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Online Audience in Moldova // 2018 December

  • 1. DECEMBER 2018 ONLINE AUDIENCE STUDY REPORT .MD INTERNET POPULATION - 1 840 020
  • 2. 47% 53% SMTAI // DECEMBER 2019 SEX AUDIENCE COMPOSITION 79% 72% 62% 59% 57% 56% 56% 55% 55% 55% 54% 54% 54% 54% 53% 51% 51% 51% 48% 47% 47% 46% 45% 42% 41% 41% 37% 33% 33% 29% 27% 19% 21% 28% 38% 41% 43% 44% 44% 45% 45% 45% 46% 46% 46% 46% 47% 49% 49% 49% 52% 53% 53% 54% 55% 58% 59% 59% 63% 67% 67% 71% 73% 81% ea.md diez.md moldovenii.md esp.md ok.ru europalibera.org ivi.ru protv.md perfecte.md zdg.md megogo.net rutube.ru sputnik.md md.mail.ru deschide.md tv8.md timpul.md play.md agora.md kp.md mold-street.com 999.md mama.md point.md noi.md unimedia.md anticoruptie.md rise.md newsmaker.md sporter.md ria.ru allprices.md
  • 3. SEX PAGE VIEW COMPOSITION 49%51% SMTAI // DECEMBER 2019 83% 70% 67% 65% 59% 57% 55% 54% 54% 54% 52% 45% 45% 43% 40% 40% 36% 36% 35% 35% 34% 30% 30% 29% 26% 25% 25% 24% 20% 20% 17% 15% 17% 30% 33% 35% 41% 43% 45% 46% 46% 46% 48% 55% 55% 57% 60% 60% 64% 64% 65% 65% 66% 70% 70% 71% 74% 75% 75% 76% 80% 80% 83% 85% ea.md diez.md perfecte.md moldovenii.md ok.ru ivi.ru agora.md rutube.ru mama.md kp.md md.mail.ru tv8.md protv.md europalibera.org play.md mold-street.com rise.md zdg.md noi.md timpul.md 999.md unimedia.md megogo.net sputnik.md sporter.md allprices.md newsmaker.md anticoruptie.md ria.ru point.md esp.md deschide.md
  • 4. SEX TIME COMPOSITION SMTAI // DECEMBER 2019 48%52% 70% 68% 64% 62% 60% 60% 56% 55% 55% 52% 50% 49% 49% 44% 42% 40% 36% 34% 33% 31% 29% 29% 26% 24% 24% 24% 22% 19% 13% 11% 10% 4% 30% 32% 36% 38% 40% 40% 44% 45% 45% 48% 50% 51% 51% 56% 58% 60% 64% 66% 67% 69% 71% 71% 74% 76% 76% 76% 78% 81% 87% 89% 90% 96% ea.md perfecte.md mama.md agora.md diez.md ok.ru ivi.ru kp.md europalibera.org md.mail.ru play.md rutube.ru noi.md tv8.md protv.md rise.md moldovenii.md zdg.md 999.md mold-street.com unimedia.md newsmaker.md ria.ru sputnik.md allprices.md timpul.md megogo.net point.md sporter.md esp.md deschide.md anticoruptie.md
