8% 13% 24% 25% 35% 16% 37% 26% 19% 34% 42% 36% 11% 36% 39% 31% 36% 45% 48% 52% 27% 43% 35% 52% 54% 38% 41% 48% 44% 43% 43% 53% 64% realitatealive.md newsmaker.md realitatea.md sporter.md autoblog.md ria.ru kp.md inprofunzime.md unimedia.md agora.md acasatv.md bancamea.md play.md forum.md point.md timpul.md ea.md mama.md sputnik.md kankan.md noi.md perfecte.md diez.md mamaplus.md unica.md protv.md md.mail.ru 999.md stirilocale.md moldovenii.md ok.ru megogo.net
  8. 8. BATI COMPONENȚA AUDIENȚEI DUPĂ TIPUL LOCALITĂȚII Oraș Sat Nu s-a răspuns 44% 39% 17% 94% 76% 70% 69% 66% 65% 61% 60% 59% 59% 58% 57% 56% 56% 55% 55% 54% 53% 52% 52% 50% 49% 49% 49% 47% 47% 45% 43% 39% 35% 34% 30% 3% 16% 24% 16% 10% 28% 20% 26% 24% 35% 28% 7% 30% 37% 25% 4% 33% 26% 34% 40% 34% 40% 40% 28% 23% 41% 38% 38% 49% 51% 57% 49% 3% 8% 6% 15% 24% 7% 19% 14% 17% 6% 13% 35% 14% 7% 19% 41% 14% 20% 14% 8% 16% 10% 11% 23% 30% 12% 17% 19% 13% 14% 9% 21% bancamea.md autoblog.md ea.md realitatealive.md newsmaker.md realitatea.md point.md play.md perfecte.md sporter.md inprofunzime.md ria.ru noi.md kankan.md protv.md kp.md acasatv.md unimedia.md forum.md diez.md agora.md 999.md unica.md mama.md mamaplus.md megogo.net md.mail.ru sputnik.md ok.ru moldovenii.md stirilocale.md timpul.md
  9. 9. BATI COMPONENȚA AUDIENȚEI DUPĂ REGIUNE Nord (incl. m. Balti) Centru (incl. m. Chisinau) Sud (incl. UTA Gagauzia) 25% 60% 15% https://ro.wikipedia.org/wiki/Regiunile_de_dezvoltare_ale_Republicii_Moldova 13% 19% 11% 28% 61% 23% 22% 18% 20% 11% 23% 18% 26% 13% 15% 30% 19% 26% 16% 28% 22% 26% 16% 28% 24% 25% 19% 21% 22% 22% 32% 20% 78% 75% 84% 68% 36% 69% 76% 70% 67% 80% 68% 70% 63% 75% 73% 67% 76% 64% 81% 54% 60% 65% 76% 50% 64% 57% 72% 62% 61% 63% 50% 73% 9% 6% 5% 4% 3% 8% 2% 12% 13% 9% 9% 12% 11% 12% 12% 3% 5% 10% 3% 18% 17% 9% 8% 23% 12% 18% 9% 17% 17% 16% 18% 7% newsmaker.md acasatv.md agora.md autoblog.md bancamea.md diez.md ea.md sputnik.md inprofunzime.md kankan.md kp.md sporter.md mamaplus.md ria.ru megogo.net unica.md realitatealive.md realitatea.md perfecte.md ok.ru play.md point.md protv.md noi.md 999.md md.mail.ru mama.md forum.md stirilocale.md timpul.md moldovenii.md unimedia.md
  10. 10. BATI COMPONENȚA AUDIENȚEI DUPĂ VENITUL NET AL GOSPODĂRIEI < 8 mii lei 8 – 16 mii lei 16 – 30 mii lei 73% 18% 6% % din grupul de referinta. Grupul de referinta – internauti care au raspuns la intrebarea despre venituri > 30 mii lei 2% 47% 64% 56% 47% 65% 37% 66% 57% 50% 55% 65% 45% 62% 45% 68% 89% 78% 82% 66% 77% 63% 79% 54% 66% 61% 40% 52% 45% 71% 53% 7% 82% 15% 10% 21% 19% 20% 42% 7% 21% 31% 29% 22% 44% 24% 39% 24% 9% 16% 14% 20% 17% 34% 16% 39% 19% 29% 56% 35% 44% 26% 35% 76% 17% 24% 18% 15% 26% 10% 15% 22% 18% 15% 13% 9% 9% 11% 14% 5% 3% 2% 13% 4% 2% 3% 6% 13% 9% 4% 13% 11% 3% 12% 18% 2% 14% 8% 8% 7% 6% 5% 4% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% autoblog.md sporter.md play.md newsmaker.md kp.md mama.md realitatealive.md forum.md point.md unimedia.md 999.md realitatea.md ria.ru agora.md md.mail.ru megogo.net ok.ru sputnik.md acasatv.md mamaplus.md timpul.md noi.md diez.md inprofunzime.md protv.md unica.md perfecte.md ea.md stirilocale.md kankan.md bancamea.md moldovenii.md

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