More Related Content Similar to Online Audience in Moldova // 2019 JANUARY (20) More from Audit Bureau of Circulation and Internet Moldova (17) Online Audience in Moldova // 2019 JANUARY2. 47%
53%
SMTAI // JANUARY 2019
SEX
AUDIENCE COMPOSITION
74%
69%
68%
67%
66%
64%
59%
58%
58%
57%
57%
56%
55%
54%
54%
54%
53%
52%
52%
52%
52%
51%
50%
48%
48%
45%
44%
44%
41%
41%
39%
38%
37%
37%
33%
24%
26%
31%
32%
33%
34%
36%
41%
42%
42%
43%
43%
44%
45%
46%
46%
46%
47%
48%
48%
48%
48%
49%
50%
52%
52%
55%
56%
56%
59%
59%
61%
62%
63%
63%
67%
76%
ea.md
fest.md
diez.md
esp.md
mamaplus.md
unica.md
perfecte.md
zdg.md
forum.md
tv8.md
ok.ru
md.mail.ru
europalibera.org
rutube.ru
altfel.md
ivi.ru
deschide.md
sputnik.md
protv.md
kp.md
timpul.md
agora.md
megogo.net
noi.md
moldovenii.md
unimedia.md
point.md
999.md
newsmaker.md
play.md
mama.md
rise.md
mold-street.com
ria.ru
anticoruptie.md
sporter.md
3. AGE
AUDIENCE COMPOSITION
9%
23%
21%
16%
31%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // JANUARY 2019
25%
18%
14%
13%
12%
12%
11%
9%
9%
9%
9%
8%
8%
7%
7%
7%
6%
6%
6%
5%
5%
4%
4%
4%
4%
4%
3%
2%
25%
22%
29%
34%
42%
26%
10%
16%
11%
22%
26%
24%
15%
9%
9%
15%
17%
18%
34%
15%
17%
20%
29%
18%
10%
32%
10%
5%
31%
28%
15%
33%
7%
56%
33%
29%
18%
22%
22%
27%
18%
19%
27%
23%
23%
19%
21%
26%
18%
20%
12%
20%
11%
31%
36%
31%
25%
26%
25%
41%
14%
32%
20%
4%
19%
20%
25%
35%
17%
10%
19%
37%
14%
7%
11%
14%
12%
17%
26%
13%
18%
17%
21%
16%
23%
21%
13%
22%
21%
17%
5%
19%
17%
16%
15%
13%
16%
15%
14%
14%
11%
14%
22%
1%
18%
26%
14%
19%
17%
31%
24%
12%
16%
26%
26%
39%
38%
34%
24%
26%
37%
44%
59%
36%
45%
28%
19%
29%
36%
34%
27%
24%
56%
17%
53%
75%
38%
36%
37%
31%
58%
7%
34%
15%
diez.md
ea.md
ivi.ru
megogo.net
rutube.ru
ok.ru
moldovenii.md
tv8.md
mold-street.com
md.mail.ru
agora.md
999.md
timpul.md
kp.md
noi.md
anticoruptie.md
deschide.md
mama.md
mamaplus.md
perfecte.md
point.md
protv.md
unica.md
sporter.md
sputnik.md
fest.md
unimedia.md
ria.ru
play.md
zdg.md
newsmaker.md
europalibera.org
esp.md
forum.md
altfel.md
rise.md
4. EDUCATION
AUDIENCE COMPOSITION
37%
7%
19%
24%
13%
University
College
Lyceum
Specialized
Middle
SMTAI // JANUARY 2019
20%
20%
19%
18%
18%
16%
15%
14%
14%
14%
14%
13%
12%
12%
12%
12%
11%
11%
10%
10%
10%
9%
9%
8%
7%
6%
5%
5%
5%
5%
3%
3%
3%
2%
2%
6%
19%
27%
32%
22%
23%
21%
16%
17%
16%
10%
24%
17%
21%