  • 5. AGE AUDIENCE COMPOSITION 9% 23% 21% 16% 31% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // DECEMBER 2019 33% 17% 13% 13% 13% 13% 12% 12% 10% 10% 10% 8% 8% 8% 8% 7% 6% 6% 6% 5% 5% 5% 5% 4% 4% 3% 26% 17% 21% 12% 34% 38% 24% 29% 26% 21% 42% 23% 14% 13% 27% 19% 18% 10% 15% 5% 10% 19% 18% 9% 14% 11% 17% 5% 10% 23% 20% 32% 15% 16% 23% 10% 20% 24% 30% 23% 18% 28% 22% 20% 19% 22% 25% 26% 26% 23% 14% 8% 13% 21% 25% 14% 14% 23% 35% 20% 27% 31% 24% 20% 8% 23% 14% 8% 12% 12% 16% 12% 17% 19% 13% 16% 17% 22% 16% 12% 12% 21% 22% 14% 21% 16% 16% 17% 18% 16% 15% 26% 19% 10% 17% 21% 18% 28% 30% 57% 20% 13% 18% 23% 29% 22% 13% 34% 43% 35% 25% 35% 38% 39% 44% 67% 51% 40% 38% 56% 50% 46% 31% 47% 43% 35% 40% 27% diez.md moldovenii.md timpul.md europalibera.org ivi.ru rutube.ru sporter.md ea.md ok.ru mama.md megogo.net md.mail.ru deschide.md rise.md 999.md protv.md tv8.md newsmaker.md esp.md ria.ru kp.md point.md zdg.md noi.md sputnik.md unimedia.md perfecte.md anticoruptie.md allprices.md agora.md mold-street.com play.md
  • 6. AGE PAGE VIEW COMPOSITION 9% 23% 19% 15% 33% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // DECEMBER 2019 48% 19% 12% 12% 11% 10% 9% 9% 9% 9% 6% 5% 4% 3% 3% 32% 15% 23% 50% 19% 37% 54% 15% 31% 32% 15% 7% 11% 7% 18% 17% 12% 12% 6% 4% 3% 5% 3% 18% 2% 11% 9% 9% 31% 17% 9% 14% 8% 15% 15% 22% 22% 24% 13% 31% 26% 29% 44% 20% 20% 10% 39% 44% 18% 33% 22% 6% 31% 7% 6% 21% 12% 18% 21% 4% 46% 34% 32% 52% 3% 19% 17% 12% 21% 11% 8% 27% 11% 16% 12% 6% 18% 12% 36% 14% 21% 15% 17% 17% 13% 13% 11% 18% 28% 9% 22% 58% 9% 17% 18% 27% 10% 33% 34% 5% 28% 18% 16% 18% 23% 15% 23% 62% 48% 68% 4% 23% 47% 38% 53% 71% 51% 72% 78% 42% 57% 61% 46% 28% 14% 32% 41% 7% diez.md moldovenii.md ok.ru rutube.ru rise.md ivi.ru ea.md mama.md 999.md sporter.md tv8.md europalibera.org md.mail.ru timpul.md megogo.net perfecte.md point.md protv.md unimedia.md ria.ru newsmaker.md deschide.md noi.md anticoruptie.md kp.md zdg.md allprices.md sputnik.md esp.md agora.md mold-street.com play.md
  • 7. AGE TIME COMPOSITION 10% 20% 17% 17% 36% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // DECEMBER 2019 47% 13% 13% 10% 10% 9% 8% 8% 4% 4% 3% 3% 37% 21% 51% 48% 13% 42% 31% 29% 11% 3% 6% 61% 7% 14% 12% 18% 10% 1% 13% 4% 11% 11% 2% 2% 12% 15% 15% 58% 6% 19% 7% 7% 14% 25% 24% 29% 17% 25% 30% 19% 31% 27% 9% 52% 20% 48% 45% 32% 4% 71% 4% 10% 3% 14% 11% 3% 22% 22% 46% 30% 25% 44% 3% 2% 17% 3% 15% 21% 10% 13% 18% 18% 15% 15% 7% 36% 21% 12% 17% 21% 6% 5% 10% 24% 66% 5% 2% 15% 21% 27% 1% 2% 13% 35% 25% 7% 35% 8% 3% 27% 22% 23% 15% 48% 48% 48% 20% 2% 44% 27% 18% 36% 88% 11% 82% 65% 19% 69% 85% 79% 44% 37% 38% 11% 56% 2% 65% diez.md ok.ru sporter.md rutube.ru mama.md ea.md 999.md ivi.ru md.mail.ru newsmaker.md unimedia.md rise.md megogo.net point.md perfecte.md tv8.md protv.md noi.md esp.md timpul.md kp.md sputnik.md zdg.md europalibera.org deschide.md allprices.md agora.md anticoruptie.md moldovenii.md mold-street.com play.md ria.ru
