December 2019 Online Audience Study Report for Moldova
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This document provides demographic data on the online audience in Moldova as of December 2019. It analyzes the audience composition by sex (47% female, 53% male), age group (highest percentages in the 20-29 and 30-39 age ranges), education level (highest percentages having university or college education), occupation (highest percentages being students, housewives/pensioners, or middle managers), location (44% urban vs. 56% rural), region (highest percentages from the Center and Chisinau), household income (69% earning less than 8k MDL per month), and device used (highest percentages using phones, followed by PCs). The total online population analyzed is 1,840,020 people.
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December 2019 Online Audience Study Report for Moldova
- 1. DECEMBER 2019 ONLINE AUDIENCE STUDY REPORT .MD INTERNET POPULATION - 1 840 020
- 2. 47% 53% SMTAI // DECEMBER 2019 SEX AUDIENCE COMPOSITION 76% 74% 70% 68% 67% 61% 60% 58% 58% 57% 56% 56% 55% 55% 54% 54% 53% 52% 47% 47% 45% 45% 44% 44% 43% 42% 42% 40% 38% 37% 24% 26% 30% 32% 33% 39% 40% 42% 42% 43% 44% 44% 45% 45% 46% 46% 47% 48% 53% 53% 55% 55% 56% 56% 57% 58% 58% 60% 62% 63% moldovenii.md ea.md mold-street.com timpul.md diez.md esp.md rutube.ru protv.md ok.ru perfecte.md md.mail.ru noi.md moldova.org tv8.md deschide.md agora.md sputnik.md ivi.ru megogo.net makler.md point.md zdg.md anticoruptie.md newsmaker.md unimedia.md stiri.md 999.md kp.md mama.md gismeteo.md
- 3. AGE AUDIENCE COMPOSITION 9% 23% 21% 16% 31% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // DECEMBER 2019 2% 2% 3% 2% 10% 4% 7% 4% 3% 9% 3% 11% 6% 8% 2% 4% 3% 3% 14% 11% 9% 8% 6% 17% 14% 8% 24% 11% 40% 9% 9% 8% 10% 11% 13% 4% 17% 16% 24% 16% 18% 22% 19% 24% 15% 19% 29% 24% 26% 24% 24% 30% 25% 26% 22% 35% 18% 28% 25% 6% 21% 10% 17% 10% 19% 34% 17% 22% 7% 20% 24% 14% 22% 20% 29% 22% 20% 22% 18% 18% 21% 17% 21% 19% 31% 18% 28% 29% 16% 18% 9% 21% 17% 18% 13% 7% 16% 11% 13% 23% 15% 15% 15% 11% 17% 19% 13% 17% 8% 14% 17% 17% 19% 10% 9% 20% 12% 17% 4% 66% 60% 59% 54% 52% 51% 49% 47% 47% 47% 41% 39% 38% 38% 37% 36% 36% 35% 34% 34% 33% 30% 29% 28% 28% 25% 18% 17% 15% 15% kp.md deschide.md gismeteo.md unimedia.md sputnik.md noi.md newsmaker.md tv8.md perfecte.md zdg.md anticoruptie.md stiri.md timpul.md makler.md moldova.org esp.md point.md protv.md mama.md ea.md md.mail.ru ok.ru agora.md 999.md diez.md ivi.ru rutube.ru moldovenii.md megogo.net mold-street.com
- 4. EDUCATION AUDIENCE COMPOSITION 37% 7% 19% 24% 13% University College Lyceum Specialized Middle SMTAI // DECEMBER 2019 5% 7% 4% 3% 6% 4% 3% 7% 5% 4% 8% 6% 22% 4% 11% 11% 3% 8% 24% 10% 16% 14% 7% 8% 20% 15% 20% 9% 9% 0% 20% 11% 18% 14% 12% 12% 8% 21% 13% 18% 19% 25% 26% 23% 11% 21% 20% 22% 20% 20% 25% 10% 2% 19% 28% 34% 5% 4% 5% 19% 3% 16% 15% 20% 28% 15% 11% 15% 6% 15% 7% 16% 3% 15% 34% 15% 10% 19% 19% 19% 6% 34% 58% 27% 23% 17% 4% 15% 7% 2% 5% 7% 4% 5% 2% 11% 23% 6% 19% 9% 0% 4% 11% 4% 6% 11% 3% 6% 4% 8% 24% 10% 2% 4% 8% 9% 81% 81% 74% 72% 68% 62% 58% 57% 56% 55% 54% 54% 54% 52% 52% 51% 48% 47% 46% 46% 43% 43% 40% 39% 39% 38% 38% 30% 25% 20% unimedia.md anticoruptie.md deschide.md moldova.org perfecte.md timpul.md stiri.md noi.md agora.md tv8.md zdg.md protv.md gismeteo.md point.md moldovenii.md mama.md newsmaker.md esp.md ea.md sputnik.md makler.md 999.md rutube.ru md.mail.ru kp.md diez.md mold-street.com megogo.net ivi.ru ok.ru