16%
11%
17%
21%
4%
3%
17%
6%
21%
7%
15%
26%
8%
7%
23%
8%
13%
9%
21%
14%
2%
37%
3%
30%
21%
22%
11%
15%
23%
10%
23%
10%
11%
17%
13%
16%
9%
23%
7%
13%
19%
19%
33%
12%
9%
16%
5%
14%
4%
19%
3%
28%
16%
29%
13%
3%
10%
8%
5%
9%
12%
4%
12%
8%
4%
6%
7%
5%
7%
8%
6%
8%
7%
12%
5%
3%
4%
13%
2%
3%
6%
4%
3%
76%
36%
78%
29%
24%
21%
48%
39%
30%
56%
34%
54%
62%
40%
51%
47%
57%
47%
59%
48%
80%
56%
49%
50%
56%
65%
62%
61%
66%
85%
54%
83%
56%
71%
48%
71%
newsmaker.md
forum.md
altfel.md
rutube.ru
ivi.ru
ok.ru
noi.md
md.mail.ru
megogo.net
timpul.md
moldovenii.md
sputnik.md
perfecte.md
999.md
point.md
mama.md
protv.md
esp.md
kp.md
ria.ru
anticoruptie.md
fest.md
play.md
diez.md
mamaplus.md
deschide.md
tv8.md
sporter.md
agora.md
mold-street.com
unica.md
unimedia.md
ea.md
zdg.md
europalibera.org
rise.md
5. OCCUPATION
AUDIENCE COMPOSITION
13%
31%
10%
18%
28%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // JANUARY 2019
32%
31%
28%
28%
27%
26%
24%
20%
20%
20%
18%
17%
16%
16%
16%
16%
16%
16%
15%
14%
14%
14%
13%
13%
12%
12%
12%
11%
10%
10%
8%
8%
8%
8%
5%
5%
30%
38%
46%
46%
36%
30%
56%
45%
53%
38%
43%
48%
52%
42%
45%
51%
35%
40%
39%
53%
50%
35%
41%
40%
35%
48%
39%
30%
21%
32%
44%
25%
29%
24%
52%
38%
5%
14%
4%
2%
10%
3%
4%
3%
7%
2%
4%
4%
5%
10%
6%
9%
6%
4%
10%
4%
10%
3%
10%
8%
7%
9%
17%
13%
8%
3%
16%
4%
12%
2%
22%
3%
5%
4%
9%
3%
10%
2%
19%
5%
10%
7%
25%
13%
23%
9%
12%
15%
10%
17%
11%
13%
17%
35%
9%
15%
10%
9%
23%
30%
16%
25%
23%
5%
18%
31%
17%
29%
12%
17%
17%
32%
24%
13%
11%
20%
25%
29%
4%
14%
13%
20%
14%
24%
27%
24%
12%
18%
24%
7%
27%
30%
22%
30%
18%
25%
33%
19%
27%
53%
38%
9%
18%
esp.md
sporter.md
newsmaker.md
mold-street.com
altfel.md
mama.md
rise.md
agora.md
unimedia.md
point.md
anticoruptie.md
fest.md
unica.md
mamaplus.md
deschide.md
zdg.md
999.md
kp.md
tv8.md
perfecte.md
timpul.md
md.mail.ru
diez.md
sputnik.md
forum.md
protv.md
noi.md
megogo.net
rutube.ru
Numbers-play.md
ea.md
ivi.ru
ria.ru
ok.ru
europalibera.org
moldovenii.md
6. URBAN/ RURAL
AUDIENCE COMPOSITION
44%
56%
SMTAI // JANUARY 2019
90%
86%
81%
81%
80%
80%
79%
74%
74%
73%
73%
71%
70%
69%
68%
67%
67%
66%
64%
62%
61%
60%
60%
60%
59%
59%
59%
58%
57%
57%
57%
55%
50%
50%
43%
40%
9%
13%
19%
19%
20%
19%
21%
24%
26%
26%
27%
28%
30%
30%
31%
32%
33%
33%
36%
37%
38%
38%
39%
40%
40%
40%
40%
41%
42%
42%
43%
45%
49%
49%
57%
59%
esp.md