  • 8. EDUCATION AUDIENCE COMPOSITION 37% 7% 19% 24% 13% University College Lyceum Specialized Middle SMTAI // DECEMBER 2019 20% 15% 15% 15% 14% 14% 14% 13% 12% 12% 12% 11% 11% 11% 10% 10% 10% 8% 7% 7% 6% 6% 5% 5% 5% 4% 3% 3% 12% 31% 3% 23% 22% 29% 38% 28% 20% 19% 23% 16% 27% 18% 33% 16% 18% 17% 14% 5% 12% 13% 5% 13% 6% 17% 6% 6% 9% 13% 5% 7% 21% 8% 18% 18% 26% 9% 30% 11% 13% 29% 12% 9% 15% 12% 6% 10% 12% 14% 41% 25% 18% 13% 8% 9% 15% 19% 12% 11% 15% 6% 5% 7% 7% 5% 8% 6% 5% 6% 15% 7% 6% 6% 3% 6% 10% 13% 11% 3% 2% 5% 3% 4% 5% 4% 3% 54% 25% 68% 39% 39% 25% 34% 22% 42% 49% 30% 54% 50% 49% 45% 58% 50% 52% 62% 45% 52% 60% 77% 74% 76% 59% 67% 78% 76% 71% 85% allprices.md ok.ru newsmaker.md 999.md md.mail.ru ivi.ru moldovenii.md megogo.net esp.md point.md rutube.ru sputnik.md sporter.md mama.md play.md kp.md ria.ru noi.md protv.md diez.md ea.md tv8.md zdg.md rise.md perfecte.md anticoruptie.md agora.md deschide.md unimedia.md europalibera.org mold-street.com
  • 9. EDUCATION PAGE VIEW COMPOSITION 30% 7% 19% 28% 16% University College Lyceum Specialized Middle SMTAI // DECEMBER 2018 0 46% 20% 19% 17% 17% 14% 13% 13% 12% 12% 11% 10% 9% 7% 6% 6% 6% 4% 4% 4% 3% 3% 3% 3% 0 8% 12% 34% 52% 25% 27% 7% 18% 16% 17% 31% 9% 8% 24% 27% 2% 35% 9% 10% 6% 7% 5% 7% 13% 2% 3% 3% 0 2% 4% 23% 12% 20% 12% 12% 5% 5% 29% 2% 11% 32% 6% 49% 7% 3% 3% 24% 4% 7% 11% 15% 3% 4% 5% 3% 2% 0 4% 8% 4% 3% 7% 5% 9% 6% 20% 5% 6% 4% 2% 6% 3% 8% 3% 3% 0 40% 64% 16% 16% 35% 40% 72% 48% 62% 46% 25% 73% 73% 33% 59% 42% 45% 81% 75% 92% 64% 85% 85% 96% 78% 68% 93% 93% 91% 92% 96% esp.md play.md ok.ru megogo.net 999.md moldovenii.md allprices.md md.mail.ru ria.ru mama.md ivi.ru kp.md rise.md rutube.ru sporter.md diez.md point.md protv.md noi.md newsmaker.md ea.md sputnik.md perfecte.md unimedia.md tv8.md anticoruptie.md zdg.md agora.md europalibera.org mold-street.com deschide.md
  • 10. EDUCATION TIME COMPOSITION 28% 7% 19% 30% 16% University College Lyceum Specialized Middle SMTAI // DECEMBER 2018 32% 31% 26% 19% 18% 17% 12% 11% 11% 10% 10% 6% 5% 5% 5% 4% 4% 3% 2% 2% 2% 8% 18% 12% 55% 36% 25% 31% 11% 6% 17% 11% 14% 34% 10% 5% 8% 4% 5% 10% 9% 3% 31% 2% 4% 23% 20% 27% 14% 32% 45% 8% 2% 2% 2% 7% 5% 3% 50% 26% 53% 15% 3% 3% 19% 7% 3% 4% 2% 7% 