Many production organizations are adding services to their portfolio\'s, but value is sometimes hard to find. What are the key value drivers? Where can you find more value? What are your options? Maybe we can search for it together.

1. Service as a StrategyThe hidden value of services Bram Broersma Utrecht, April 12, 2010

2. As marketmature and change…

3. ….Customers demand more and more from your organization For less More

4. Competition is fierce and sometimes you even stay ahead of the game

5. By providing additional tools and services you actually are able to generate revenue…

6. Butenlarging the valuepropositionalsoincreasescosts and the complexity of processes

7. The main focus is onselling the product…

8. Butwhat is the customerreallybuying?

9. There is hidden value in services!

10. Services can help youdifferentiate in the market place whenproducts are nolonger a distinguishing factor

11. Service can help to generate additional revenue by entering new markets and growing existing ones

12. Services can help youbecome more agile in the market place byincreasingresponsiveness and predictability

13. Grasping the service potential is quite a challenge…

14. ….Butitmightbecloserthanyouthink!

15. ….. Youjustneed the right focus to reallygain a competitiveadvantagewith services

16. Service as a strategy + Realization capability = Business value

17. Let’sseewhereyourvalue is hidden!