The document discusses trends in urbanization, digitalization, and lifestyle that are driving changes in mobility. As populations become increasingly urbanized, smart mobility solutions are needed to address challenges like congestion, parking issues, and emissions reductions. Digital technologies are enabling new shared mobility models like ride- and car-sharing through mobile apps and platforms. Intermodal transportation using mobility hubs is also discussed. Emerging trends like autonomous vehicles and electric vehicles will further transform mobility in the future. The document outlines both benefits and challenges of introducing new mobility solutions in Brussels.

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The re-invention of mobility
Katharina Wagner | Head of Business Development Europe
Brussels| 20.10.2015

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TRENDS
URBANISATION LIFESTYLE DIGITALISATION

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TRENDS
URBANISATION LIFESTYLE DIGITALISATION

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URBAN AND RURAL POPULATION 1950 – 2050
Quelle:
Stiftung Weltbevölkerung
URBAN
POPULATION
RURAL
POPULATION
POPULATIONINBILLIONS

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WORLD POPULATION 2050
Source: Unicef (2012)

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Tackling urban problems through SMART mobility
Congestion Management Parking Management Mobility Management Emissions Reduction
CHALLENGES OF URBANISATION

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TRENDS
DIGITALISATIONURBANISATION LIFESTYLE

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SHARING IS CARING - MOBILITY
B2C
P2P
NFP
RIDE
SHARING
DRIVER
SERVICES
SHARING MOBILITY

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INTERMODALITY
MOBILITY HUBS

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INTERMODALITY - MOOVEL APP

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TRENDS
LIFESTYLEURBANISATION DIGITALISATION

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DIGITALISATION
Effects of digitalistaion on culture and society
Source:ibi Research (2014)
Business life
Globalisation
Economy
Mobility
Education sector
Individual education
Politics
Health sector
Culture
Individual health
Very stron effects No effects

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DIGITALISIERUNG – THE INTERNET IS GETTING MORE MOBILE

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Digitalisation driving car sharing (DE)
DIGITALISATION
Sources of information; bcs 2015
0
100000
200000
300000
400000
500000
600000
700000
Station Based CS
• Fix rental locations
• Two-way rentals (A to A)
• Pre-reservation
• (partly) complex pricing
models
Free Float CS
• Flexible rental locations
• One-way rentals (A to B)
• Flexibility in spontaneous trips
in urban areas
• All inclusive per minute price
OCT
2008
Internal
pilot
MAR
2009
External
pilot
2011
International
Rollout

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DIGITALISATION
… 2011 2013 20152014201220102009
Quelle: car2go Market Research (2015)
Car sharing development (WORLD)

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DIGITALISATION - PARKING
B2C, B2B, P2P

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THE FUTURE OF MOBILIY

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WHATS NEXT?

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Autonomous Driving
NEW (OLD) TREND - TECHNOLOGY
ELECTRIC MOBILITYWHATS NEXT?
Electric Mobility
Challenges
 Battery ranges
 Infrastructure
 Legislation
Challenges
 Legislation

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BRUSSELS DEVELOPMENTS
EXISITING MOBILITY in 2015 NEW MOBILITY 2016 ??
BENEFITS
• Introduction of the pedestrian area in
the centre of Brussels to reduce traffic
& congestion and to create a change in
mobility behaviour mobility
• Brussels Central Region supports the
introduction of a flexible car sharing
model
Complementary
New Mobility
requires a change in
transport law &
positive politicians
CHALLENGES
• People in Belgium love their private
cars
• Additional education about new mobility
needed
• Change in mindset for private /
company cars

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Katharina Wagner
Head of Business Development Europe
katharina.k.wagner@daimler.com
+49 176 309 12 806