8% 8% 8% 2% 5% 3% 3% 4% 2% 57% 51% 41% 20% 15% 36% 26% 76% 75% 50% 71% 39% 47% 48% 95% 95% 81% 89% 86% 91% 86% 85% 96% 40% 100% 67% 100% 46% 98% 54% 96% esp.md play.md mama.md megogo.net ok.ru 999.md ivi.ru allprices.md kp.md md.mail.ru ria.ru rutube.ru diez.md point.md newsmaker.md unimedia.md protv.md tv8.md noi.md sputnik.md perfecte.md mold-street.com agora.md anticoruptie.md deschide.md ea.md europalibera.org moldovenii.md zdg.md sporter.md rise.md
  • 11. OCCUPATION AUDIENCE COMPOSITION 16% 27% 7% 15% 36% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // DECEMBER 2018 31% 29% 29% 27% 22% 21% 21% 21% 20% 20% 20% 20% 19% 19% 19% 18% 18% 17% 17% 15% 15% 14% 14% 14% 13% 12% 12% 11% 10% 8% 7% 6% 3% 45% 45% 42% 39% 32% 27% 33% 31% 28% 49% 44% 55% 39% 26% 49% 46% 38% 45% 26% 23% 29% 37% 35% 39% 20% 21% 29% 15% 32% 39% 34% 23% 35% 7% 3% 6% 7% 8% 11% 10% 3% 6% 9% 7% 5% 6% 6% 7% 9% 7% 8% 6% 9% 8% 3% 13% 10% 6% 13% 6% 5% 7% 8% 8% 14% 16% 24% 9% 5% 10% 8% 3% 13% 9% 9% 7% 13% 7% 25% 14% 7% 7% 16% 20% 15% 23% 21% 47% 12% 31% 3% 11% 18% 19% 20% 31% 30% 20% 23% 32% 24% 24% 12% 30% 35% 22% 22% 32% 19% 43% 29% 35% 33% 39% 29% 38% 43% 33% 41% 10% 41% 48% 34% 45% newsmaker.md mold-street.com agora.md rise.md point.md mama.md sporter.md ea.md esp.md unimedia.md zdg.md perfecte.md anticoruptie.md 999.md deschide.md tv8.md sputnik.md protv.md ria.ru rutube.ru md.mail.ru kp.md noi.md europalibera.org ivi.ru ok.ru moldovenii.md megogo.net diez.md moldovenii.md play.md megogo.net allprices.md
  • 12. OCCUPATION PAGE VIEW COMPOSITION 18% 20% 12% 10% 41% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // DECEMBER 2018 74% 57% 44% 38% 35% 27% 26% 24% 24% 24% 22% 22% 21% 21% 21% 20% 19% 18% 16% 15% 14% 14% 14% 13% 11% 11% 8% 7% 6% 6% 5% 11% 23% 32% 48% 49% 49% 38% 52% 46% 19% 51% 39% 30% 58% 59% 24% 46% 16% 43% 42% 51% 30% 34% 13% 18% 48% 32% 30% 17% 35% 72% 7% 3% 3% 4% 5% 4% 15% 9% 4% 4% 3% 9% 3% 6% 15% 9% 12% 10% 5% 40% 7% 5% 3% 7% 11% 4% 9% 3% 6% 3% 10% 27% 11% 8% 24% 7% 13% 17% 26% 58% 8% 8% 15% 16% 10% 12% 13% 20% 16% 28% 33% 23% 29% 42% 11% 15% 36% 30% 32% 15% 34% 11% 54% 36% 50% 44% 35% 31% 5% 28% 50% 21% esp.md sputnik.md point.md mold-street.com newsmaker.md tv8.md rise.md protv.md unimedia.md 999.md zdg.md anticoruptie.md ria.ru perfecte.md agora.md mama.md noi.md rutube.ru sporter.md europalibera.org ea.md deschide.md md.mail.ru ok.ru ivi.ru kp.md moldovenii.md diez.md megogo.net allprices.md play.md