anticoruptie.md
sporter.md
newsmaker.md
mold-street.com
kp.md
agora.md
unimedia.md
perfecte.md
point.md
ria.ru
mama.md
tv8.md
fest.md
zdg.md
rutube.ru
forum.md
unica.md
protv.md
999.md
timpul.md
diez.md
deschide.md
mamaplus.md
md.mail.ru
altfel.md
sputnik.md
noi.md
ivi.ru
megogo.net
europalibera.org
ea.md
rise.md
play.md
ok.ru
moldovenii.md
7. REGION
AUDIENCE COMPOSITION
26%
30%
29%
13%
2%
North
Center
Chisinau
South
Gagauzia
SMTAI // JANUARY 2018
74%
39%
33%
32%
32%
31%
31%
30%
27%
26%
25%
23%
23%
22%
21%
21%
21%
21%
20%
20%
19%
19%
17%
17%
17%
16%
15%
15%
13%
13%
11%
11%
7%
4%
15%
35%
29%
22%
27%
18%
27%
20%
23%
31%
29%
17%
26%
30%
9%
34%
22%
50%
26%
16%
31%
28%
24%
25%
25%
30%
30%
16%
19%
42%
15%
21%
17%
34%
15%
32%
33%
24%
38%
29%
43%
45%
28%
37%
58%
21%
36%
62%
29%
45%
20%
41%
37%
32%
45%
36%
49%
42%
41%
46%
52%
63%
45%
67%
61%
5%
8%
15%
6%
10%
15%
10%
12%
5%
5%
13%
10%
2%
24%
13%
8%
14%
12%
5%
11%
28%
17%
9%
21%
9%
17%
14%
9%
19%
5%
6%
11%
4%
2%
3%
3%
4%
3%
4%
3%
6%
2%
4%
2%
2%
esp.md
ria.ru
ok.ru
unica.md
sputnik.md
ivi.ru
kp.md
md.mail.ru
mamaplus.md
tv8.md
rutube.ru
999.md
mold-street.com
megogo.net
play.md
anticoruptie.md
noi.md
point.md
moldovenii.md
mama.md
forum.md
zdg.md
diez.md
timpul.md
unimedia.md
deschide.md
protv.md
ea.md
sporter.md
agora.md
rise.md
newsmaker.md
fest.md
8. HOUSEHOLDNETINCOME
AUDIENCE COMPOSITION
69%
22%
6%
3%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
SMTAI // JANUARY 2019
39%
44%
54%
32%
63%
63%
41%
79%
67%
43%
88%
32%
63%
80%
79%
59%
66%
65%
71%
60%
64%
56%
48%
48%
70%
56%
49%
59%
79%
38%
73%
56%
53%
47%
42%
50%
25%
32%
24%
53%
19%
21%
14%
16%
15%
27%
6%
34%
30%
15%
15%
26%
26%
23%
21%
29%
27%
30%
32%
31%
16%
30%
32%
25%
14%
30%
20%
28%
29%
35%
36%
31%
31%
23%
19%
11%
17%
15%
33%
4%
17%
22%
6%
23%
6%
3%
6%
13%
7%
9%
5%
9%
8%
11%
16%
17%
11%
14%
17%
13%
5%
20%
6%
16%
16%
17%
17%
14%
4%
2%
4%
3%
1%
13%
2%
1%
8%
11%
1%
2%
2%
3%
2%
3%
1%
3%
4%
4%
3%
1%
2%
3%
2%
13%
1%
1%
2%
1%
6%
4%
altfel.md
anticoruptie.md
mamaplus.md
fest.md
esp.md
europalibera.org
rise.md
play.md
forum.md
newsmaker.md
moldovenii.md
mold-street.com
noi.md
ok.ru
ivi.ru
megogo.net
rutube.ru
999.md
md.mail.ru
mama.md
kp.md
point.md
sporter.md
diez.md
deschide.md
timpul.md
perfecte.md
protv.md
ria.ru
agora.md
sputnik.md
ea.md
tv8.md
unica.md
unimedia.md
zdg.md