- 5. OCCUPATION AUDIENCE COMPOSITION 13% 34% 10% 16% 27% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // DECEMBER 2019 22% 20% 19% 19% 19% 19% 18% 15% 15% 15% 14% 14% 14% 14% 14% 13% 13% 13% 13% 12% 12% 12% 12% 11% 11% 11% 9% 8% 6% 4% 31% 37% 37% 28% 30% 47% 59% 33% 40% 37% 34% 57% 35% 56% 49% 58% 45% 33% 50% 54% 43% 46% 37% 31% 51% 23% 40% 25% 55% 53% 12% 8% 8% 6% 7% 6% 2% 8% 11% 4% 3% 8% 7% 11% 10% 4% 4% 10% 11% 9% 7% 12% 7% 4% 20% 14% 10% 7% 20% 12% 7% 14% 10% 16% 26% 2% 19% 9% 10% 15% 29% 14% 2% 5% 9% 24% 4% 15% 60% 25% 14% 10% 28% 15% 21% 26% 40% 24% 16% 13% 30% 24% 32% 22% 23% 24% 21% 20% 18% 17% 21% 23% 28% 30% 22% 27% 45% 23% 7% 18% 41% 22% 11% megogo.net point.md gismeteo.md ivi.ru mama.md newsmaker.md tv8.md moldova.org agora.md sputnik.md 999.md unimedia.md md.mail.ru anticoruptie.md protv.md perfecte.md diez.md deschide.md stiri.md zdg.md makler.md noi.md kp.md timpul.md rutube.ru mold-street.com ea.md ok.ru esp.md moldovenii.md
- 6. URBAN/ RURAL AUDIENCE COMPOSITION 44% 56% SMTAI // DECEMBER 2019 90% 87% 87% 87% 84% 77% 75% 72% 70% 66% 65% 62% 62% 62% 60% 60% 58% 57% 57% 57% 57% 56% 55% 55% 55% 54% 48% 44% 43% 40% 10% 13% 13% 13% 16% 23% 25% 28% 30% 34% 35% 38% 38% 38% 40% 40% 42% 43% 43% 43% 43% 44% 45% 45% 45% 46% 52% 56% 57% 60% newsmaker.md mold-street.com anticoruptie.md esp.md perfecte.md point.md unimedia.md mama.md stiri.md protv.md 999.md tv8.md diez.md kp.md sputnik.md agora.md megogo.net deschide.md makler.md timpul.md md.mail.ru ea.md moldovenii.md noi.md gismeteo.md zdg.md moldova.org ivi.ru ok.ru rutube.ru
- 7. REGION AUDIENCE COMPOSITION 25% 29% 29% 15% 2% North Center Chisinau South Gagauzia SMTAI // DECEMBER 2018 83% 53% 39% 32% 31% 30% 30% 28% 27% 25% 25% 25% 24% 23% 22% 21% 21% 20% 20% 20% 19% 19% 19% 19% 18% 18% 15% 12% 6% 5% 4% 9% 20% 27% 35% 29% 28% 37% 26% 28% 25% 25% 29% 25% 25% 34% 26% 35% 20% 24% 36% 23% 30% 22% 35% 37% 40% 36% 45% 20% 10% 38% 37% 26% 12% 31% 22% 17% 26% 38% 33% 31% 28% 40% 48% 40% 41% 38% 48% 42% 32% 46% 32% 41% 34% 37% 32% 42% 45% 70% 2% 12% 18% 6% 17% 16% 18% 9% 15% 17% 18% 11% 4% 5% 12% 7% 10% 14% 12% 11% 17% 18% 12% 8% 13% 8% 4% 4% 4% 4% 3% 3% 4% 2% 3% 2% 3% 2% 3% 2% 2% esp.md mold-street.com newsmaker.md md.mail.ru ok.ru timpul.md gismeteo.md rutube.ru ivi.ru diez.md sputnik.md megogo.net makler.md 999.md agora.md ea.md moldovenii.md moldova.org point.md stiri.md deschide.md mama.md kp.md tv8.md noi.md protv.md zdg.md unimedia.md perfecte.md anticoruptie.md
- 8. HOUSEHOLDNETINCOME AUDIENCE COMPOSITION 69% 20% 8% 3% < 8k, mdl 8-16k, mdl 16- 30k,mdl > 30k,mdl SMTAI // DECEMBER 2019 82% 75% 73% 72% 72% 71% 71% 70% 70% 67% 66% 64% 64% 64% 64% 62% 62% 62% 61% 60% 60% 60% 56% 55% 55% 51% 43% 42% 39% 35% 32% 26% 14% 13% 19% 22% 21% 16% 18% 20% 21% 19% 21% 14% 25% 8% 26% 25% 23% 24% 27% 28% 24% 24% 28% 35% 28% 29% 42% 20% 34% 24% 24% 35% 3% 11% 6% 5% 5% 8% 6% 9% 7% 10% 13% 18% 9% 11% 8% 11% 13% 10% 10% 10% 15% 13% 14% 9% 15% 13% 12% 34% 27% 35% 16% 34% 1% 1% 2% 1% 2% 5% 5% 1% 2% 4% 1% 5% 2% 17% 2% 2% 2% 4% 1% 2% 1% 2% 2% 1% 2% 7% 2% 4% 6% 28% 4% ok.ru gismeteo.md moldovenii.md kp.md sputnik.md ivi.ru ea.md makler.md md.mail.ru timpul.md protv.md newsmaker.md deschide.md moldova.org noi.md zdg.md mama.md 999.md esp.md diez.md perfecte.md stiri.md tv8.md rutube.ru megogo.net point.md unimedia.md mold-street.com anticoruptie.md agora.md rise.md mold-street.com
- 9. SMTAI // DECEMBER 2019 AUDIENCE COMPOSITION Platform Population PC 1,335,439 Phone 1,197,862 Tablet 311,100 Total 1 840 020 PLATFORM