  • 13. OCCUPATION TIME COMPOSITION 16% 20% 11% 10% 42% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // DECEMBER 2018 81% 62% 42% 41% 41% 31% 29% 28% 28% 28% 27% 26% 23% 21% 21% 20% 20% 20% 15% 13% 13% 13% 12% 12% 12% 12% 11% 8% 7% 6% 20% 35% 37% 40% 41% 51% 52% 62% 52% 19% 54% 31% 14% 17% 57% 18% 58% 52% 22% 36% 18% 12% 13% 23% 49% 32% 45% 18% 76% 17% 7% 3% 13% 7% 3% 7% 39% 12% 9% 11% 3% 28% 42% 4% 4% 3% 2% 3% 5% 8% 10% 29% 5% 4% 6% 13% 13% 29% 52% 14% 5% 53% 5% 14% 21% 15% 14% 24% 15% 17% 7% 15% 33% 20% 45% 47% 30% 11% 23% 17% 29% 64% 33% 47% 74% 51% 62% 10% 5% 5% 29% 22% 31% esp.md sputnik.md noi.md point.md newsmaker.md unimedia.md protv.md rise.md tv8.md mold-street.com 999.md zdg.md ria.ru mama.md rutube.ru perfecte.md anticoruptie.md agora.md kp.md deschide.md md.mail.ru ivi.ru europalibera.org ok.ru allprices.md ea.md diez.md sporter.md megogo.net play.md moldovenii.md
  • 14. URBAN/ RURAL AUDIENCE COMPOSITION 44% 56% SMTAI // DECEMBER 2018 83% 80% 77% 77% 76% 74% 72% 72% 72% 72% 72% 71% 70% 69% 69% 68% 66% 65% 65% 63% 62% 62% 60% 60% 58% 57% 56% 56% 55% 55% 47% 16% 20% 23% 22% 23% 26% 27% 27% 28% 29% 27% 28% 29% 31% 31% 31% 33% 34% 35% 37% 38% 38% 40% 39% 42% 43% 43% 44% 45% 45% 53% newsmaker.md mold-street.com esp.md allprices.md ria.ru rise.md kp.md agora.md mama.md point.md perfecte.md sporter.md play.md noi.md unimedia.md rutube.ru megogo.net deschide.md sputnik.md zdg.md protv.md 999.md europalibera.org tv8.md md.mail.ru moldovenii.md ivi.ru diez.md ea.md anticoruptie.md ok.ru
  • 15. URBAN/ RURAL PAGE VIEW COMPOSITION 44% 56% SMTAI // DECEMBER 2018 97% 93% 89% 86% 83% 82% 82% 81% 79% 78% 78% 79% 76% 76% 75% 75% 73% 72% 71% 70% 70% 71% 67% 66% 59% 74% 57% 48% 47% 46% 45% 3% 7% 10% 14% 17% 18% 17% 18% 21% 21% 22% 21% 23% 23% 24% 25% 27% 28% 29% 30% 30% 28% 31% 34% 40% 26% 43% 52% 52% 54% 55% esp.md newsmaker.md point.md sputnik.md unimedia.md agora.md ria.ru perfecte.md rise.md protv.md mold-street.com sporter.md mama.md noi.md tv8.md europalibera.org zdg.md ea.md kp.md rutube.ru diez.md allprices.md md.mail.ru anticoruptie.md 999.md play.md moldovenii.md deschide.md megogo.net ivi.ru ok.ru
  • 16. URBAN/ RURAL TIME COMPOSITION 46% 54% SMTAI // DECEMBER 2018 97% 94% 93% 94% 92% 91% 90% 86% 85% 84% 84% 82% 81% 80% 79% 79% 75% 69% 64% 63% 63% 63% 65% 75% 61% 61% 47% 46% 42% 41% 15% 3% 6% 7% 6% 8% 9% 10% 14% 15% 15% 16% 18% 18% 19% 21% 21% 25% 31% 36% 36% 37% 37% 35% 25% 39% 38% 53% 53% 57% 59% 85% esp.md rise.md newsmaker.md sporter.md sputnik.md europalibera.org point.md ria.ru unimedia.md agora.md protv.md mold-street.com noi.md tv8.md anticoruptie.md perfecte.md rutube.ru md.mail.ru mama.md zdg.md diez.md kp.md allprices.md play.md 999.md ea.md deschide.md ivi.ru ok.ru megogo.net moldovenii.md
  • 17. REGION AUDIENCE COMPOSITION 28% 28% 29% 13% 2% North Center Chisinau South Gagauzia SMTAI // DECEMBER 2018 69% 34% 34% 32% 30% 30% 29% 28% 28% 27% 26% 26% 25% 24% 24% 23% 22% 21% 21% 21% 20% 20% 19% 18% 18% 17% 17% 15% 15% 10% 7% 6% 20% 25% 31% 28% 28% 27% 26% 21% 26% 16% 24% 22% 19% 21% 30% 30% 29% 22% 22% 20% 12% 26% 28% 27% 27% 14% 33% 43% 27% 31% 17% 30% 39% 19% 27% 21% 28% 34% 37% 30% 45% 37% 36% 47% 48% 36% 30% 42% 43% 49% 49% 64% 44% 42% 41% 45% 58% 39% 34% 49% 57% 6% 9% 2% 15% 14% 20% 13% 10% 12% 16% 10% 11% 13% 10% 7% 12% 15% 7% 14% 8% 10% 3% 11% 11% 14% 11% 8% 11% 8% 13% 6% 2% 7% 3% 1% 2% 3% 2% 3% 2% 3% 4% 3% 4% 2% esp.md ria.ru play.md ok.ru ivi.ru moldovenii.md md.mail.ru sputnik.md kp.md megogo.net point.md 999.md noi.md agora.md sporter.md tv8.md rutube.ru zdg.md ea.md europalibera.org mama.md mold-street.com rise.md protv.md deschide.md unimedia.md newsmaker.md diez.md anticoruptie.md perfecte.md allprices.md
  • 18. REGION PAGE VIEW COMPOSITION 36% 25% 26% 11% 3% North Center Chisinau South Gagauzia SMTAI // DECEMBER 2018 97% 43% 39% 35% 35% 33% 30% 28% 28% 27% 22% 21% 21% 20% 20% 18% 18% 17% 17% 16% 16% 16% 13% 11% 11% 11% 10% 9% 9% 7% 6% 30% 24% 12% 19% 25% 26% 27% 13% 16% 19% 26% 33% 28% 26% 21% 4% 40% 14% 13% 28% 46% 15% 10% 27% 16% 8% 25% 25% 21% 24% 2% 12% 22% 44% 41% 35% 29% 30% 53% 43% 52% 20% 42% 41% 48% 41% 77% 35% 65% 68% 50% 34% 72% 72% 56% 64% 45% 47% 63% 54% 59% 12% 14% 9% 5% 6% 14% 11% 6% 5% 7% 33% 4% 9% 6% 19% 6% 4% 3% 5% 4% 6% 4% 10% 36% 18% 3% 17% 11% 4% 3% 9% 2% 2% esp.md ok.ru ivi.ru mama.md 999.md deschide.md moldovenii.md md.mail.ru agora.md ria.ru unimedia.md megogo.net anticoruptie.md rutube.ru rise.md noi.md newsmaker.md kp.md sporter.md mold-street.com tv8.md zdg.md play.md sputnik.md diez.md ea.md point.md protv.md europalibera.org perfecte.md allprices.md
  • 19. REGION TIME COMPOSITION 37% 26% 23% 12% 3% North Center Chisinau South Gagauzia SMTAI // DECEMBER 2018 99% 48% 44% 42% 37% 32% 25% 25% 23% 22% 22% 22% 21% 20% 19% 17% 15% 15% 15% 14% 10% 10% 10% 10% 8% 7% 7% 6% 5% 5% 4% 8% 28% 23% 20% 19% 30% 15% 54% 5% 32% 10% 24% 25% 23% 23% 12% 43% 29% 21% 33% 55% 18% 6% 11% 7% 80% 13% 27% 12% 33% 32% 12% 21% 37% 43% 30% 54% 22% 72% 15% 57% 51% 47% 44% 52% 73% 32% 47% 63% 52% 29% 57% 50% 81% 81% 14% 78% 49% 83% 44% 12% 12% 13% 6% 5% 11% 2% 29% 11% 4% 8% 14% 8% 7% 8% 4% 5% 15% 33% 4% 4% 18% 17% 3% 4% 3% 4% 2% esp.md mama.md ok.ru ivi.ru deschide.md 999.md md.mail.ru ria.ru anticoruptie.md newsmaker.md megogo.net agora.md tv8.md allprices.md ea.md unimedia.md play.md kp.md rutube.ru mold-street.com diez.md zdg.md noi.md point.md europalibera.org sputnik.md moldovenii.md sporter.md protv.md rise.md perfecte.md
  • 20. HOUSEHOLDNETINCOME AUDIENCE COMPOSITION 71% 22% 6% 2% < 8k, mdl 8-16k, mdl 16- 30k,mdl > 30k,mdl SMTAI // DECEMBER 2018 81% 79% 72% 71% 69% 69% 69% 68% 66% 66% 65% 63% 62% 62% 62% 61% 61% 60% 59% 59% 59% 59% 58% 56% 53% 50% 48% 48% 46% 43% 40% 15% 17% 14% 23% 21% 19% 24% 23% 23% 20% 24% 29% 9% 28% 26% 26% 31% 33% 26% 36% 24% 26% 27% 28% 33% 30% 31% 29% 30% 32% 30% 4% 3% 13% 5% 9% 9% 6% 7% 10% 12% 8% 8% 20% 7% 10% 10% 8% 5% 13% 5% 14% 14% 11% 13% 12% 15% 14% 20% 20% 20% 20% 1% 2% 1% 1% 3% 1% 1% 2% 2% 3% 9% 3% 3% 3% 1% 2% 3% 1% 4% 3% 3% 5% 6% 4% 5% 6% 9% moldovenii.md ok.ru europalibera.org md.mail.ru sputnik.md ria.ru ivi.ru noi.md kp.md play.md 999.md megogo.net rise.md esp.md tv8.md point.md ea.md rutube.ru mama.md allprices.md sporter.md deschide.md anticoruptie.md protv.md diez.md zdg.md unimedia.md perfecte.md agora.md newsmaker.md mold-street.com
  • 21. AUDIENCE COMPOSITION Platform Population PC 1,335,439 Phone 1,197,862 Tablet 311,100 Total 1 840 020 PLATFORM SMTAI // DECEMBER 2018
  • 22. The main language in communication with the family LANQUAGE 73% 25% 2% Romanian Russian Other SMTAI // DECEMBER 2018 92% 92% 91% 90% 88% 88% 87% 85% 84% 84% 84% 82% 79% 77% 74% 74% 72% 70% 69% 69% 68% 68% 67% 65% 64% 60% 58% 47% 44% 43% 36% 6% 7% 7% 9% 10% 12% 12% 8% 13% 11% 12% 18% 18% 20% 24% 23% 28% 27% 28% 27% 32% 31% 30% 32% 29% 35% 39% 52% 52% 54% 63% 1% 1% 1% 1% 3% 1% 1% 7% 2% 5% 4% 0% 3% 3% 2% 3% 0% 3% 3% 4% 0% 1% 3% 3% 7% 5% 4% 1% 5% 3% 1% ea.md perfecte.md protv.md unimedia.md diez.md anticoruptie.md zdg.md agora.md rise.md tv8.md deschide.md mold-street.com europalibera.org sporter.md 999.md ok.ru moldovenii.md megogo.net rutube.ru ivi.ru allprices.md mama.md sputnik.md md.mail.ru play.md noi.md point.md newsmaker.md ria.ru kp.md esp.md